The rehab industry is a competitive one, and if you’re unsatisfied with the number of clients you are currently treating, social media marketing can help you gain more traffic to your website and more clients to your center.
With the use of platforms such as Facebook, Twitter, and Instagram, you can share, interact and attract your most valued customers.
Social media is one of the best platforms to market your rehab center because it is home to billions of users, many of which could be searching for your services.
You can utilize informational posts, images, links to your website, hashtags, and more to create a social media presence that will attract your most valuable clients.
On channels such as Facebook, Twitter, and Instagram, you can also use PPC ads to target your customers by demographic and geographic location—helping you to pinpoint the clients that need your services.
There are numerous social media channels that your rehab center could use but some work better than others.
Here are our top three channels to market your rehab center.
Pinterest is a social media platform in which users post or “pin” things that they like to their page.
There are countless ways for your rehab center to post on Pinterest that can help your brand image and attract potential clients.
You could post anything from inspirational quotes to destressing activities and even beverages for the weekend that don’t include alcohol.
Pinterest is also extremely visual, which is a huge benefit since 65 percent of the population consists of visual learners.
Facebook is the most used social media platform in the world, so it only makes sense to utilize its outrageous reach to find potential clients.
Using Facebook, you can create a brand awareness for your center, share images, interact with potential customers, and create events and groups.
To create brand awareness, share blogs from your website and from other leaders in your industry. By sharing helpful, unique information, you’ll emerge as an authority in the rehab industry and clients will be more likely to trust you as a center.
Replying to comments on Facebook is crucial to building relationships with potential clients.
If you ignore comments, good or bad, users will think you either don’t care, or you simply don’t pay attention to your clients.
You can also create groups for current clients that bring them together, and create events to invite both current and potential clients to.
Facebook also offers an add platform which can help to advertise your center with the use of PPC ads.
Like Facebook, Twitter is another great platform for marketing your rehab center because it allows you to connect with potential clients.
Twitter is known for its use of hashtags, which can help you to target the perfect clients for your center.
Sharing content is also important to Twitter. However, you’re limited to 140 characters. This means that in order to share in-depth content, you’ll have to add a links to other industry leader’s blogs, your own blogs, or articles on your website.
You can also share images on Twitter that help potential clients to learn more about your treatment center. Use images to your advantage to show off your facility and introduce users to your staff.
PPC ads are also available on Twitter, so if you want to pay for clicks, that’s also an option!
WebpageFX has a full team of social media specialists that can help to market your rehab center on social platforms.
We understand the competitive nature of your industry and with our team, we’ll increase website visits and conversions using social media.
Contact us today for more information!
Find out how WebpageFX can create an effective Internet marketing strategy for your website. Call 888.449.3239 or contact us online today for a free evaluation.