The All-In-One Guide to SEO for Contractors

Did you know 80% of consumers use Google to decide on a business? If you want people to hire you as their contractor, you need to build a presence in search engines. Namely, you need to invest in search engine optimization (SEO) to help your website perform well in search results.

If you want to do contractor SEO right, we’ve got you covered. We’ll provide you with all the information you need, including:

• What is contractor SEO?
• Benefits of SEO for contractors
• How to do contractor SEO
• Why should I invest in SEO for contractors?

Keep reading to learn everything you need to know about contractor SEO!

Need help launching your SEO strategy? We’ve got a team of over 500 SEO experts that can help you create, launch, and optimize your SEO strategy to maximize results.

Contact us online or call us today at 888-601-5359 to speak with a strategist about our SEO services!

Independent research from Clutch has named WebFX the

top SEO company in the United States.

Clutch has personally interviewed more than 250 WebFX clients to discuss their experience partnering with us.

Read More Clutch Reviews

What is contractor SEO?

Contractor SEO involves optimizing your website to rank better in search results, so you can drive more qualified traffic. It involves tactics like optimizing for relevant contractor keywords, improving user experience, and more.

5 benefits of SEO for contractors

So, why should you bother with contractor SEO? Well, this strategy offers numerous benefits for contractors, including:

1. Increased brand awareness

When people want to find the right contractor, they’re continually researching and looking for the right one. If your website is optimized for relevant keywords these users search, they get continually exposed to your brand, even if they don’t click on your listing.

Buiding brand recognition is crucial for earning leads down the line. When people recognize your business, they’re more likely to learn more about you and choose you when they’re ready to convert.

2. Increased traffic (and quality of it)

A huge benefit of contractor SEO is that it increases traffic to your website. When you optimize your website to rank better in search results, you increase the level of traffic to your website because more people can find you in search results.

On top of that, you increase the quality of traffic to your website, too. Since you’re optimizing and ranking for keywords relevant to your contracting business, you’re driving traffic interested in what you offer.  That means you get more qualified leads visiting your contractor website.

3. 24/7 promotion for your company

While advertising your contractor company online is great way to earn qualified leads, you only reach people as long as your ads run. Once the campaign is over or you use up your budget for the day/month, you aren’t reaching people with those ads anymore.

SEO provides constant promotion. If you’re ranking for certain search queries, people can find your listings 24/7 when they search. That means you get around-the-clock promotion for your contractor business.

4. Competitive advantage

It’s challenging to stay ahead of larger contractor companies with bigger budgets. With SEO, though, you can level the playing field. Search engines like Google focus on delivering results with websites that provide the best answer.

If you provide better content and information than your biggest competitors, you’ll outrank them in search and drive more qualified traffic your way.

5. More revenue

No matter what strategy you use, you want to see a return on your investment. While SEO doesn’t deliver instant returns — it’s a long-term strategy — it does deliver. A well-executed SEO plan delivers an ROI of 275%.

How to do contractor SEO

SEO for contractors can yield great results, but you need to build your campaign for success.

Here’s how to do SEO for contractors successfully:

1. Research and choose relevant contractor keywords

When searching for a contractor, homeowners and businesses may use a variety of terms — some general like, “contractor,” or, “contracting services,” and some specific like, “concrete contractors,” or, “renovation contractor.”

Choose the best keywords for your business and incorporate them into your pages.

If you aren’t sure what keywords to target, think about what your audience wants to know about contractors. Some topics may include:

1. The average cost of a contract service
2. The expected turnaround time for a renovation
3. The advantages and disadvantages of hiring a contractor
4. The best contractors in the local area

When you’re researching keywords, consider targeting long-tail keywords — not short-tail keywords. Long tail keywords are specific, so you know the people who search them are interested in what you offer.

2. Provide a user-friendly experience

While many Internet users will click on the first search result, they won’t stay on your website if the experience is less-than-stellar. Google, as well as other search engines, pay attention to user behavior, which is why high bounce rates and slow page speeds lead to lower rankings.

So, how do you create a better user experience?

• Optimize your page speed: Users hate to wait for slow-loading websites. So, if you want to deliver the best user experience, you need to have a fast-loading website. Use Google PageSpeed Insights to identify where you need to make improvements.
• Make pages readable: Nothing is more frustrating than trying to read through a page with walls of text. To create a better user experience, use headings, bulleted lists, and images to create a better experience.
• Focus on relevancy of pages: One of the best ways to provide a positive user experience is to focus on delivering information users want. Providing relevant, helpful information will enbale you to deliver a better experience for your audience.

By focusing on the user’s experience, you can help improve your performance in search results.

3. Create content to drive traffic to your website

If you want to have an effective contractor SEO strategy, you need to create content to drive traffic. Content and SEO work hand in hand —content is what ranks in search results and content needs SEO to rank in search.

So, how do you create content successfully?

• Find topics your audience wants more information on: See what kinds of questions your audience is asking about contractors. Use that as inspiration for your informational articles, blog post topics, and any other content you want to create.
• Publish content regularly: Frequently publishing content creates more opportunities for people to find you. It’s also a great way to continue building your authority and trust with your audience.
• Use a content calendar to stay organized: A content calendar helps you plan when to create, edit, revise, and publish content. It’s a great way to stay organized as you create different pieces of content.

4. Build backlinks to boost your authority

A crucial component of SEO for contractors is building backlinks. Backlinks are links to your website from other websites. You want to earn backlinks from authoritative websites to help build your website’s trust and authority.

If a reputable website links to one of your pages, it signals to Google that you’re a trustworthy source. As a result, it helps boost your performance in search results.

So, how do you earn backlinks?

• Look for broken links on other websites: Broken links hurt SEO performance. You can use an SEO tool to identify broken links on websites you want to earn links from. Then, you can reach out to them to notify them of the broken link and offer one of your pages as a suggested replacement.
• Create linkable content: One of the easiest ways to earn backlinks is to just create good content. If you create informative, insightful, and helpful content, you’ll naturally earn links from authoritative websites.
• Build connections in your industry: Sometimes earning backlinks is a simple as making yourself known to others in similar industries. Building connections with other businesses is a great way to create a mutual partnership that can turn into backlinks for your business.

By building backlinks, you’ll help increase your website’s trust and authority and ultimately improve your rank in search results.

Should I invest in SEO for contractors?

Yes.

More and more people are turning to search engines like Google to find the right contractor. If you’re not building your presence on these search engines, you’re missing out on optimal leads for your business.

Whether you opt to do SEO on your own or hire an agency, it’s a worthwhile investment for earning more clients. It will help you build your brand awareness, earn more leads, and ultimately boost your revenue by reaching the right people that want to hire a contractor.

Ready to build your business with SEO for contractors?

As search engines become the primary source for finding contractors, SEO should be a significant part of your marketing strategy. Put a contractor SEO strategy in place to ensure your site is getting the rankings, clicks, and leads it needs to keep your calendar full.

If you’d like to improve your online visibility, trust WebFX, a leading SEO company for contractors.

We bring more than 28 years of experience to SEO. Even better, we feature a talented and dedicated team of Internet marketers that have driven more than $6 billion in revenue for our clients.

Contact us today or call us at 888-601-5359 to chat about your company and goals!