There is reasoning behind every decision you make when it comes to designing your company’s website. Most of these decisions should be made with a little psychological consideration. One frequently overlooked decision for ecommerce sites is whether or not to display the price of your products and how to do it. Let’s dive into the psychology of pricing to make sure your price tag is in the right place.
A flashy design, lightening-speed page load time, and excellent usability are all great elements of a successful e-commerce site. But there’s something more basic that a website needs to have in order for you to get sales from your e-commerce store:
Trust (n.): Assured reliance on the character, ability, strength, or truth of someone or something.
If your e-commerce site lacks trustworthiness, consumers aren’t even going to stick around long enough to appreciate the other great attributes your site has – they’re going to leave immediately.