If your contracting business is looking to increase traffic to your website and gain quality customers, social media can do just that.
With an array of choices including Facebook, Instagram, Twitter, and LinkedIn (just to name a few), your contracting business can advertise to tons of potential customers daily.
However, there are a few things to understand before you get started with your social media campaign.
When you use social media, you can increase brand awareness, provide customer service, and even attract new customers.
You can use social media to share blogs about your services that appear on your website, photos of your employees on the job, or even industry news.
One of the best things about social media is that you don’t only market to your friends and followers. By purchasing ads and encouraging others to share your content, you can reach a whole new audience.
Depending on your goals, a social media marketing campaign can cost anywhere from $800 to $4000 per month.
Here are four different platforms that are sure to attract quality customers to your contracting business.
Facebook works well for nearly all businesses because it’s the most-used social network in the world.
With 1.79 billion monthly active users, Facebook is great for promoting your brand, connecting with followers, and showing off your hard work.
You can get the most out of Facebook with a few simple strategies.
First, share unique, high-quality content that your followers will find useful.
For example, you could share an article about when cracks in a wall might be dangerous or how to seal hardwood floors.
When you share useful content, you will emerge as an industry leader and build brand awareness at the same time.
You can also respond to comments and messages to provide great customer service. Most social media users expect a response to their questions within an hour or two, so it’s smart to stay on top of your Facebook profile throughout the work day.
But posts aren’t your only option to promote your brand. You can also buy PPC ads that advertise your contracting business to qualified customers based on their interests and demographics.
You can also share images on Facebook, which show potential customers your company and the work you do.
These images could show your employees, community events, or the work you have done.
Twitter is another great platform for your contracting business.
Twitter has a huge following of 313 million people. You can reach out to other users with tweets, set up PPC ads, share great content, and more.
Twitter only allows you to tweet 140characters at a time, making your posts much shorter than what you could post on Facebook.
This makes Twitter a great place to share short links to your blog, photos of your work, and more.
Pintrest is a social media platform where users “pin” things that they like, from crafts to home improvement. Pintrest gives you a unique opportunity to boost your company’s profile — “Home” is the most popular category on the platform.
Pintrest is great for contractors because it’s so focused on images. On Pintrest, you can post photos of your work, especially before and after shots.
Then, your followers will “pin” your images and help others see them.
Plus, 28 percent of Pintrest users earn $100,000 or more. That means that they probably have the cash on hand to become customers as quickly as possible.
Instagram is the world’s most popular photo-sharing social network. It gives your business a great opportunity to post images of your work.
Instagram gives you room for text as well, but images make up most of the network.
Instagram is unique because it’s all based on a smartphone app. That means if you want to create and manage an Instagram account, your best bet is to use a smartphone instead of a desktop computer.
On Instagram, you gather followers by posting images and including hashtags that describe your photos. You can also add links back to your website to draw traffic for conversion pages.
Best of all, you can even connect Facebook PPC campaigns to Instagram, so you can advertise on two major social networks with one simple campaign.
If so, WebpageFX can help. We have an experienced team of social media marketers that know the contracting business and social media.
With their help, you can reach new potential customers for a minimal investment and a huge potential for returns.
Contact us today for a free quote!
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