Top Web Site Mistakes
The Internet has billions of Web pages, and to compete in this market, you must be able to avoid common Web site mistakes. While creating your Web site, there are several things to keep in mind. Above all else, it is important to have a site that caters to your clientele, is easy to operate, and is aesthetically pleasing. Also, you must make sure that your Web site is free of errors, does not require a high degree of user interaction, and does not annoy your visitors. A word of warning: If you make these mistakes, your Web site will not stand up to the competition and may even hurt your company or business.
Cater To Clientele
When you have a Website, it is important to focus on your clients. One of the biggest Website mistakes is organizing your site in such a way that it benefits the company but confuses the client. Do not focus on what your company or employees need from your Website. Instead, pay attention to what your clients want, and attempt to make a Website that caters to your them. Catering to your own employees, yourself, or any party other than your clients is a big mistake.
Easy To Operate
Many times, people who are creating Web sites sacrifice ease-of-use for new technologies. This can lead to a confusing Web site that might look impressive but is difficult to operate. If you have a complicated design or poor navigation, this is a big mistake. It is especially important that your site does not require instructions or tips on how to use it. Any person who visits your Web site should be able to use it intuitively.
Without a doubt, the look of your Website is important. Have a color scheme on your Web site, using quality fonts, graphics, and design elements. Use colors which integrate, rather than harshly contrast. Be sure that your fonts are readable against your background as well as your graphics, fonts, and other information. Keep in mind that you should be testing your fonts and display elements to ensure compatibility. Collectively these elements work to improve your conversion rate, equating to more revenue from online channels.
Also, think about the Web browser that your visitors will be using to view your Web site in, along with the screen resolution. Make sure that your Web site shows up properly and is easy to read. Having a site that is difficult to explore is one of the biggest Website mistakes that you might be making.
Free Of Errors
Another common Web site mistake is to have a Web page with errors. Broken links, poorly written code, and graphics that do not load all make your page look amateur and unprofessional. If you are including Flash or other Web programs, be sure that they are working correctly. Double check all of your links, and confirm that absolutely everything on your site is working perfectly. Do not tolerate code-level errors or display problems. Remember, your site should work well in all major Web browsers: Internet Explorer, Firefox, and Safari.
Do Not Require Users to Download
Some Websites make the mistake of requiring users to download applications in order to use the Website. Having special programs that must be downloaded before your site can be viewed is a huge Website mistake. Studies have shown that people simply do not want to download items onto their computers in order to view a Web page.
Additionally, do not create a Website that requires users to register in order to view the site. This is a major turn off for clients, since most people are concerned about privacy and fast information access. An important motto when building sites is: Keep it simple, and keep it easy to use.
Lastly, be sure that your Web site does not annoy your customers. Overuse of Flash animations, music, videos, and moving graphics can irritate and confuse your visitors. Few Internet users want to spend time trying to figure out how to make a song quit playing or stop an animation from flashing. These are all huge Web site mistakes because they create a situation where some people may want to leave your page as soon as they can without becoming your customers. Be sure that while you are creating your Web site, you are considering ways to make it as inviting as possible, not annoying.
Top Web Site Mistakes: The Final Word
When creating your site, one of the best ways to avoid any Website mistakes is to look at the site with fresh eyes. Pretend that you have never seen the site before, and that you know nothing about your business or company. Make sure that all of the information is clear, that the Website is easy to navigate, and that there are no unanswered questions or points of confusion. If you are able to avoid the above Website mistakes, you will have created not only a great site, but a strategic marketing tool for growing your business.
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