Digital Employment Marketing Pricing: Recruiting Your Next Employees Online
The business world is moving increasingly toward all things digital, and that includes recruitment. Digital employment marketing — also called digital recruitment marketing — is now essential for companies that want to succeed in modern industries.
In 2018, WebFX's digital employment marketing prices include:
- Detailed oversight of online recruiting and employment outreach
- Well-crafted job listings proven to attract qualified applicants
- A combination of content marketing, PPC advertising, and social media marketing for your brand
Below, you'll find a table that tells you exactly what you can get for your money when you invest in digital employment marketing with WebFX.
We go through every detail and every dollar so you know what you'll pay and what you'll get for your investment.
But there's a major difference between digital recruitment marketing and other forms of marketing — there's no financial ROI.
Instead, your ROI is qualified candidates who actively want to pursue a career at your business.
That means instead of looking at the money your company earns, you look at how many applicants you get that then make it to the interview phase of recruitment.
If you get more applications and more interviews, then you can be sure that your digital employment marketing is paying off. If it weren't, you wouldn't see any increase in quantity or quality.
Even though a new employee may not pay off right away, you always want to get the best for your company. With a digital employment marketing package from WebFX, you can make sure you have your pick of the litter when you want to hire.
Digital employment marketing pricing
|Features||Basic Plan||Aggressive Plan||Market Leader||Enterprise|
|Monthly Recruiting Ad Spend||Up To $1,000||$1,001 - $2,500||$2,501 - $5,000||$5,001+|
|Custom Employment Landing Page Design||✓||✓||✓|
|Custom Graphics For Employment Page||✓||✓||✓||✓|
|Number of Job Listings Written||5||10||15+||Custom|
|Employment Page Optimized For Search||✓||✓||✓||✓|
|Initial Keyword Research||✓||✓||✓||✓|
|Google Analytics Setup||✓||✓||✓||✓|
|Google Analytics Conversion Tracking||✓||✓||✓||✓|
|Google Analytics Custom Dashboards||✓||✓||✓||✓|
|Google PPC Management||✓||✓||✓||✓|
|Facebook PPC Management (Sponsored, Targeted Updates)||✓||✓||✓||✓|
|LinkedIn Jobs Sponsored Updates||✓||✓||✓|
|LinkedIn Job Listing Management||✓||✓||✓|
|Indeed PPC Management||✓||✓||✓|
|Conversion Rate Optimization on Employment Page||✓||✓||✓|
|Ad campaign copywriting||✓||✓||✓||✓|
|Ad copy performance testing||✓||✓||✓||✓|
|Ongoing keyword development and tweaking||✓||✓||✓||✓|
|Dedicated account representative||✓||✓||✓||✓|
|Free $100 AdWords credit to new clients||✓||✓||✓||✓|
|15% discount on Indeed advertising spend||✓||✓||✓|
|200+ SMEs behind campaign driving results||✓||✓||✓||✓|
|One time setup (1st month):||$1,500||$3,000||$4,000||Custom|
|Progressive monthly management:||$500||$800||$1,000||20% of ad spend|
|Need more information? Call Us: 717-609-1553||Start Today||Start Today||Start Today||Start Today|
What is digital employment marketing?
In a nutshell, digital employment marketing is promoting your company's job openings to appeal to lots of qualified applicants.
As you can see on our table, you can accomplish this goal through any number of different avenues, depending on what you want for your business.
It's possible that you haven't heard of digital employment marketing yet, and that's okay. It's one of the newest Internet marketing strategies in the industry, and very few companies have taken advantage of its incredible potential for internal growth.
The biggest reason is because many companies are afraid that they'll wind up losing money over the long run if they spend to acquire new hires.
To them, it sounds like they're spending money to find a new employee and spending more once the employee is hired. And if you think about it like that, then it makes sense that so few companies have used digital employment marketing yet.
But you can't judge the results of digital employment marketing by the short-term results. Employment is a long-term investment, and like any long-term investment, it gets better with age.
It's true that you'll spend money to find a new hire, and then you'll spend again to pay them to work for you.
But hiring a qualified candidate for your business who's passionate about their career will pay off for your business far more than hiring the first person who applied just because they need any job they can find.
