It’s 2014, so most companies who come to WebpageFX for Social Media strategies already have some sort of social media presence, whether it is simply a page they claimed and left to deal with later, a few profiles across the web with different names, or a budding social media strategy that got put on hold when an employee left. All of these can cause problems when they are handed off, whether to an internal marketing employee, or my team.
Most of these issues are related to Facebook and customer service is not part of their business model. So, when I say “cause problems”, I mean, in some cases, we have to abandon a Facebook page with hundreds of fans, or activate major damage control because an ex-employee or ex-agency is the sole admin.
Believe me, you don’t want to find yourself in any of these situations, and they can be avoided!