Content Marketing Agency

Want to earn more leads and revenue online? Marketing the keyword-based content that you create for your website is one of the best ways to gain more site traffic, increase the number of leads, and inform your customers about your products and services. On this page, we’ll take a look at why content marketing is so important and how content marketing plans from WebFX, an award-winning marketing agency, can take your business to new heights. Pricing for our content marketing starts at $1500 per month. You can scroll down to get more information about WebFX as a content marketing agency, or fill out the form for a free quote!

Read On

Why is website content so important?

No matter your industry, content marketing is extremely important to your business — and for more than one reason. No matter what kind of company you run, content marketing is a great way to inform users about your company, your products, your staff, your facility, and so much more.

Content is how you’ll get users to your site, and once they’ve made it there, it’s one of the elements that can make or break their decision to purchase your product or look elsewhere.

To better understand the value of content marketing, let’s first talk about Google and its ranking algorithm.

content quote

In order for users to find you online, it’s extremely important to rank highly in search results. If you don’t it’s unlikely that users will find your business, especially because not many people even get to page two of search results.

Google’s goal is to serve users with the search result that best fits their search query. They want to provide content that is both beneficial, informative, and likely 1,000 to 2,000 words in length.

With this information, it’s safe to say that if you don’t have well-rounded content on your site, you likely won’t rank highly in Google, and customers will have a hard time finding you.

Ready To Talk to a content marketing agency? Get Your Free Quote Today:

Our content experts have put together successful Internet marketing campaigns for businesses ranging from local coffee shops to publicly traded companies. They'll do the same for you. Request a free quote and experience why WebFX is rated as the world's best SEO agency.

Why is marketing your content so important?

Now that we understand the importance of content, why is it so important to market that content?

If users don’t know about the pages on your website, how can your company benefit from them? This is the exact reason why marketing your content is so important.

Marketing your content with strategies like search engine optimization (SEO), social media, email marketing, and others, allow you to get your keyword-based written material out to your most qualified customers.

When you target keywords important to your industry, you'll be able to interest customers that are interested in those keywords — which are likely products and services. This means that highly-qualified individuals, or those likely to convert, will visit your website, get to know your business, and ultimately convert. Even if they're not ready to convert right away, they'll have a good awareness of your brand after surfing your website.

The more people that benefit and learn from your content, the faster your business will grow.

Content Marketing Pricing

Features
Basic Plan
Aggressive Plan
Market Leader
Features Basic Plan Aggressive Leader Market Leader
Content assets developed 3 6 10
Dedicated Content Marketing expert
Online project management schedule
Keyword research
Monthly Content Marketing Strategy Report
Choose from the following Content Marketing Asset Options - Customized to your business goals
Longform Content
Micrographics
Infographics
Online Guides
Website & Social Engagement Videos
Animated Explainer Videos
Whiteboard Videos
Slideshares
Motion Graphics
Paid Content Asset Promotion
Content Asset Outreach
Competitor Gap Content Outlines
Voice Search Optimized Content
User Testing Videos + Suggusted Actions Summary Reports
1 Personalization Graphic (Equal to 1 Asset)
Rich Media Citations
Competitor Content Gap Intelligence Report
Monitor competitors' website changes on a monthly basis
What's This?

It's important to keep an eye on competitor websites to see the changes they're making that potentially help them rank.

Predict your and your competitors' market share on a monthly basis
What's This?

Market share is an important part of your strategy, and it's beneficial to understand your competitors' market share as well as your own.

Competitor intelligence login to view competitor data
What's This?

This is part of our proprietary software, MarketingCloudFX, which is offered for free to our clients!

200+ SMEs behind campaign driving results
ContentGeniusFX
What's This?

ContentGeniusFX harnesses the power of AI to help better plan, launch and monitor new content created for your website.

Includes
ContentGeniusFX
Includes
ContentGeniusFX
Includes
ContentGeniusFX
ContentAnalyticsFX
What's This?

