Content Marketing Pricing: How Much Does Content Marketing Cost in 2024?
METHODOLOGY: We asked 350 digital marketers to share how much their companies spend on content marketing. Keep reading to discover their answers.
Content marketing costs $5,001 – $10,000 per month on average in 2024. How much your business spends on content marketing can depend on several factors, like whether you work with freelancers or an agency and the type of content you want to create. Keep reading to learn more about content marketing pricing!
How much do content marketing services from WebFX cost?
Curious about how much WebFX content marketing services cost? Browse our content marketing pricing.
Or, keep reading to learn more about the cost of content marketing!
Basic Plan
$1,800 / month
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3 content assets -
Online project management schedule
-
Dedicated content marketing expert
Aggressive Plan
$3,600 / month
-
6 content assets
-
Online project management schedule
-
Dedicated content marketing expert
-
Monthly content strategy report
Market Leader Plan
$6,000 / month
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10 content assets
-
Online project management schedule
-
Dedicated content marketing expert
-
Monthly content strategy report
Key Takeaways
- 77% of businesses are satisfied with the return on investment (ROI) they receive from content marketing
- 58% of businesses spend $5001 – $10,000 per month on content marketing
- 55% of businesses allocate 11% – 50% of their overall marketing budget to content marketing
- 53% of businesses pay $100 – $700 on a content audit
- 31% of businesses spend $1001 – $3000 on social media content per month
- 27% of businesses pay $501 – $1000 on content updates/refreshes per month
- 23% of businesses spend $501 – $1000 on blog content per month
- 22% of businesses spend $501 – $1000 on website content per month
Content marketing is an essential strategy that helps you rank higher in search engine result pages (SERPs), drive traffic to your website, and generate leads and conversions.
If you’re researching the costs of content marketing, you’re in the right place. Keep reading to get all the details of average content marketing pricing!
Content marketing pricing basics
Looking for a quick overview of content marketing costs? We asked 350 marketers how much they spend on their content marketing strategy. Here’s a summary of what they shared:
How much does content marketing cost per month?
Content marketing costs $5001 – $10,000 per month in 2024 on average(58% of respondents). How much your business spends on content marketing will vary depending on several factors, like whether you work with a freelancer or agency and which types of content you want to create.
[Summary] Content marketing pricing
Don’t forget that these numbers are only averages. You may spend less or more depending on the types of content you want to create and the scale of your strategy.
For example, you may spend less if you only want to invest in website content in comparison to creating social media content, blog posts, and website content.
Content marketing pricing FAQs
Got questions about the cost of content marketing? Find the answers below!
- How much does a content audit cost?
- How much does website content cost?
- How much does blog content cost?
- How much does social media content cost?
- How much do content updates and refreshes cost?
How much does a content audit cost?
How much does a content audit cost?
A content audit costs $100 – $700 on average (53% of respondents). An audit allows you to pinpoint areas of improvement, and it gives direction to your content strategy.
Source data
| COST OF 1 CONTENT AUDIT | % OF MARKETERS |
| Less than $100 | 5.26% |
| $100 – $200 | 18.42% |
| $201 – $500 | 18.42% |
| $501 – $700 | 15.79% |
| $701 – $1000 | 13.16% |
| $1001 – $1200 | 15.79% |
| $1201 – $1500 | 7.89% |
| More than $1500 | 5.26% |
How much does website content cost?
How much does website content cost?
Website content costs $501 – $1000 per month on average (22% of respondents). For that cost, 11% of businesses receive 7-15 new pages while 8% receive 1-2 pages.
