Marketing can be tricky, especially when you want to attract students to a school.
Whether you’re marketing for a high school, private college, university, trade school, or any other kind of educational institution, marketing can sound like it takes a ton of effort and resources and delivers uncertain results.
But marketing isn’t always uncertain — it’s much clearer when you have a goal like generating new leads.
More than ever before, your prospects crave information. They don’t want to feel like they’re the target of an advertisement. They do, however, want to learn more about things that interest them.
They want to know who you are, what you represent, and what you’ve done in the past. And they want to know it without you trying to sell your school.
With that in mind, you need to give your prospective students what they want so they turn into leads. And then you can turn those leads into new students for your institution!
Lead generation is the part of the marketing process that attracts interested people to your school, and in this case, we’re referring to attracting them online.
With the right strategies, you can create new leads and encourage them to enroll at your school. But the first part of attracting them is making an initial point of contact.
This initiation is called lead generation.
In education, quality goes a long way. People have especially high standards when it comes to private schools, and they won’t become a lead (or a student) if you don’t meet those standards.
Building strong relationships is the backbone of an effective marketing strategy if you want to secure a level of trust with your prospects. There’s a mutual understanding of one another’s needs in any good relationship. And the relationship between your school and people interested in it will thrive if you can fulfill a need for them even before they give you a dime.
As you engage more people, you can turn them into leads by letting them opt into learning more about your services. If they opt in, you can assume they’re interested. This makes it easier for them to enroll and reduces the amount of time you spend on people who aren’t ready to enroll.
Effective lead generation divides your leads according to where they are in your sales funnel and sends them appropriate information for their needs.
For example, if someone is simply browsing your website, they probably don’t need specific, detailed information about financial aid. They could, however, benefit from general information and perhaps a form to sign up for a newsletter.
On the other hand, someone who’s been to your site multiple times and spent a lot of time looking at pages related to enrollment is different. These people would benefit from information that helps them with the application process or point them in the right direction to apply.
Now that you understand the importance of lead generation for education, let’s discuss a few excellent ways to do it.
There isn’t a one-and-only way to engage in lead generation for education. Your strategy should be tailored to your unique educational facility or service. Start with determining how you can fill a need for your audience. Think deeply about their needs, and then utilize any of the following strategies to get started.
These tips can help.
The moment you contact with a lead is an opportunity to provide them with information they need. Consumers today don’t want to feel like they’re the target of an advertising campaign. Instead, online users crave relevant, helpful information that will help them make a decision.
Consider any of the following content ideas to generate leads:
Remember that quality is everything when it comes to content creation, especially in the educational field. Take the time to create well-researched and well-written pieces that will be beneficial to your leads. Impressive, unique, and informative content will generate more worthy leads, and help earn their trust from first contact.
Consider asking your leads for an email address in exchange for some high-quality content. This way, you can then target them with emails that are tailored to where they are in your sales funnel.
If you’re able to secure an email address from people interested in your educational facility, you should target them with an email marketing campaign.
With email, you’re reaching leads who have already had some kind of contact with you. There is some level of interest there, because they opted to provide an email address. This already puts you ahead of many other lead generation strategies.
At WebpageFX, we have a full team of lead generation experts who know how to help your educational institution generate the leads it needs to succeed. Our team has worked with schools in the past, and we’ve helped them achieve their goals for enrollment through the power of Internet marketing and lead generation, specifically.
Contact us today to create a unique lead generation strategy today!
Find out how WebpageFX can create an effective Internet marketing strategy for your website. Call 888.449.3239 or contact us online today for a free evaluation.