While referrals can serve as a valuable source of traffic for electricians, a solid lead generation strategy will help to ensure a steady flow of qualified business.
For electricians, the greater their visibility and credibility, the more profit they will generate. And lead generation can help them get in front of the best prospects.
Electricians have a specific skillset that homeowners need, and they can leverage their knowledge to generate more qualified leads for their business.
With Internet marketing, electricians have the potential to reach more people than they ever could with traditional marketing strategies. Without a strong lead generation strategy, though, you could be wasting time and money attracting leads who aren’t interested your services.
Lead generation allows your business to focus on attracting the best prospects. It narrows the pool of potential leads at each step, leaving you with only the most qualified leads.
Now that we’ve established the importance of lead generation for electricians, let’s take a look at some specific lead generation strategies electricians can use to generate more business.
Content refers to everything you publish on your site, from blog posts and infographics to videos and online guides.
As an electrician, you can harness your industry knowledge by creating helpful blog posts and articles, designed to answer homeowners’ questions.
If someone researches an electrical information online and comes across a helpful post on your company’s blog, they will be more likely to remember you the next time they need they help of a professional.
When they need to call an electrician for their next home improvement project, you’ll be at the top of their list.
You can also choose to “gate” your most valuable content and require site visitors to enter their email addresses to receive access. Not only will this help you grow your email list, it allows you to provide informative content to people who have shown an interest in your services.
Now that you’ve gathered some email addresses, it’s time for you to put them to good use.
Email marketing allows you to connect with prospects right in their inboxes. You can begin by sending people a welcome email as soon as they download a piece of your content.
Then, you can follow up with more tailored content based on what they downloaded. For instance, if someone downloads a guide about how to choose the right electirican, you can follow up with some more helpful materials that encourage them to find out more about your services and approach.
In addition, you can send out promotional offers, which demonstrate urgency, and encourage people to take action. For example, you can offer a free consultation to your email subscribers. You can also launch a referral program and reward customers for referring their friend and family members.
Search engine optimization (SEO) is the process by which websites are optimized to rank higher in search engine results for targeted keywords and phrases.
When people search for electricians in your area, you want to appear in the top search results, and SEO can help you get there. Local SEO strategies ensure that your business attracts relevant search traffic in your area.
You can start by claiming your free Google My Business listing. By updating your profile, you can ensure that your business hours, phone number, and directions show up on Google Search and Maps. You can also add photos of your business and respond to reviews.
In addition, you can establish relationships with bloggers and other influencers in your area who can share your content and link to your website. This can help to send qualified, local traffic to your site where they can find out more information about your services.
With pay-per-click (PPC) advertising, you can bid to place ads in search results based on the keywords and phrases users search for. Then, if your bid is among the highest, your ad will display above the organic results.
One of the best parts about PPC is that results are instantaneous. Unlike search engine optimization (SEO), which can take several months to show results, PPC campaigns can start driving qualified traffic to your website the moment they are clicked to go live.
Are you an electrician looking to increase qualified business?
WebpageFX can help! Our team of lead generation experts works with hundreds of businesses across the United States, and we’ll work with you to design a custom lead generation plan, designed to attract and convert your best business prospects.
Not all web searchers are going to be interested in your services, so stop wasting time and money on marketing efforts that don’t attract the right audience.
Contact us today, and let us manage your lead generation strategy so you can focus on providing top-notch service to your clients.
Call 888.449.3239 or contact us online today to see how WebpageFX can improve your online performance.