Source data
| MONTHLY WEBSITE CONTENT COSTS | # OF PAGES RECEIVED FOR MONTHLY COST | % OF MARKETERS |
| Less than $100 | 1 – 2 | 1.32% |
| Less than $100 | 3 – 4 | 3.95% |
| Less than $100 | 7 – 10 | 1.32% |
| Less than $100 | 21 – 25 | 1.32% |
| $100 – $500 | 1 – 2 | 2.63% |
| $100 – $500 | 3 – 4 | 2.63% |
| $100 – $500 | 26 – 30 | 1.32% |
| $501 – $1000 | 1 – 2 | 7.89% |
| $501 – $1000 | 3 – 4 | 2.63 |
| $501 – $1000 | 5 – 7 | 3.95% |
| $501 – $1000 | 7 – 10 | 5.26% |
| $501 – $1000 | 11 – 15 | 5.26% |
| $501 – $1000 | 16 – 20 | 1.32% |
| $501 – $1000 | 21 – 25 | 1.32% |
| $1001 – $3000 | 1 – 2 | 2.63% |
| $1001 – $3000 | 5 – 7 | 7.89% |
| $1001 – $3000 | 7 – 10 | 2.63% |
| $1001 – $3000 | 11 – 15 | 3.95% |
| $1001 – $3000 | 16 – 20 | 1.32% |
| $1001 – $3000 | More than 40 | 1.32% |
| $3001 – $5000 | 3 – 4 | 3.95% |
| $3001 – $5000 | 5 – 7 | 1. 32% |
| $3001 – $5000 | 7 – 10 | 1. 32% |
| $3001 – $5000 | 11 – 15 | 3.95% |
| $3001 – $5000 | 16 – 20 | 1.32% |
| $3001 – $5000 | 21 – 25 | 3.95% |
| $5001 – $7000 | 5 – 7 | 1.32% |
| $5001 – $7000 | 7 – 10 | 2.63% |
| $5001 – $7000 | 11 – 15 | 1.32% |
| $7001 – $9000 | 7 – 10 | 1.32% |
| $7001 – $9000 | 11 – 15 | 1.32% |
| $7001 – $9000 | 16 – 20 | 1.32% |
| $7001 – $9000 | 26 – 30 | 1.32% |
| $9001 – $11,000 | 5 – 7 | 1.32% |
| $9001 – $11,000 | 26 – 30 | 2.63% |
| $9001 – $11,000 | More than 40 | 1.32% |
| $11,001 – $13,000 | 16 – 20 | 3.95% |
| More than $13,000 | More than 40 | 2.63% |
How much does blog content cost?
How much does blog content cost?
Blog content costs $501 – $1000 per month on average (23% of respondents). For that monthly cost, 10% of businesses receive 5 – 10 blog posts while 9% receive 11 – 20 blog posts.
Source data
| MONTHLY BLOG CONTENT COST | # OF BLOG POSTS RECEIVED FOR MONTHLY COST | % OF MARKETERS |
| Less than $100 | 5 -7 | 1.28% |
| $100 – $500 | 1 – 2 | 2.56% |
| $100 – $500 | 3 -4 | 3.85% |
| $100 – $500 | 5 – 7 | 6.41% |
| $100 – $500 | 7 – 10 | 1.28% |
| $100 – $500 | 16 – 20 | 1.28% |
| $100 – $500 | 31 – 40 | 1.28% |
| $501 – $1000 | 1 – 2 | 1.28% |
| $501 – $1000 | 5 – 7 | 5.13% |
| $501 – $1000 | 7 – 10 | 5.13% |
| $501 – $1000 | 11 – 15 | 3.85% |
| $501 – $1000 | 16 – 20 | 5.13% |
| $501 – $1000 | 21 – 25 | 1.28% |
| $501 – $1000 | 26 – 30 | 1.28% |
| $1001 – $3000 | 1 – 2 | 1.28% |
| $1001 – $3000 | 3 – 4 | 1.28% |
| $1001 – $3000 | 5 – 7 | 6.41% |
| $1001 – $3000 | 7 – 10 | 6.41% |
| $1001 – $3000 | 11 – 15 | 2.56% |
| $1001 – $3000 | 16 – 20 | 3.85% |
| $1001 – $3000 | 21 – 25 | 1.28% |
| $3001 – $5000 | 3 – 4 | 2.56% |
| $3001 – $5000 | 5 – 7 | 5.13% |
| $3001 – $5000 | 7 – 10 | 2.56% |
| $5001 – $7000 | 3 – 4 | 1.28% |
| $5001 – $7000 | 5 – 7 | 1.28% |
| $5001 – $7000 | 7 – 10 | 1.28% |
| $5001 – $7000 | 11 – 15 | 2.56% |
| $5001 – $7000 | 16 – 20 | 2.56% |
| $7001 – $9000 | 3 – 4 | 2.56% |
| $7001 – $9000 | 16 – 20 | 1.28% |
| $7001 – $9000 | 26 – 30 | 3.85% |
| $9001 – $11,000 | 16 – 20 | 1.28% |
| $9001 – $11,000 | 26 – 30 | 1.28% |
| $11,001 – $13,000 | 26 – 30 | 2.56% |
| $11,001 – $13,000 | 31 – 40 | 1.28% |
| More than $13,000 | 21 – 25 | 1.28% |
| More than $13,000 | More than 40 | 1.28% |
How much does social media content cost?
