Electricians used to get most of their business from listings in phone books and referrals from happy customers, but that’s no longer the case. Many people today use the Internet as their primary source of information, so a strong web presence is essential for any business owner.
Your website is the core of your online presence. It should make it easy for potential clients to find, learn about, and contact you. In order to do this, you need to create a site that is both functional and informational, and the only way to do so is with web design.
On this page, you’ll learn why web design for electricians is so important, and how you can create a site that will help you attract new clients and grow your business.
Your website is the first impression most people will get of your company. They look at it to learn more about your experience and licensing and get contact information. They may even use it to get in touch about an upcoming project. A good web design is necessary to make all of this information easy to find.
Web design can also make it easier to find your website in the first place. Experienced web designers understand how search engines like Google rank various elements of a website. They know, for example, that elements like title tags and headers can impact whether or not potential clients can find you online, and will optimize these elements to help you reach more people.
In addition, web design is what determines your site’s usability. If your site takes too long to load, visitors may get impatient and move on to another electrician’s site. They might also look less favorably at your company if links don’t work or they can’t reach you because your email is invalid. Strong web design will ensure that these issues are all taken care of, and that nothing stands between your site visitors and the information they need.
You might not think your website’s design matters that much to customers. But in an age where customers use the Internet to find and compare businesses, it can be the determining factor in whether or not they choose to work with you.
In order to make a good impression on potential clients, your site should include the following elements:
Internet use is no longer limited to people sitting at desktop computers. Devices like smartphones and tablets make it possible for users to access your site anywhere, and your website needs to look good across every one of them.
This is why responsive web design is so important. This type of design makes your website display the same across every device, and ensures that all visitors have a good user experience.
Content may vary from one page to another, but the basic structure of your site should be the same. Consistency makes your site easy to understand and navigate, and will help visitors find what they are looking for.
There is no formula every electrician should use for their web design, but you should include your company name, logo, and contact information on every page. This makes it possible for users to contact you no matter where they are on your site.
Users shouldn’t have to struggle to find a contact form or details about your services. Ideally, they should be able to find the page they want in one or two clicks.
Even if it might look cool, stay away from complex navigation systems. Simple is best when it comes to helping your visitors find their way around your site, and makes it much less likely that they will get frustrated and leave.
Now that you know what a website should include, you have to determine what kind of design makes sense for your website. While it should be more than a glorified online listing, it shouldn’t be cluttered or hard to follow. These steps will help you strike the right balance.
Although most electricians provide similar services, you need to make sure that you attract the right clients for your business. Are you trying to attract businesses or individual customers? Do you provide a full range of electrical services or specialized services?
Keep these things in mind when you design your site. If your target audience is homeowners, use photos of in-home projects. If you primarily work with large-scale contractors, choose images that reflect that. No matter who your demographic is, you should make sure that your site caters to those people.
Every page on your website should be an invitation to contact you for more information or to schedule an appointment. After all, the goal of your site is to convert web traffic into customers.
To make it easy for potential clients to get in touch, place calls to action on every page. Your phone number, along with a “Contact Us” button, should have a prominent place on your pages, ideally with a contrasting font or color from the rest of your content.
Although it can be a lot of work to create site that is both functional and visually appealing, strong web design for electricians is critical for growing your business. The Internet one of the best ways to connect with potential clients, and you don’t want to miss that opportunity.
If you need help improving your site’s design, or creating an entirely new site, don’t hesitate to contact us! Our designers are more than happy to assist you in improving your web presence.
Find out how WebpageFX can create an effective Internet marketing strategy for your website. Call 888.449.3239 or contact us online today for a free evaluation.