Industry Resources

Social Media Marketing for Dentists

Social media is a place where friends, family, and colleagues can share information.

But have you considered a social media campaign to attract customers to your dental practice?

If you want to surpass your competition, social media can help you.

With a diverse and consistent social media strategy, each social network you use can help your dental practice in a different way.

Why does my dental practice need social media marketing?

There are a number of ways that your dental practice can benefit from social media marketing.

Building relationships

Social media is a place for people to connect, so it only makes sense that you’d use it to build relationships with both your current and future clients.

When you respond quickly to comments or messages on a social platform, you have an opportunity to build a strong business/client relationship by proving to your customers that they are your priority.

For example, if you receive a message from a customer that asks what risks are included with swallowing fluoride toothpaste, you should make sure you respond within a timely manner to show customers that you care about addressing their concerns.

Replying to comments also gives you the opportunity to start a conversation with current and future customers.

Attracting potential clients

When you encourage your current clients to connect with you on social media, you also have the ability to attract their friends and followers.

For example, if one of your Facebook friends like or share one of your statuses about a community event that you’re participating in, their friends will see your update as well.

Social media has the ability to create a viral buzz for your dental practice.

Emerging as a leader

With the viral nature of social media, you have the ability to spread word of your practice throughout the social community.

You can increase the awareness for your practice and its quality by asking your current customers to rate you on platforms like Facebook, so that when new customers check out your page, they can see that you provide quality care.

Social platforms for your dental practice

Any number of social media platforms can attract new customers to your practice. But some work especially well for dentists.

Here are some of our favorites:

Facebook

Facebook is used by billions of people every day.

You can increase your client base with Facebook by using a variety of strategies, including content-based posts, links to your site, and evenPPC ads.

When you post, it’s important to link back to your website often so interested readers can learn more about your practice. Sharing industry posts is also beneficial because you become a source of valuable dental information to potential customers.

Since 65 percent of the population is visual learners, it’s also important to add images to your Facebook posts. They could be of your office, your dentists, or explanatory graphics.

You can also use Facebook for PPC, or pay-per-click ads, where you can advertise to a targeted audience. This will cost you money directly, but it’s also the best way to reach potential customers since Facebook decreased the visibility of brands.

YouTube

YouTube is a great way to use social marketing to your advantage as a dental practice.

There are many different ways that you can utilize videos to market your practice, including testimonials, office tours, and more.

You could start by posting an office tour to your channel. That’ll attract views on YouTube, and you can promote it more with using other social channels like Facebook and Twitter.

Along the same lines, videos of educational demonstrations help inform and build trust with your potential customers. They’re also great to share.

Twitter

Twitter is another great channel for marketing your dental practice.

Its benefits are similar to Facebook, but the biggest difference is that Twitter has a character limit for each post.

A tweet can only be 140 characters, but it’s still a powerful marketing tool.

Your practice can attract new patients with tweets by using hashtags related to your industry, like #teethwhitening or #flouridetreatment.

You can also tweet and images of your office, employees, or smiling patients (with their permission, of course).

With Twitter, you can also target your audience with PPC ads that let you target users by demographic, location, or keyword. How much will it cost to market on social media?

Social media marketing prices vary depending on the number of platforms you choose to use, how many posts you’d like per month, and a number of other factors.

You can also contract an agency to manage your social media accounts.

An average price for an agency-provided social media plan would be ranges anywhere from $800 to $4,000 per month.

When you pay an agency to market your dental practice on social media, you no longer have to handle your channels on your own. You can also get a specified amount of blog posts per month, a customized social media presence for each platform, in-depth reporting on your success, and more.

Do you want to start a social media campaign for your dental practice?

If you’re ready to see how social platforms can affect your dental practice, WebpageFX is here to help.

We understand that your industry is highly competitive, and we have all the resources to ensure that your practice gains more patients with the use of social media marketing.

Contact us today to get started!

Find out how WebpageFX can create an effective Internet marketing strategy for your website. Call 888.449.3239 or contact us online today for a free evaluation.

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