Most new ventures require significant amount of money, whether those ventures are personal or professional. For many people, this money is only available through loans, and those loans are only available with the assistance of a loan officer. If you’re a loan officer, you may not think of marketing as a top priority, but with the new opportunities that the Internet officers, it could be exactly what you need to set yourself apart from your competitors.
Whether you work for yourself or for a large lending company, you offer a much-needed service to your clients. Internet marketing for loan officers not only makes potential clients aware of those services, but also helps you differentiate yourself or your organization as the best source for a loan.
On this page, you’ll find out why you should be marketing your services online—and how you can get started today.
The answer to this question is simple: because potential clients are on the Internet. People use the web for all kinds of functions related to their finances, including:
Millions of people go online every month to search for affordable loans, how to apply for a loan, lenders, and similar information. Each search generates thousands of results, and the only way searchers will find you is if your website is listed in these results.
This list of potential lenders is narrowed once users start reading reviews. They put a lot of weight on these reviews—in one study, 88 percent of consumers said they trust online reviews as much as personal recommendations, and 72 percent said a positive review makes them trust a business more. You need an online presence to generate this kind of positive—and revenue-building—feedback on the web.
A growing number of consumers are using the Internet to fill out applications, purchase products, and make payments. This is true across all industries, and certainly for loans. If you search the web, you’ll see online application tools on the website of nearly every major lender. If you want to compete with these businesses, your site needs to follow suit.
There are a lot of reasons to promote your lending business online. Keep reading to learn more about the first steps to Internet marketing for loan officers.
One of the benefits of Internet marketing is the ability to form deeper relationships with consumers. Because of this, the best strategies are the ones that combine relationship-building with revenue-growing. These tactics will help you achieve both:
No two borrowers are alike. Businesses clearly require different terms and rates than individuals, and a loan to buy a home won’t be structured like a loan to send a child to college. Many traditional marketing initiatives don’t allow for this level of customization, but email marketing does.
Email is a great marketing and communication tool because it allows you to segment your mailing lists and send different messages to different audiences. You can send special deals and announcements to prospective borrowers, while current borrowers can receive personalized emails to notify them of upcoming payments, interest rate changes, and other important topics.
To get started marketing via email, you’ll need to collect email addresses. Ask for email addresses wherever you can, including on loan application forms and on your site. For more information on building your email list, check out this dedicated blog post.
Potential clients are more likely to trust a financial professional if they’re confident in his or her expertise. You know you’re an expert in loans, but it’s difficult to prove that on your site without concrete evidence. Blogging is a great way to demonstrate your knowledge and attract the attention of potential borrowers.
People have all kinds of questions about borrowing. How easy is it to get a loan? Could my credit rating hurt my chances of borrowing? What are the current interest rates? What kind of documentation do I need to start an application? You know the answers to all of these questions, so you can write blog posts that provide these answers.
After establishing your blog and regularly publishing insightful posts for a while, you may decide to branch out. Guest posting on other sites, especially ones that specialize in financial issues, can be a great way to bring more people to your site. Look at major sites as an opportunity to not only share your knowledge with a wider audience, but also build your reputation online.
In traditional marketing, a loan officer would ask consumers to call before they could receive any information. Today, that’s no longer the case—the best marketers answer their consumers’ questions before they even reach out. Blogging is one way to provide this information, but interactive tools that allow users to get real answers based on their own information can be even more effective. This is because they encourage engagement with your site and provide personalized data.
Custom calculators on your website can help users get answers to their own specific questions, such as:
These kinds of tools not only attract more visitors to your site—they help you differentiate your business from your competitors.
The most successful people in every service-related industry are those who are proactive in seeking new clients, and the Internet is now the best way to do so. Marketing online may seem like an intimidating task, especially if you’re inexperienced, so if you’re not sure how to get started, feel free to contact us. Our talented team is more than happy to help you start attracting clients and generating revenue with the Internet.
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