Are you struggling to market your chiropractic practice online? Are you looking for chiropractic marketing tools and tips that will make attracting new patients easier and less expensive? If so, we can help.
On this page, you’ll learn why online marketing is the most affordable and reliable way to bring new patients to your chiropractor’s office. You’ll also learn five of the best chiropractic marketing tips to use online, from search engine optimization to social media, and how they can make a real difference for your business.
Let’s start by looking at why Internet marketing methods are the best choice for increasing the amount of new patients that come to your practice.
In the past, your chiropractic marketing plan may have consisted solely of traditional methods. You probably relied on things like local television or radio advertising, printed advertisements, press releases, direct mail, billboards, or even word of mouth. However, as time goes on, you probably found that these methods were losing their effectiveness.
As the Internet grew and became more accessible, people found that it was both faster and easier to learn about businesses online than in printed ads or by making a phone call. Because of this, the attention of a majority of consumers who wanted to learn about a business shifted to online resources, like websites, review sites, search engines, and so on.
By investing in online marketing, you are ensuring that you are reaching consumers at the right place and time. Unlike billboards, which may only be seen or acted on by a fraction of those in your area, websites can be seen by everyone, at any time, and can hold far more information than a single static advertisement.
Additionally, as you’ll learn below, the cost of online marketing is often far lower than traditional marketing methods, and tends to have higher returns on investment. You can effectively accomplish twice as much (if not more!) for a fraction of your current marketing budget.
Now that you know why your chiropractic marketing plan should be centered around online methods, let’s take a closer look at the subject of chiropractic marketing tips. Here are the five best marketing methods you can use to reach potential patients online and further grow your business.
Search engine optimization, often called SEO, is one of the most important factors of online marketing. The basic premise of SEO is that there are several changes you can make to your website’s content, code, or structure to make it more likely to show up in search engine results. These changes can range from very small to very large, and all have varying degrees of impact.
By using SEO, you can increase the likelihood that your website will rank highly for relevant searches. For example, if you wanted your website to show up for a query like “chiropractor in Dallas,” you could optimize your website to include this phrase in your text. This would then make you more likely to show up when someone searched for that phrase. Other changes might include retitling your pages, speeding up your website, or acquiring links from other websites.
The more visible your chiropractic website is in search engine results, the more likely you are to gain new patients. This makes SEO one of the most valuable chripractic marketing tips to implement right away. Since a majority of searchers click on the first result, achieving that spot with SEO can provide a huge boost to your business on its own!
Just a few years ago, the word “advertising” probably conjured up thoughts of TV commercials, printed brochures, or ads in the phone book. However, online advertising is very different than these traditional methods… and far more cost-effective.
Online, paid advertising is mostly done through pay-per-click, or PPC. PPC ads are placed on search engine results, and are designed to attract clicks to websites through the use of short headlines and calls to action. The ads are called “pay-per-click” because you only pay when someone clicks on the ad. No payments are made for views (also called impressions), and the amount you pay for each click is defined in advance.
PPC advertising can be both a substitute for SEO and a supplement. Chiropractic offices that are just starting out with online marketing, and still working to optimize their site to rank highly in searches, may want to use PPC to ensure that they get some attention from searches, since the ads appear along with natural search results. But PPC can also supplement your SEO and bring you additional clicks, even if you are already ranking #1, because sometimes searchers just happen to look at the ads first.
If you’re looking for a cost-effective advertising solution that is also online, give PPC a try—you may be surprised by how effective it is!
Imagine this scenario: your back is aching, and you have no idea what to do about it. As a starting point, you search online for “how to get rid of back pain,” and begin reading articles that come up. Your goal is to find a solution, but you don’t know what that solution is.
As a chiropractic professional, you know that you can help the person in this scenario. Chances are good that you also know of several tips and tricks this person could try at home to relieve their pain, provided it’s mild and temporary. But you also know that someone with nagging back pain should see a chiropractor.
There’s a way to connect your knowledge with the imaginary scenario above to improve the number of patients you acquire online, and it’s called content marketing. Content marketing is exactly what it sounds like: marketing with content. But in the chiropractic industry, it refers specifically to writing relevant, informative content that makes someone who needs your services more likely to understand that they should call a professional for help.
Let’s say you wrote an informative article for your website about ways to relieve back pain at home. If this article was well-written and contained the words and phrases people were actually searching for, it would be likely to rank well—and attract people seeking out pain relief. At the end of the article, you could add a call to action for your business, stating that those still suffering from pain in your area could call you for help. If the content was useful and they need professional assistance, they will be more likely to contact you and become a patient.
Chiropractic patients are likely to be long-term patients as opposed to one-time visitors. Because of this, it’s important to find ways to keep in touch with them—and keep them coming back. Social media is one way you can accomplish this.
Social media platforms like Facebook, Twitter, and Pinterest can help you nurture your relationship with your existing patients. By posting links to helpful content, sharing updates from your office, or suggesting ways to improve their health, you can stay at the top of their mind, and also help improve their lives.
Additionally, establishing a presence on social media can help you attract new patients, too. By being responsive to questions or comments, you can show the power of great customer service before a patient even sets foot in the door. This visibility and transparency is what makes social media one of the must-have chiropractic marketing tools!
Finally, one additional way that you can nurture relationships with your patients is through the use of an email list. Email marketing is typically used by ecommerce websites to advertise sales and specials, but your office can also use it to send out helpful content on a basis of your choosing.
Once a month or so, you can collect the most useful chiropractic articles, tips from your office, local happenings, or even news from your staff, and send them out in an email to the list of your patients who have agreed to receive messages from you. Like social media, this can keep you top of mind… and encourage patients to book further appointments with you.
We hope you found these chiropractic marketing tips helpful! If you think it will be a struggle to put your new plans into motion, however, don’t worry: we know how you feel. As a leading Internet marketing company, we’ve seen hundreds of clients turn to us because they simply don’t have the time, knowledge, or resources to improve their online marketing.
If you’re looking for someone to help you market your chiropractor’s office online, we can help. Just contact us by phone or email to let us know what your goals are, and we’ll create a customized Internet marketing quote designed to deliver the results you need. We'll do more than just offer you chiropractic marketing tips — we'll show you the power of Internet marketing first-hand.
Don’t let your competition pass you by online. Work with WebpageFX to find out how you can get more from the web, reach more patients online, and experience real ROI from your Internet marketing!
Take your chiropractic marketing to the next level with WebpageFX. Call 888.449.3239 or contact us online today to find out how we can help you with your online marketing challenges.