Access to our content marketing platform

Includes
ContentAnalyticsFX
Includes
ContentAnalyticsFX
Includes
ContentAnalyticsFX
PredictionGeniusFX
What's This?

PredictionGeniusFX harnesses the power of AI to help better plan, launch and monitor new content created for your website.

Includes
PredictionGeniusFX
Includes
PredictionGeniusFX
Includes
PredictionGeniusFX
Monthly Content Marketing Investment: $1,800 $3,600 $6,000

Some of our client Successes

case study Increased
Website
Traffic by
+95%
Ocean City NJ paddle boat
case study Increased
Conversion
Rate by
+37%
image of heavy equipment
case study Increased
Leads
Generated by
+60%
sharretts-plating
“We measure our success by how much we WOW our clients.”

Bill Craig
WebFX President

Bill Craig
See how we can help you
Grow Your Business
Want to speak with an expert? Call us at 888-601-5359

Content marketing agencies can help optimize your web pages for search engines

One of the biggest parts of content marketing is optimizing it for search engines so it can rank highly.

In order to do so, WebFX offers search engine optimization, or SEO services, in addition to content creation. Keep in mind that not every content marketing agency you find will also offer SEO.

SEO allows us to improve your website so that you rank highly in search engines.

It’s comprised of strategies like keyword placement, adding images and graphics to your content to make it more engaging, and ensuring that you have a solid navigation throughout your site so that users can find the content they’re looking for.

To make navigation easy for site visitors, you should implement a navigation bar at the top of every page with drop-down menus – allowing users to find exactly what they’re looking for – and quickly.

adidas navigation
check out our seo packages and pricing

Additional services offered by most content marketing agencies

In addition to content creation and SEO, WebFX also offers email content to ensure that your email marketing campaign is effective at driving users to your website.

With our email marketing campaigns, we’ll create custom email blasts, provide custom graphics, and create landing pages that will be sure to engage your most qualified users.

We also provide social media posts so that even your social profiles have the best content. We offer social content for Facebook, Instagram, Pinterest, Twitter, and more.

With WebFX, your options are endless.

Should I hire a content marketing agency?

When it comes down to deciding whether or not you should create and market your content on your own, or hire an agency to do so, there are pros and cons to both.

If you’re planning to write and promote your own content, you won’t have to spend a penny. You’ll be doing your own work for free.

However, this can become a hindrance when you’re trying to run your company. Do you have someone that is a fantastic writer that can also do keyword research? Do you know the ins and outs of social media posting and SEO?

If the answer is no, it might be a great idea to hire a content marketing agency.

When you hire a content marketing agency to take care of the content aspect of your website, it not only frees up time for you to run your business, but it also ensures that the job is done quickly, efficiently, and correctly.

Agencies are well read in areas like keyword research and content creation, and can create customized content that targets the keywords that are most important to you.

They’ll look at a multitude of keywords to decide which ones will have the highest return for your business when they’re targeted, and which keywords can be left out of the mix.

WebFX will also help you create content that converts.

agency quote

Typically, content refers to blogs, informational articles, email content, social media content, and more. And if that sounds like a lot to handle on your own — you’re right!

A content marketing campaign has a lot of moving parts, and even though it won’t be free, you can bet that hiring a content marketing agency is the best option for your company.

What makes a great content marketing agency?

There are a few qualities that every great content marketing agency has. Let’s talk about a few of the most important.

1. Quality

A great content marketing agency will create high-quality content for their clients that will drive results for their business. But how do you know whether or not the content they create for other clients is high-quality? Do a quick Google search of some of the clients featured in their portfolio. Are they ranking highly? If so, it's probably safe to bet that they do great work, since clients' content has a top spot in Google.

Another way to tell if a content marketing agency provides high-quality content by looking into the number of satisfied clients they have, and the number of testimonials they display on their website. It's even better if the agency provides concrete numbers that define the results they've driven for clients.

