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insights from 98,500+ hours of dental marketing experience
Expert insights from
Jordan DurasSr. Internet Marketing Consultant & Performance Support Operations Lead
The dental industry is extremely competitive, and I see it as a two-pronged strategy. First, the most important thing is hitting your fundamentals which includes location pages, geo-targeted service content, and proper structured data markup. The other prong is the development of trust with the users visiting the website as well as the search engine. By working on our fundamentals to first establish local targeting for services and building trust through on- and off-site strategies, we can influence both potential patients and search engines.
Your dental practice provides patients with quality care and service. As more people start their search for practitioners online, however, it’s become critical to not only offer exceptional service, but also manage a competitive digital marketing strategy for your dental practice.
Are you ready to use dental marketing strategies to grow your center and help more patients?
With an award-winning team of more than 500 digital marketing specialists, plus decades of experience in dental marketing, we have the talent (and expertise) to promote your practice and improve its online presence, helping you reach and attract new loyal patients.
Digital marketing is a broad term that describes many online strategies, all of which can benefit your business. If you’re thinking about using online marketing for dentists, then it’s essential for your practice to adopt the most effective strategies.
These five dental SEO marketing strategies are some of the most effective and a great starting point for any dental practice.
1. Search engine optimization (SEO)
Once you have an informative, well-designed site, you need to make sure that your potential patients can find it. The best way to do this is with search engine optimization (SEO),a must-use strategy for any dental practice’s digital marketing campaign.
As we mentioned earlier, many people find dentists on search engines like Google.
SEO for dentists involves optimizing your website for the words and phrases people use when searching for your services. This helps your practice’s site appear in relevant search results and rank higher than your competitors. More importantly, it helps your site appear in front of people who are actively looking for dental services you offer.
SEO also involves boosting your site’s reputation online by building relationships with other reputable sites like industry blogs and other related publications. Search engines want to provide their users with the best possible results, and building links from authoritative sites shows that you’re dependable.
Another key component of dental SEO is making sure to create location pages. In other words, make sure you’re targeting locations around your business so potential patients in surrounding areas are aware of your practice. You can do this through local SEO tactics and backend, technical optimizations.
Geo-targeted service content and properly structured data markup can separate you in the healthcare and dental markets because it’s common to see dental websites with all of their services combined on a single page. For structured data markup, “Dentist” is its own business type and should be used on all location and service content rather than generic “LocalBusiness” markup. If a dentist has multiple locations, then we should make sure we have location and geo-targeted service pages for each one.
Jordan Duras
2. Content marketing
Your site needs to provide visitors with basic information, like your address, contact information, and services. Otherwise, how else will prospective patients be able to find you?
Beyond that, you can use content marketing to turn your site into a helpful resource for potential patients. Many people have questions about dental care — as an expert on the topic, you can write articles, blog posts, and other online content to answer those questions and address common concerns. In doing so, you show your web visitors that you’re a trustworthy source of information and a perfect dental care provider.
When creating content for any healthcare business, building trust is key. Information like patient testimonials, doctor bios, insurance FAQs, and other related information help potential patients take the next step toward scheduling an appointment.
Trust signals such as testimonials (and active collection of reviews on platforms such as Google Business Profile, Yelp, etc.), information about each doctor, and insurance that is accepted are crucial in helping potential patients take that next step. Using author bios in your resources, blog content, etc., let the search engine know this content was developed by a medical expert, which is a must in any “Your Money and Your Life” (YMYL) industry.
Jordan Duras
Plus, when you optimize your content for search engines, it can also bring new visitors to your site. And if these visitors need a new dentist, providing them with useful information is a great way to show them that you’re the right dentist for them.
Below are some great content starting points to address when using content marketing for dental practices:
Answering dental FAQs
Giving prospective patients a preview of what to expect when they visit your office
Shedding light on common conditions you treat
Describing different services you provide (e.g. orthodontics, fillings, teeth cleanings, etc.)
3. Email marketing
Not all of your site visitors will be ready to make an appointment the first time they visit. But if you encourage them to sign up for marketing content like email newsletters, you can stay in contact with them until they are. That’s why many dentist website marketing strategies include email marketing.
Sending helpful newsletters on a regular basis ensures that your potential patients won’t forget about your practice. Then, when the time comes for them to schedule a checkup, they’ll already know who to call.
Email marketing is also useful for reminding your current patients to schedule appointments and nurture leads who are on the cusp of making an appointment. Setting automated reminders is a great way to make sure they don’t forget, and including links to your contact information can make the process quick and easy.
4. Web design
Your website is your dental practice’s home online, and it’s often your first chance to make an impression on a potential patient. This means that your site needs to accurately reflect the quality of your practice.
If your site doesn’t look professional or if it’s difficult for visitors to find the information they want, those visitors will return to the search results and choose another option – most likely one of your competitors.
There are a few best practices to keep in mind when designing a website for your dental practice, but when it comes down to it, your site serves one primary function: Showing prospective patients how and why you’re the right dental practice for them.
5. Social media marketing
Although many dental practices aren’t active on social media, social media marketing for dentists is extremely effective. Platforms like Facebook and Twitter allow you to connect with your patients on a more personal level.
You can use your social media channels to share helpful tips, new about your practice, photos of your team, and more. Better yet, you can interact with your followers and build meaningful relationships with them to encourage new and repeat patients. Many people are understandable anxious about going to the dentist, but establishing a welcoming presence on social media can be just the trick for breaking down that wall and encouraging people to visit your office.
With so many people active online, social media marketing is a critical part of dental digital marketing strategies.
Our digital marketing campaigns impact the metrics that improve your bottom line.
WebFX has driven the following results for clients:
$6 billion
In client revenue
24 million
Leads for our clients
7.14 million
Client phone calls
Ready to reach more patients with dental online marketing?
Your potential patients turn to the Internet when they want to find a new dentist, and digital marketing is the the most effective way to ensure they find your practice. If you’re interested in creating an online marketing strategy for your dental center, WebFX can help.
Just like the pearly whites you work on every day for your patients, we know that every dental practice is unique and has its own distinct marketing needs. That’s why every WebFX client receives a custom digital marketing solution that’s built to fit their brand.
Our expert SEO specialists, copywriters, and digital advertisers will help you increase your website’s rankings when your target audience searches for your treatments online, so you can continuously drive traffic and revenue for your practice.
We’re opening a new location
Set your practice’s new location up for future success with a range of digital marketing strategies that get your new practice in front of potential patients and encourage them to sign up for your treatments.
We’re not attracting enough patients
Get a steady flow of new patients to your practice with expertly crafted strategies that provide a seamless, engaging user experience for your website visitors, encouraging them to become patients.
We have high patient turnover
Offer new treatments or services and need to get them in front of your potential client’s eyes? Our range of revenue-driving digital advertising and marketing services have you covered and reach the people who need your facility the most.
insights from 98,500+ hours of dental marketing experience