How much does social media content cost?
Social media content costs $1001 – $3000 per month on average (31% of businesses). For that monthly cost, 9% of businesses receive 16-25 social media posts or pieces of content while 8% of businesses receive 3-7 posts or pieces of content.
Source data
| MONTHLY SOCIAL MEDIA CONTENT COST | # OF SOCIAL MEDIA POSTS/CONTENT PIECES RECEIVED FOR MONTHLY COST | % OF MARKETERS |
| Less than $100 | 1 – 2 | 2.97% |
| Less than $100 | 3 – 4 | 1.98% |
| Less than $100 | 11 – 15 | 0.99% |
| Less than $100 | More than 40 | 0.99% |
| $100 – $500 | 3 – 4 | 1.98% |
| $100 – $500 | 5 – 7 | 1.98% |
| $100 – $500 | 7 – 10 | 2.97% |
| $100 – $500 | 16 – 20 | 0.99% |
| $501 – $1000 | 3 – 4 | 1.98% |
| $501 – $1000 | 5 – 7 | 4.95% |
| $501 – $1000 | 7 – 10 | 4.95% |
| $501 – $1000 | 11 – 15 | 3.96% |
| $501 – $1000 | 16 – 20 | 2.97% |
| $501 – $1000 | 21 – 25 | 1.98% |
| $1001 – $3000 | 1 – 2 | 0.99% |
| $1001 – $3000 | 3 – 4 | 3.96% |
| $1001 – $3000 | 5 – 7 | 3.96% |
| $1001 – $3000 | 7 – 10 | 2.97% |
| $1001 – $3000 | 11 – 15 | 3.96% |
| $1001 – $3000 | 16 – 20 | 4.95% |
| $1001 – $3000 | 21 – 25 | 3.96% |
| $1001 – $3000 | 26 – 30 | 1.98% |
| $1001 – $3000 | 21 – 40 | 1.98% |
| $1001 – $3000 | More than 40 | 1.98% |
| $3001 – $5000 | 3 – 4 | 1.98% |
| $3001 – $5000 | 5 – 7 | 3.96% |
| $3001 – $5000 | 11 – 15 | 0.99% |
| $3001 – $5000 | 21 – 25 | 0.99% |
| $3001 – $5000 | 26 – 30 | 1.98% |
| $3001 – $5000 | 31 – 40 | 0.99% |
| $5001 – $7000 | 1 – 2 | 1.98% |
| $5001 – $7000 | 5 – 7 | 1.98% |
| $5001 – $7000 | 11 – 15 | 0.99% |
| $5001 – $7000 | 16 – 20 | 1.98% |
| $5001 – $7000 | 26 – 30 | 0.99% |
| $7001 – $9000 | 5 – 7 | 0.99% |
| $7001 – $9000 | 7 – 10 | 0.99% |
| $7001 – $9000 | 11 – 15 | 0.99% |
| $7001 – $9000 | 26 – 30 | 0.99% |
| $9001 – $11,000 | 7 -10 | 0.99% |
| $9001 – $11,000 | 16 – 20 | 0.99% |
| $9001 – $11,000 | 21 – 25 | 0.99% |
| $9001 – $11,00 | 26 – 30 | 0.99% |
| $9001 – $11,000 | 31 – 40 | 1.98% |
| $11,001 – $13,000 | 26 – 30 | 0.99% |
| $11,001 – $13,000 | 31 – 40 | 0.99% |
How much do content updates and refreshes cost?
How much do content updates and refreshes cost?
Content updates and refreshes cost $501 – $1000 per month on average (27% of respondents). For that monthly cost, 16% of businesses receive 5 – 15 updated or refreshed pages per month while 8% receive 1 – 4 updated or refreshed pages per month.
Source data
| MONTHLY CONTENT REFRESH/UPDATE COST | # OF REFRESHED/UPDATED PAGES RECEIVED FOR MONTHLY COST | % OF MARKETERS |
| Less than $100 | 1 – 2 | 4.76% |
| Less than $100 | 5 – 7 | 1.59% |
| Less than $100 | 31 – 40 | 1.59% |
| $100 – $500 | 1 – 2 | 3.17% |
| $100 – $500 | 3 – 4 | 1.59% |
| $100 – $500 | 5 – 7 | 3.17% |
| $100 – $500 | 11 – 15 | 1.59% |
| $100 – $500 | 21 – 25 | 1.59% |
| $501 – $1000 | 1 – 2 | 4.76% |
| $501 – $1000 | 3 – 4 | 3.17% |
| $501 – $1000 | 5 – 7 | 6.35% |
| $501 – $1000 | 7 – 10 | 4.76% |
| $501 – $1000 | 11 – 15 | 4.76% |
| $501 – $1000 | 16 – 20 | 1.59% |
| $501 – $1000 | 21 – 25 | 1.59% |
| $1001 – $3000 | 3 – 4 | 1.59% |
| $1001 – $3000 | 5 – 7 | 1.59% |
| $1001 – $3000 | 7 – 10 | 6.35% |
| $1001 – $3000 | 11 – 15 | 4.76% |
| $1001 – $3000 | 16 – 20 | 1.59% |
| $1001 – $3000 | 21 – 25 | 1.59% |
| $3001 – $5000 | 1 – 2 | 1.59% |
| $3001 – $5000 | 3 – 4 | 7.94% |
| $3001 – $5000 | 5 – 7 | 3.17% |
| $3001 – $5000 | 11 – 15 | 1.59% |
| $5001 – $7000 | 16 – 20 | 4.76% |
| $7001 – $9000 | 11 – 15 | 3.17% |
| $7001 – $9000 | 16 – 20 | 1.59% |
| $7001 – $9000 | 31 – 40 | 1.59% |
| $9001 – $11,000 | 3 – 4 | 1.59% |
| $9001 – $11,000 | 26 – 30 | 1.59% |
| $11,001 – $13,000 | 31 – 40 | 1.59% |
| More than $13,000 | 31 – 40 | 1.59% |
| More than $13,000 | More than 40 | 1.59% |
What percentage of your overall marketing budget should you allocate to content marketing?
Businesses typically allocate 11% – 50% of their overall marketing budget to content marketing on average (55% of respondents). Your company may allocate more of less of your budget to content marketing depending on your unique goals and the return you receive from your strategy.
Source data
| % OF OVERALL MARKETING BUDGET | % OF MARKETERS |
| Less than 5% | 4.52% |
| 6% – 10% | 20.81% |
| 11% – 25% | 31.67% |
| 26% – 50% | 23.53% |
| 51% – 70% | 11.31% |
| 71% – 90% | 5.88% |
| More than 90% | 2.26% |
Is content marketing worth the cost?
Yes, content marketing is worth the cost! In fact, 77% of businesses say they are satisfied with the ROI they receive from their content marketing strategy.