2. Testimonials and reviews

When an agency is great at what they do, their clients will want to talk about them. A great content marketing agency will have at least 200 testimonials, and will have a high rating on review sites like Yelp and Clutch.

There is a difference between testimonials and reviews, though. Reviews on websites like Yelp can be a mix of comments, both positive and negative about an agency. Testimonials however, tend to all be positive, and are typically featured on an agency's website. That's why the number of client testimonials an agency has is so telling - because all the comments are positive ones!

Did you know that WebFX has over 420 client testimonials?

3. Transparency

The best content marketing agencies will always be transparent. This means that there are no hidden fees or costs, and they know how to communicate effectively.

One way to tell if an agency is transparent is by looking to see if they have their pricing online. When agencies post their pricing, you know that their goal is to not waste any time finding clients that fit them, and vice versa. When site visitors and potential clients see a pricing table, they're able to determine right off the bat if the agency is within their budget. This kind of up-front communication in the form of a pricing table means that neither party wastes their time determining if they're a good fit budget wise.

Transparent content marketing agencies will also commit to campaign reporting. This is when the agency lets you know how your campaign is working, the results its driving, and more. Without transparent reporting, your agency could be scamming you out of great results without you even knowing.

Before settling on an agency, be sure to determine whether or not they have a reporting system for their content marketing campaigns.

4. They understand that all businesses are different

The best content marketing agencies understand that all businesses are different and will always insist on making a custom content calendar just for your company.

They’ll understand that even if two businesses are within the same industry, their unique companies differ greatly in goals, content topics, and even keywords, and they’ll construct a campaign to fit that.

How do I pick the content marketing agency that's right for me?

With so many great content marketing agencies out there, it can be hard to pick one that’s the perfect fit. However, there are some criteria that you should follow when making your decision. Along with the qualities mentioned above or what makes a content marketing agency great, check out these criteria.

1. Consider your budget

You should always consider your budget when you’re making a decision about an agency. Check over their pricing pages, and decide if their services are something you can afford.

consider a realistic budget

If not, bump them out of the running. There’s no sense in considering them if they don’t fit your monthly budget as a business.

2. Consider their location

Location is something important to consider if you want to meet with your content marketing agency’s representative in person.

If you choose an agency that lives across the country, it won’t be realistic to have in-person meetings on a regular basis. Rather, you’ll be doing most of your communication on the phone or via email.

Communication is often just as effective from states away, however, if meeting in-person with your content marketing agency is important to you, you should be sure to choose one within reasonable traveling distance.

3. Do your research

Do your research before committing to a content marketing agency.

You should search their website to see what their culture is like, how they treat their customers, and what drives their business.

If they seem to be a company that is driven by sales, rather than making their clients happy, they might not be the best option. Instead, they should make it obvious that client happiness is one of their number-one goals.

You should also do your research to ensure that they offer everything that you’re looking for, and that they can provide the kind of content marketing strategy that you desire.

For example, if there is an agency that fits the budget and location, but they opt not to do keyword research and just write content, you may want to rethink your decision.

4. Check out their testimonials

Before committing to a content marketing agency, you should always read their testimonials to see what other people say about them.

It’s one thing to see if the agency has a lot of testimonials, but it’s another thing to read them and see what other happy clients have to say.

You’ll learn a lot – and they might even help you make a decision. For example, if you’re concerned about turnaround time, and a client testimonial specifically mentions the fast turnaround time, this could be a great sign that the agency can handle a high volume of work and still return it in a timely manner.

You should also read the negative reviews that you see on Yelp! and determine if they warrant a red flag.

If there are a small volume of negative reviews about an agency in comparison to positive reviews, don’t let that sway your decision. There will always be individuals that didn’t like something about an agency, but that doesn’t mean that they’re not right for you.

WebFX is a leading content marketing agency

If you want to start a content marketing campaign for your company, WebFX can help!

When you work with WebFX, you’ll get a personal account manager that can suggest the best route for your content creation, suggest target keywords, and ensure that the content drives quality traffic to your website.

Contact us today for a free quote!

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