Industry Resources

Website Design for Financial Services

Great web design can open new doors for your financial services company. A smart, professional layout does more than just make a good impression on first-time visitors, though that is certainly important. It also creates the best possible canvas for search engine optimization, which is a key part of finding new clients through the Internet.

In this day and age, your new customers are likely to find you through the Internet. People hop online to do all sorts of financial services research, from looking for new credit cards to searching for bank policies. Savvy financial services companies have great web design that reflects how important the Internet has become to building their business.

On this page, you will learn about the best way to use smart web design for financial services to help you find new customers and improve your Internet marketing. We’ll also discuss responsive web design for financial services, which is important to understand as more and more people surf the web on mobile devices. We'll cover the major points of financial services web design so you can be sure your company's website can attract new customers while impressing them with a professional layout.

We will start out with a short discussion of web design and why it is an important piece of your overall Internet marketing strategy.

Web Design for the Financial Services Industry


What is Web Design, and Why Is it Important?

Web design is essentially the face of your business on the Internet. As any good businessperson knows, your appearance matters when you're working with customers — and that's true on the Internet as well. The first impression people get of your business comes from the way your website looks, acts, and responds to those using it.

If your site is unattractive, unresponsive, loads slowly, or does not show up properly on a mobile device, people will judge your business for it. Whether that is fair or not, it reflects poorly on your financial services business if your website looks or acts out of date. Website design for financial services means your business's website looks modern, sleek, intuitive, and secure.

How Web Design Impacts Internet Marketing

There are other reasons web design for financial services companies is important, and it goes beyond just how the site looks. Web design is also a key aspect of online marketing. For example, you can gain lots of traffic to your financial services website with search engine optimization (SEO), and a well-designed website can help with SEO.

When people want to find information about something, they go to a search engine, type in their terms, and look through the results. SEO is the best way to ensure your site comes up early in those results. It’s a collection of methods used to help increase the likelihood that your site will rank highly for relevant keywords and search queries.

A poor website design can impact your SEO, though. If many people are leaving your website as soon as they get there because they think it looks or acts out of date, Google is likely to rank it lower than other sites. So that’s another reason that it’s advantageous to have a well-designed site — it can actually help you show up higher in search engine results! So even beyond appearances, web design for financial services helps marketing teams as well.

The Right Way to Design Your Website

What should a good financial services website look like? There are a number of key factors to consider. Here are a few things you will definitely need to draw in the most traffic and keep the most customers around:

  • Responsive web design
  • Quick-loading pages
  • Prominent contact information
  • A frequently updated blog

Let’s take an in-depth look at these four specific factors.

Responsive Design

Responsive web design is a popular term these days, but many still don't know what it means. In the simplest terms, it is a website design method that allows the same site to be viewed properly across multiple devices, including laptops, smartphones, and tablets.

Today, people are increasingly using their smartphones and tablets to search online, and often while they are waiting to perform another task. For example, when someone is standing in line at a bank, they may notice a flyer for low interest rates and hop on their phone to compare rates to the bank’s competitors, leading them to your financial services site. When that happens, you want your site to load as quickly and appear just as attractive for that smartphone user as it does for a PC user.

Does all this sound a bit overwhelming? Luckily, there are plenty of companies that have extensive experience with responsive design for financial services websites, and they can offer you a hand with making your website responsive.

Quick-Loading Pages

We are an instant gratification society when it comes to the Internet. If a site doesn’t load with lightning fast speed, we grow frustrated and try the next one instead. Don’t let traffic to your financial services website decline because of slow-loading pages.

Make sure your pages load as quickly as possible. Aim for between 2-3 seconds if possible. This is the “sweet spot” that users have come to expect, meaning speed is a major factor in website design for financial services. You can run free speed tests online to see how long it takes for your site and individual pages to load.

Prominent Contact Information

Another integral part of smart web design for financial services is simple contact information. If someone's interested in finding out more about your business, they should be able to find your contact information almost anywhere on your website. You should include your email address, phone number and address in the same location on every single page, plus make a “contact us” page people can find it all on again.

Along with the contact information, you should also consider adding an easy-to-use contact form that potential customers can use instead of email to quickly and efficiently get in touch with you. There’s no such thing as being too easy to contact!

A Frequently Updated Blog

Blogs can be a fun part of web design as well as a great SEO tool. Blogs deliver fresh content that search engines love. They also allow you to communicate directly with your potential customers, and they can have creative, imaginative designs that draw in web surfers.

Make your blog a helpful resource for anyone with financial services questions who may surf onto your site. You can tackle topics such as smart investing, credit card red flags, or financial planning, to name just a few. This will help your overall SEO strategy, but will also make your site look full of incredible, worthwhile content that improves your reputation immensely.

Take Your Web Design to the Next Level with WebpageFX

We hope you enjoyed this look at web design for financial services. Have these tips given you some ideas for improving your site? Or are you struggling to make sense of what to do next?

For more information, you can check out our marketing strategies for financial advisors page.

If you know you need help with your website but aren’t sure where to turn, let WebpageFX lend a hand. As a leading web design and Internet marketing firm, we’ve guided more than 500 clients through the confusing world of online marketing and given them real results in the form of more leads, customers, and revenue.

We specialize in financial services web design. If you’re looking to improve your financial services website or have a new one designed, feel free to reach out to us at any time. We’ll be happy to listen to your needs and put together a custom quote just for you.

Ready to take your website to the next level? Call 888.449.3239 or contact us online to get a compelling financial services website designed by WebpageFX, the leaders in web design and Internet marketing.

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