Why User Experience Matters to Marketing

User experience, also known as UX, is made up of many moving parts that allow it to positively impact how users feel when they visit your website.

Without a positive user experience, your marketing tactics can be affected, so it’s important to understand what exactly makes for a great UX design.

In this post, we’ll look at the various elements that great UX includes and how UX impacts your marketing goals and strategies.

5 Ways Web Design Impacts Customer Experience

Web design is one of the most important parts of any Internet marketing strategy.

It has a huge impact on the digital customer experience in several different ways. Your site’s aesthetics, usability, any other crucial factors are essential to your company’s long-term online success.

But how dramatically does it actually impact your bottom line?

In this post, we’ll take a look at five major aspect of web design and how you can improve all of them.

How to Fix (and Avoid) Traffic Drops after a Website Redesign

No matter how state-of-the-art your company’s website may have seemed when you first launched it, there comes a time when every site can benefit from a redesign. Given the multitude of algorithm changes than happen each year, and regular shifts in consumer Internet use, it can be nearly impossible for an outdated website to deliver the online results you need.

If you’ve recently launched a redesign, you were likely excited to see the results of your revamped site, like increases in traffic, conversions, and sales. And when done right, this is exactly what happens.

Unfortunately, it isn’t always the case – in fact, some site owners actually lose site traffic in the days and weeks following their website redesign.

If you’re currently experiencing this issue, keep reading for 3 possible reasons, as well as how to fix them.

A Guide to Technology Stacks (Infographic)

Sponsored by
The Software Guild logo

This infographic was first published on The Software Guild. It has been republished here with permission from its creators.

A technology stack or tech stack for short refers to a set of technologies, software, and tools that are used in the development and deployment of sites, apps, and other digital products.