Words are the backbone of marketing. The right word at the right time can make or break a sale.
Word choice is extremely important, especially because your website can be viewed by anyone in the world.
So, as a Valentine’s Day present, I’ve written a story in British English (with the non-American words underlined). See how many British terms you’re familiar with!
The translation is below the British version.
Cheers! (Thank You!)
I was on the M25 dual carriageway, just going under the A23 flyover when my silencer flew off, hit the number plate of the articulated lorry behind me, and knocked the bloke’s bonnet up into his windscreen.
The lorry swerved and almost crashed. I watched, horrified, out of my car mirror. We both pulled over right across from the rail station car park and got out.
“What do you think yer doin’?” the bloke said, extremely cheesed off.
“I’m sorry, it’s a hire car. I didn’t know.”
He then said “Belt up! You about killed me, and now I have a massive prang in my wing to fix!”
Whilst still yelling at me, he reached into his boot and pulled out a huge black torch. He came at me screaming “Off with your head!”
At the last second, right before he was to wallop me, a dozen smart chaps in bespoke suits grabbed his arm and wrestled him to the ground.
The biggest one said to me, “Well mate, you decided to cause a crash right in front of a coach full of solicitors. There could be a lot of aggro for you right now.”
But judging by the smell of this ol’ chap, it looks like he’s had one too many rounds at the pub. He has got a drunk in charge coming his way, and we would be obliged to sue him for you.”
And that’s why I’m late, honey.