Digital employment marketing is about strategically positioning yourself to get every advantage you can when you're hiring. You want someone who fits the culture of your company who'll get along with everyone and do a great job in their position.
If you don't market your job openings, you could get stuck with someone who only fulfills one or two of those criteria. After all, you can't keep a job opening available forever — you'll lose money just by interviewing unscreened and unqualified candidates.
On the other hand, you can make sure you only get screened and qualified candidates by using digital employment marketing.
When you use one of these packages from WebFX, our talent acquisition specialists target your ideal employee based on criteria that you give us. That way, only people who fit your specifications will see your job opening, and only interested applicants will actually apply.
That eliminates a lot of the riffraff that comes with hiring in general, and it drastically reduces the chance that you'll waste time in an interview.
With digital employment marketing, you're in control of who applies to your company, and you get to choose the best of the best.
How we earn qualified applicants for your business
As mentioned above, WebFX's talent acquisition specialists work with the information you give them to get the best applicants for your job openings.
There are three general phases to getting applicants for your business:
We'll take a look at what's involved in each of those phases next.
Phase 1: Creation
It all starts with what you want. At the very beginning, you'll choose the different deliverables that you need to get applications.
Those deliverables include new website pages describing your job, eye-catching graphics that illustrate your job, and the number of job listings that you want overall (among others).
Once we've laid that groundwork together, we'll work with you to determine the criteria and traits of your ideal new hire for each job.
Those criteria include:
- Grade point average
- Work history
- Personal interests
- And more...
Our team of experts then apply your criteria as best they can to the medium (or media) of your choice. Sometimes that's a social network like Facebook, but it could also be a search engine like Google or a talent network like Monster.
Regardless of how you want to reach new applicants, we'll make sure you can promote your job opening to qualified parties in no time.
Phase 2: Reporting
Now that you're reaching out to new applicants, we'll keep tabs on how your job listings do on each network.
As we said earlier on this page, we can't judge the ROI of hiring with dollars and cents. Instead, our talent acquisition specialists will look at key performance indicators (KPIs) that show whether or not your ads are effective.
These KPIs depend on the medium that you use to reach applicants. For Google AdWords, it may be click-through rate (CTR). For Facebook Ads, it may be impressions.
Our team knows the KPIs for each recruiting medium, and they'll break down where your money goes as thoroughly as possible.
Once you have your reports, you'll be able to see how successful your digital employment marketing has become. The goal is to make every dollar count — just like in regular marketing. So if you're only spending a few dollars to get one application, you're doing quite well.
Our specialists will then talk with you about possibilities for changing your current recruitment strategy, if needed. They'll work with you to determine where you want to spend more or less, and they may even have recommendations on new strategies to improve your overall success.
Ultimately, it's up to you what you want to do — it's your money, after all.
But once you've determined what you want to do, you move into the final phase of the digital recruitment cycle.
Some of our client Successes
+95% case study ▸ IncreasedConversionRate by
+37% case study ▸ IncreasedLeadsGenerated by
+60% “We measure our success by how much we WOW our clients.”
Bill Craig WebFX President
Phase 3: Refining
Refining is the process of fine-tuning your current digital recruitment marketing strategy to make sure you're spending as efficiently as possible.
At WebFX, our goal for every client is to minimize (or eliminate) waste so you can get as much value as possible from every dollar.
For digital employment marketing, that could mean dropping an advertising network that doesn't appear to work, or it could mean funneling more money into one medium than another.
In cases of extreme success, the refining phase could also refer to overall expansion and additional investment to continue attracting outstanding candidates.
Once you've worked with our specialists to refine your recruitment process, this cycle may also repeat.
That means new pages, new marketing channels, and new applicants.
But no matter what happens in the refining phase, the goal is always the same — get as much value as possible from every dollar.
A breakdown of our employment marketing packages
At WebFX, we offer three primary digital employment marketing packages with one custom option.
In this section, we'll touch on the key parts of every package and what kind of companies would benefit from them.
Package 1: Basic plan
The basic digital employment marketing plan is designed to give your business greater exposure on the Internet without overstepping a sensitive budget.
This cautious plan is perfect for smaller businesses that are hesitant to recruit new hires. Compared to our other packages, the basic plan will earn fewer applicants overall, but you'll rarely (if ever) spend more than $1,000 per month.