With an effective campaign and high-quality content that reaches and engages your audience, you can boost your online visibility, paint your business as an expert in your field, and effectively drive continuous traffic and conversions.
Source data
| SATISFIED WITH CONTENT MARKETING | % OF MARKETERS |
| Yes | 77% |
| No | 23% |
Content marketing pricing models
How much you pay for content marketing can depend on your chosen pricing model, like partnering with an agency, hiring a freelancer, or implementing your strategy in-house.
Let’s explore the costs of each below!
Freelancers
Freelancers
On average, businesses typically pay content marketing freelancers $1000 – $10,000 per month (58% of respondents). It’s also important to note that 12% of business pay less than $1000 per month while 5% spend more than $100,000 per month.
Freelancers or independent contractors can provide single pages of content or complete ongoing projects. Depending on the freelancer you use, they may charge by the word or a set price for a project.
While freelancers may seem appealing, it’s often difficult to find the right one for your project. You’ll want to be wary of freelancers who offer “cheap” writing services, as they often lack the expertise needed for your projects.
Source data
| MONTHLY CONTENT MARKETING FREELANCER COST | % OF MARKETERS |
| Less than $1000 | 12.28% |
| $1000 – $5000 | 19.30% |
| $5001 – $10,000 | 38.60% |
| $10,001 – $20,000 | 12.28% |
| $20,001 – $50,000 | 3.51% |
| $50,001 – $100,000 | 1.75% |
| $100,001 – $200,000 | 5.26% |
| More than $200,000 | 7.02% |
In-house
In-house
You also have the option to create content in-house. However, this means that you’ll need to pay someone (or a team of content writers). For most SMBs, it’s not worth the price to create content in-house.
If you want to create more content, you’ll need to hire more writers — a steep investment if you work with in-house writers. You’ll also have to invest in training to ensure that your in-house writers stay up-to-date with industry updates and have the technical knowledge needed to write content for your site.
Agencies
Agencies
On average, businesses typically pay a content marketing agency $5001 – $10,000 per month (20% of respondents). However, these costs can vary depending on the agency. For example, 18% of businesses pay $20,001 – $50,000 per month while 9% of businesses pay less than $1000 per month.
Finally, you can work with a full-service content marketing agency. Most agencies charge a monthly fee, and agencies like WebFX offer numerous options to fit your budget and goals.
The best content marketing agencies take the time to get to know your business and industry. They work as an extension of your internal team to produce content that drives the best results for your company.
If you want to learn more about what it’s like to work with an award-winning content marketing agency, give us a call at 888-601-5359.
Source data
| MONTHLY CONTENT MARKETING AGENCY COST | % OF MARKETERS |
| Less than $1000 | 9.21% |
| $1000 – $5000 | 17.11% |
| $5001 – $10,000 | 19.74% |
| $10,001 – $20,000 | 17.11% |
| $20,001 – $50,000 | 18.42% |
| $50,001 – $100,000 | 7.89% |
| $100,001 – $200,000 | 7.89% |
| More than $200,000 | 2.63% |
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“We measure our success by how much we WOW our clients.”
Bill Craig
WebFX President
What do content plans include?
Depending on the agency you work with and plan you choose, you will receive a number of content assets including:
Blog posts and articles
Blog posts and articles
Search engines and site visitors alike love fresh, quality content.
Your blog is a great place to share regular updates and valuable information that encourages people to take the next steps with your business. If your blog is a bit sparse, don’t worry. A custom content plan from WebFX can take your blog from zero to hero and help you connect with more customers.
In addition to sprucing up your blog, content plans focus on optimizing your site content to rank higher in search results and provide more valuable information to searchers. Not only does this help you expand your reach online, it also boosts your chances of closing more deals. A win-win situation for your business.
Social media monitoring
Social media monitoring
Speaking of expanding your reach — effective content plans should also include social media monitoring to help you reach even more customers. When you create custom content, sharing it on social media will boost brand awareness and allow your business to earn more connections.
