As a marketing or communications manager at your school, you want to attract students to your schools while showing parents that you’re a trustworthy institution. You want to boost enrollment rates while delivering a strong, defining message that sets you apart from other schools. Internet marketing for education is unique in many ways, but at the backbone of any successful campaign includes the same basic elements:
Internet marketing offers schools an accurate, easily-measured solution for marketing efforts, allowing you to determine what nearly every dollar goes toward. It’s also a results-oriented marketing strategy that can help drive traffic to your website, increase lead generation, and entice students to visit your school.
One of the biggest factors in Internet marketing is simply time. Before you see results, you have to allow for the time it takes for search engines to crawl your site and interested visitors to look it up, making Internet marketing an investment of patience. But it’s an investment that can come with tremendous benefits.
As you work in your Internet marketing campaign, it’s important to nail down some of the basics, including:
If you answered no to any of the questions above, start focusing your efforts there to craft a strong Internet marketing campaign from the ground up. If you answered yes to all of the questions above, you can graduate to bigger and grander efforts, like SEO and content marketing.
After you establish all the basic components to a successful campaign, it’s time to develop ideas that are specialized for education. You can establish a digital presence to create an impact online in a number of different ways, including:
Today, email marketing means you deliver a powerful message to the right audience—an audience that was carefully selected and already interested in your school. You can create a list of email recipients quickly and easily by taking contact sheets to events or requesting email addresses via a form on your website.
The audience you acquire using these methods will yield interested parties that adhere to certain criteria that can make potential students interested in your school. Maybe they’re interested in schools like yours, or maybe they know someone who attended your school and now they want to follow up. Regardless, if they give you their email addresses, you can be sure they want to hear from you more.
Social media is an essential addition to practically every company’s marketing campaigns, including education institutions. Facebook, Twitter, and other popular sites help develop your marketing message and brand personality while humanizing your school. Social media also enables you to connect with potential students and engage them directly, making it more likely that they’ll remember you from your interactions.
In addition, it’s a good idea to tailor your social media interactions to the social platform that you’re using. For example, Twitter users prefer shorter, bite-sized information so they can scan, find what they like, and react appropriately. Facebook can offer a more behind-the-scenes look at your school, and Instagram can practically become your school’s photo album to show ongoing events.
Everyone likes free stuff, especially parents and students who are facing education costs. Plus, it gives you a chance to send people away from your school with stuff that has your logo on it, ensuring they’ll think of your school every time they use it.
Giving away freebies is a great way to establish rapport with potential students. To make sure you resonate with your audience, consider the challenges students and parents may face at the time and offer simple solutions that can help them deal with it. For example, offering information on housing, the direct phone number to your financial aid services, or ways to meet new people in school can all help make families feel more at ease as students leave for schools.
Online freebies can take the form of a lot of different content, including:
Whether you’re a small private school or a large state university, Internet marketing is a huge task to undertake. It’s quite possible to chip away at a digital marketing plan on your own, but your efforts coupled with those of a trusted industry professional will give you better results faster.
WebpageFX makes online marketing easy for your school. Our team of professional marketers includes award-winning, knowledgeable staff that know how to get your school the recognition you want. By partnering with us, we’ll make sure you get the most out of your marketing campaign.
Find out how WebpageFX can create an effective Internet marketing strategy for your website. Call 888.449.3239 or contact us online today for a free evaluation.