As you develop and improve your rehab center’s Internet marketing strategy, it’s important to keep in mind where you direct potential clients. After all, if you’re using SEO, PPC, and social media to reach them, your goal is to attract traffic to your site.
But when a lead arrives on your rehab center’s website, does it make a good first impression? Can visitors find the information they need? As the core of your center’s online presence, your site needs to achieve both of those goals—and many others.
That’s why strong web design is essential for addiction treatment centers. Here’s what yours should have:
Attracting traffic to your site can be difficult, but it’s only the first step in process for most of your clients. In order for them to progress, and seriously consider contacting your center, they need to be able to find the information they’re looking for.
Make your site’s navigation as simple as possible, and give priority to your most important pages. If you’re not sure what these pages are, consider what potential clients want to know before contacting your center. In most cases, visitors will want to read about your facility and staff, and read testimonials from past clients. This will give them a better sense of what treatment at your center would be like, which will make them more comfortable about contacting you.
In addition to making these pages easy to find, you should also make sure that your navigation works well on a variety of browsers and screen sizes. Considering that today’s Internet users don’t limit themselves to browsing when they have access to a desktop computer, your site needs to be compatible with smartphones, tablets and other devices.
With responsive design, this is never an issue. Your site will display and function well regardless of what device people use to access it. This means that potential clients will never have trouble finding the information they need, no matter when or where they choose to look for it.
When a visitor arrives on your site, you ultimately want them to contact you.
That means you need to make it as easy as possible for them to email or call you. Include your rehab center’s name, address, phone number, and email address on every page, and create a “Contact Us” page with a brief form.
Keep your form short, and use the information they provide to further communicate. Although longer forms can help you better understand your visitors, they can be off-putting to potential clients who are reluctant to share personal information.
Images and other visual content attract and keep attention much better than long blocks of text, so your site should have a photo or two on each page. But unlike many industries, rehab centers can’t just use stock photos to make their sites more visually appealing.
That being said, even if you could use stock photos on your site, we wouldn’t recommend it. Potential clients come to your site to learn about your center and what it would be like to stay there, and generic photos won’t help them do that. Instead, invest in professional photos of your facilities and staff.
Use these photos throughout your site, and consider creating a photo gallery. This will allow potential clients to virtually “tour” your rehab center, and if they like what they see, they’ll be all the more willing to give you a call.
Your rehab center’s website should serve as a valuable resource for your clients and their loved ones. You should aim to provide any information they may need about addiction treatment, as well as answer commonly asked questions.
Although this may seem on the surface like more of an SEO concern than web design, you’ll have a much easier time adding and updating useful content if you consider it while putting together your site’s structure. There are many ways to do this, but one of the simplest is by adding a blog.
Blogs are an easy way to keep your site updated and allow you to discuss a wider variety of topics than the main sections of your site. Instead of focusing solely on your services and rehab center, you can write about industry news and other time-sensitive topics. And with an easy-to-use content management system (CMS), like WordPress, you’ll be able to write and publish posts without any coding knowledge.
Your drug rehab center’s website needs to make a great impression on potential loved ones and their clients, and if yours doesn’t currently do that, it’s time to make a change. Contact us today for more information about how WebpageFX can help your addiction treatment center use the Internet to generate more qualified leads.
Call 888.449.3239 or contact us online to learn how unique web videos can transform your site into an engaging user experience.