Package 2: Aggressive plan
Our aggressive plan is designed for small- or mid-sized businesses that want to recruit more heavily than their competitors.
This allows your business to compete with businesses of your size or even larger, ensuring you get your fair share of applicants and maybe even take a few from your competitors.
Aggressive plans often get lots of exposure for businesses, and they're perfect for companies that thrive on negotiation. The idea is that some applicants may also approach your competitors for positions, and if that's the case, then you can secure talent at your business by offering more than your competition.
With that in mind, aggressive plans are designed to act quickly and establish a foothold in your industry. The best part is that it'll only cost you between $1,001 and $2,500 per month.
Package 3: Market Leader plan
Market Leader plans are designed for mid- to large-sized businesses that want to become or stay the big name in their industries.
This plan allows your business to outshine your regular competition, ensuring you can appeal to more talented prospects and acquire the best new employees in the process.
With a Market Leader plan, you'll constantly earn new applicants every day, and you'll only interview the best of the best. You'll also make a heavier financial investment each month, between $2,501 and $5,000.
Package 4: Enterprise / Custom plan
If the other three packages sound too limiting for you, WebFX offers a custom option that you can use to get the best results for your business.
Enterprise plans thrive on certainty and specificity. If you're 100% sure about who you want and how you want to reach them, we'll work with you to create a plan that emphasizes the points you want and brings you the applicants you need.
This package is generally best for large corporations or other businesses that want a higher-than-average level of control with their digital employment marketing.
In every case, this package will be more expensive than the other three. That's because this package requires more time, research, and diligence than any of the other three packages.
With those packages, our talent acquisition experts have a certain degree of comfort in carrying out what you want.
But when you require an unusually high number of specifics, it'll take extra time to make sure everything is done according to your criteria.
With that in mind, our enterprise (or custom) plans range from $5,001 per month or more.
How is employment marketing pricing determined?
At WebFX, we take the time to carefully figure out fair prices for digital employment marketing packages.
We start by looking at the amount of time and money it takes to fully utilize a marketing channel.
With that information, we determine the best price that minimizes the stress on your budget, maximizes your applications, and still earns a profit for WebFX.
That diligence is essential to making sure both you and WebFX can profit from promoting your company's job openings. It ensures our team members are incentivized and rewarded for their hard work while getting the quality applicants you need to grow.
Investing in your future employees
In any business, it's difficult to justify investments that yield non-financial returns. Non-financial returns are hard to measure, and that means it's much easier to lose money than a standard cash-to-cash comparison.
Like any investment, digital recruitment marketing requires you and your marketing partner to calculate the potential risk and weigh it against the potential returns.
The risk is your financial cost, just like any other investment.
But your returns aren't financial — they're new employees. So in effect, you're spending money to reach out to new employees and spend more money by hiring them.
While that may sound like a roundabout way of expanding your business, it's actually one of the smartest investments you can make. Hiring a qualified employee for a position quickly yields returns for your company, typically in under a year.
That's because any good employee will work their hardest to prove they're worth additional investment — in the form of a raise.
But to get there, executives have to see that worth in their employees. That relationship means any qualified hires you make will yield repeated, high-profit returns year after year.
With the right hire, you can be confident that any facet of your company is in good hands. You can even thrive, under the right circumstances, and grow your business to new heights.
Who knows — your next CFO could be an accounting graduate looking on Indeed right now. Your next director of marketing could be posting their resume on Monster. And maybe the whole next generation of your entry-level workers are currently looking for jobs via Facebook.
The only way to get in touch with those talented individuals is with digital employment marketing. If you're not using it, you're losing qualified applicants by the day — and maybe even the future of your company.
Choosing WebFX as your digital employment marketing partner
If you want to have your choice of top-notch candidates for your company's open positions, WebFX is here to help! We want to attract as many qualified applicants to your business as possible so you can pick the best of the best when you need to hire.
With our track record of success with hundreds of other clients, you can be sure we're dedicated to getting you the best possible results. After all, your success is our success — and we want your business to grow!
Ready for your customized and completely free digital recruitment quote? Call 717-609-1553 or contact us online today to get started.