As an electrician, you spend hours a day installing and improving electrical equipment for your customers.
But do you have time in your schedule to market online to your most valuable customers?
If you’re not utilizing all of the methods Internet marketing has to offer, you are missing out on hundreds of quality customers who are looking for your services online.
Internet marketing covers a wide range of techniques that can help attract quality traffic to your website and turn them into paying customers.
Not to mention, over 3 billion people use the Internet, and if you neglect to market online, you’re missing out on the largest advertising audience ever.
These are the four most common and effective ways to market your electrical company online.
SEO is the first strategy you should consider.
SEO, or search engine optimization, is the process of making your website easy to read by search engines, which make it possible for your website to show up in search engine results pages.
Without SEO, your website will be less likely to show up in organic search results for queries like “electric company,” “wiring replacement,” “electrical installation,” or other keywords your customers search.
Speaking of customer search, SEO also includes keyword research, which is the process of finding the most valuable keywords for your company.
“Most valuable” is a loose term that describes keywords with high search volume and low competition — the sweet spot for attracting quality traffic.
Long-tail keywords usually meet those two criteria because they are more like detailed phrases than keywords.
For example, “electric company in Altoona” is a long-tail keyword that shows someone needs electrical service around Altoona, Pennsylvania. Internet users all over the world won’t make this search, but the ones in Altoona will, which makes them qualified traffic for local electrical companies.
PPC, or pay-per-click, lets you pay for qualified traffic from search engines, social networks, and other popular websites.
You can place ads on search engines like Google or social networks like Facebook or Twitter.
PPC allows you to set an affordable budget cap so you never overspend. Plus, you only pay for an ad when someone clicks on it — meaning you don’t pay to place your ad, but only when you have a chance at earning a new customer.
These ads work on a bidding system, which means you have to offer more money for an ad to show up above your competitors. With some providers (like Google), you bid on keywords. With other providers (like Facebook), you bid on demographics, interests, and other criteria.
The reason PPC ads are so successful is because they are targeted. You choose exactly who gets to see your ads in order to yield the best results.
81% of small businesses use social media, and 94% of them do so for marketing purposes.
There are many different social networks that you can choose to market your electrical business, and each one requires essentially the same steps to get going.
Social media allows you to market your electrical company on platforms like Facebook, Twitter, Instagram, and YouTube — all of which boast millions of users.
You can share images of your electrical company, how-to videos for DIY projects, and updates on new services from your company. (And that’s just the beginning!)
81% of online consumers trust the information that they read in blogs. That makes blogs a huge opportunity for your electrical company to emerge as an authority in your industry.
Blogs can cover any topic that relates to your business — for example, you could write a weekly blog about the timeline of when to replace certain electrical components in your home.
You could also write blogs that inform readers about your industry as a whole.
As long as you present unique, quality information to your readers, you will run a successful blog for your company.
Blogs are also easily sharable. You can link to them on Twitter without going over their 140-character limit, and you can post them on Facebook with catchy headlines and explanations.
WebpageFX has a whole team of Internet marketers that are ready to help you gain the customers you need to grow your business.
We understand the electric industry along with the many Internet marketing techniques it takes to fulfill your needs.
Contact us today for a free quote!
Find out how WebpageFX can create an effective Internet marketing strategy for your website. Call 888.449.3239 or contact us online today for a free evaluation.