Industry Resources

PPC for Rehab Centers

If you’re a rehab treatment center that’s looking for increased quality traffic, PPC ads can help.

We know that rehab industry is a competitive one, but we also know that it’s important rehab clients everywhere to get second chances.

PPC ads are a way to target your most valuable clients by demographic, location and interests, and you can run them on search engines or social media.

To learn more about how PPC ads can help your rehab center, read on!

5 tips to find the perfect rehab marketing partner

 

Why should my rehab center use PPC ads?

Helping your rehab center stand out among competition is just one of the ways you can benefit from PPC ads.

PPC is also beneficial because it’s advertising that you don’t pay for unless you see results – or in other words, you don’t pay the price for your ad unless it’s getting clicked on. This is hugely beneficial because it means you aren’t throwing money away on advertising that isn’t bringing traffic to your website.

Targeting is another huge benefit of PPC ads. Ad platforms allow you to target your perfect clients at the right time by allowing you to choose exactly who you want to see you ad, at what time of day, and what location. This means that you aren’t serving your ad to clients that will never convert, but to clients that are most likely to click your ad.

Another benefit of PPC is that it yields results in a relatively short amount of time. Where SEO can take a while to show results, PPC can start to show results the very next day.

How does PPC work?

PPC is an advertisement system on social media and search engines. Each platform has its own way of promoting your ads, but for the most part, they all work on an auction basis. In this auction, you choose how much you want to spend for someone to click your ad.

If you bid the most money, you’ll get the top spot in your respective platform.

Your ad takes users to your site, where they can learn more about your rehab center or contact you.

As a rehab center, you can target your ads to those struggling with addiction or their loved ones. Both options are great for helping clients that need your professional support.

Best practices for rehab center PPC

You can use a few best practices that help your rehab center to grow with PPC ads.

Write great ad copy

It’s sometimes a challenge to write convincing ad copy when you have a limited amount of space to do so — but it’s extremely important to make your limited copy attractive to potential clients.

Be specific about what you offer

Instead of using generalized statements in your ad, be specific. Tell your target clients exactly what you offer, instead of offering them the obvious.

Advertise locally

Don’t forget to geo-target your PPC ads.

Try to target your ads locally, so that you can use your city name as a keyword.

Use relevant landing pages

The landing page is one of the most important elements of a PPC campaign because it is where you can get a client to convert.

Your landing page should include a single call-to-action that draws attention to the action that you want your client to take. For example, a classic call-to-action is “Contact us!” or “Learn more!”

Your landing page should also include a form to capture client information so that you can contact them, an image to make your page more appealing and a brief description of what you’re offering.

When making your landing page, you should also consider A/B testing it to see what changes you could make to earn more clients.

For example, you could change the color of the button that visitors can click to send you an email to see what color performs better.

Are you ready to start a PPC campaign for your rehab center?

If you’re ready to see all the benefits that a PPC campaign can provide for your rehab center, WebpageFX can show you.

We have a full team of PPC experts that are ready to help your center get the visibility it needs to compete. Their experience is second to none, and they’ll show you just how quickly PPC ads can increase the number of leads you get.

Contact us today for a free quote!

Find out how WebpageFX can create an effective Internet marketing strategy for your website. Call 888.449.3239 or contact us online today for a free evaluation.

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