Peter Shankman maybe?

Thanks to Web 2.0, you can communicate your business’s personality to the world. You can put a face to your logo, so even clients on the other side of the globe can feel a personal connection with you.

No one does this better than Social Media and PR Guru Peter Shankman. He founded a mailing list (called Help a Reporter Out, or HARO) that connects journalists looking for sources with PR pros, making life easier for everyone.

Perhaps the best part of the thrice-daily HARO emails, however, is Peter’s personal tidbit before the “queries”. He frequently posts links to his personal media profiles, letting the HARO crowd know about his adventures traveling around the country.

And if you want your business to be competitive in the next generation of the internet, you had better have a strong presence in these 3 crucial areas, just like Peter: