Top Web Site Mistakes
The Internet has billions of Web pages, and to compete in this market, you must be able to avoid common Web site mistakes. While creating your Web site, there are several things to keep in mind. Above all else, it is important to have a site that caters to your clientele, is easy to operate, and is aesthetically pleasing. Also, you must make sure that your Web site is free of errors, does not require a high degree of user interaction, and does not annoy your visitors. A word of warning: If you make these mistakes, your Web site will not stand up to the competition and may even hurt your company or business.
Cater To Clientele
When you have a Website, it is important to focus on your clients. One of the biggest Website mistakes is organizing your site in such a way that it benefits the company but confuses the client. Do not focus on what your company or employees need from your Website. Instead, pay attention to what your clients want, and attempt to make a Website that caters to your them. Catering to your own employees, yourself, or any party other than your clients is a big mistake.
Easy To Operate
Many times, people who are creating Web sites sacrifice ease-of-use for new technologies. This can lead to a confusing Web site that might look impressive but is difficult to operate. If you have a complicated design or poor navigation, this is a big mistake. It is especially important that your site does not require instructions or tips on how to use it. Any person who visits your Web site should be able to use it intuitively.
Without a doubt, the look of your Website is important. Have a color scheme on your Web site, using quality fonts, graphics, and design elements. Use colors which integrate, rather than harshly contrast. Be sure that your fonts are readable against your background as well as your graphics, fonts, and other information. Keep in mind that you should be testing your fonts and display elements to ensure compatibility. Collectively these elements work to improve your conversion rate, equating to more revenue from online channels.
Also, think about the Web browser that your visitors will be using to view your Web site in, along with the screen resolution. Make sure that your Web site shows up properly and is easy to read. Having a site that is difficult to explore is one of the biggest Website mistakes that you might be making.