Your followers can also share your content with friends and family members who might be interested in your products or services. If people have questions about what you offer, you can easily respond on social media and develop relationships that encourage more purchases.
Infographics and motion graphics
Infographics and motion graphics
Did you know that people process visuals 60,000 times faster than text?
In addition to written content, you’ll want to include visuals, like infographics and motion graphics, to engage your audience and make your content more memorable.
Infographics help break down complex processes and make information easier to digest. This is extremely beneficial if you want to explain how your products or services work — especially if you offer complex products or services.
When people understand your business, products, and services, they can make more informed decisions and feel more comfortable in choosing your company.
Custom videos
Custom videos
Customers are 10 times more likely to interact with a video than a block of text. So, if you’re looking to boost engagement and interaction with your brand, you’ll want to make sure your content plan includes video.
Video is extremely important since you’re 53 times more likely to rank on the first page of Google results when you use videos on your website.
In addition to creating custom videos for your site, a content marketing agency like WebFX can help you film videos for your social media ads, emails, and more.
Not convinced? Including videos on landing pages can increase conversions by 80%. If you want to get more from your content plan, make sure it includes video marketing.
Content marketing pricing packages from WebFX
WebFX offers content marketing services pricing to fit your budget and business goals.
| Features | Basic Plan | Aggressive Plan | Market Leader Plan |
|---|---|---|---|
| Content assets developed | 3 | 6 | 10 |
| Dedicated Content Marketing expert | |||
| Online project management schedule | |||
| Keyword research | |||
| Monthly Content Marketing Strategy Report | |||
| Choose from the following Content Marketing Asset Options – Customized to your business goals | |||
| Long-form Content | |||
| Micrographics | |||
| Infographics | |||
| Website & Social Engagement Videos | |||
| Animated Explainer Videos | |||
| Live Action Explainer Videos | |||
| Slideshares | |||
| Motion Graphics | |||
| Paid Content Asset Promotion | |||
| Content Asset Outreach | |||
| Competitor Gap Content Outlines | |||
| Voice Search Optimized Content | |||
| User Testing Videos + Suggested Actions Summary Reports | |||
| 1 Personalization Graphic (Equal to 1 Asset) | |||
| Rich Media Citations | |||
| Competitor Content Gap Intelligence Report | |||
| Monitor competitors’ website changes on a monthly basis | |||
| Predict your and your competitors’ market share on a monthly basis | |||
| Competitor intelligence login to view competitor data | |||
| 500+ SMEs behind campaign driving results | |||
Leverages Learn more | |||
Leverages Learn more | |||
Leverages Learn more | |||
| Monthly Content Marketing Investment: | $1,800 | $3,600 | $6,000 |
Need more information? Call Us: 888-601-5359 | GET STARTED | GET STARTED | GET STARTED |
Our clients have access to our proprietary content software that allows you to get more from your content marketing. What does this include, you ask?
- ContentGeniusFX: Uses IBM Watson technology to provide keyword suggestions based on top-ranking pages to create the perfect website copy.
- ContentAnalyticsFX: Gives users access to our exclusive content marketing platform.
- PredictionGeniusFX: Harnesses the power of AI to help better plan, launch, and monitor new content created for your website.
- And more!
Team members from every department of WebFX collaborate on our content plans. When you work with us, you’ll have access to:
- An authority blogger
- A copywriting manager
- A video producer
- A graphic designer
- A search engine optimizer
- A content strategist
- A website outreach specialist
- A social media marketer
Comprehensive content plans from WebFX will help your business stand out online and reach more customers. But don’t just take our word for it.
Head on over to our testimonials page to hear from our satisfied clients.
Get started today!
Now that you understand the basics of content marketing agency pricing, it’s time to get started!
Our team is ready to create a content marketing strategy that’s tailored to your business’s goals and drives results. We’ve driven over 24 million leads and $6 billion in revenue for our clients over the past five years, and we can do the same for your business.
If you want to learn more about our custom content plans, you can reach us online or give us a ring at 888-601-5359 to talk with a strategist.
We look forward to working with you!