Why We Don’t Advertise on the Google Content Network

Google’s Adwords advertising platform gives advertisers two options:

  • Advertise on Search Results
  • Advertise on the Content Network

Search results advertising shows your ads on the search results for the keywords you choose. We’ve all seen these ads as the “Sponsored Links” on search engine results pages:


The content network works differently. A publisher (like a blogger, news website, etc.) puts Google’s ad program on his or her site, then Google matches ads to that site based on the page’s content: