Put Google To Work For Your Nonprofit With Google Ad Grants

Put Google To Work For Your Nonprofit With Google Ad Grants

Are the rumors really true? Google gives $10k a month in free advertising to eligible nonprofits just for asking?

Yes, it’s true. But are there limitations? Yes. How can you get your hands on this money and make the most of it? Read on.

Before we get ahead of ourselves, let’s first back up and explain a few key elements about Google’s generosity.

Ads: Click 'em or Skip 'em - Benefits of PPC

Ads: Click ’em or Skip ’em – Benefits of PPC

“Are pay-per-click ads beneficial?” This may be a question you have asked yourself many times when thinking about starting a PPC campaign.

Pay Per Click (PPC) ads are beneficial for businesses of all sizes. Paid search allows you to pay a fee to have your website be displayed on search result pages when someone types in a specific keyword or phrase to the search engine. You only pay when someone clicks.

You may not even recognize a pay-per-click ad when you see them in the search results. If you are a native to the web, you have certainly seen them. PPC ads can be found across the top of a search result page, as well as along the side.

Benefits of PPC

Here are some top reasons why PPC may be beneficial to your business.

30 Beautiful Landing Pages Optimized for Converting Visitors into Users

1. Code School

Code School

2. Stripe

19. Stripe

3. Gift Rocket

Gift Rocket

4. Instagrille

Instagrille

5. Tiny Letter

Tiny Letter

6. LightCMS

LightCMS

7. Path

5. Path

8. Square

Square

9. Treehouse

Treehouse

10. Shopify

Shopify

11. Mixpanel

Mix Panel

12. Rapportive

Rapportive

13. Rdio

dio

14. Simple

Simple

15. Tips and Trip

Tips and Trip

16. Trello

Trello

17. Clean My Mac

Clean My Mac

18. Yesware

Yesware

19. Wufoo

Wufoo

20. Mailchimp

Mailchimp

21. Daily Mile

Daily Mile

22. Noded

Noded

23. FreshBooks

FreshBooks

24. Visual Website Optimizer

Visual Website Optimizer

25. New Relic

New Relic

26. Odoro

Odoro

27. WePay

WePay

28. Huli Health

Huli Health

29. Mobile Web Book

Mobile Web Book

30. Fitocracy

Fitocracy

Resources on Optimizing Landing Pages

If you’re looking to improve the performance of your landing pages in terms of converting your site visitors into users, check out the articles listed below:

30 Websites That Use Beautiful Large Photo Backgrounds

If you want to see more beautiful sites that use large photos, please check out these two other website design showcases:

1. Leve Hytter

Leve Hytter

2. Piz’ za-za

Piz’ za-za

3. Milwaukee Police News

Milwaukee Police News

4. Worth & Worth

Worth & Worth

5. Karma

Karma

6. Insomnia Coffee Company

Insomnia Coffee Company

7. Public Art Fund

Public Art Fund

8. Brooklyn Soap Company

Brooklyn Soap Company

9. The Old Barber Shop

The Old Barber Shop

10. Beg Bicycles

Beg Bicycles

11. Jansport

Jansport

12. August

August

13. Let’s Travel Somewhere

Let's Travel Somewhere

14. Thirty Dirty Fingers

Thirty Dirty Fingers

15. Starmatic

Starmatic

16. Cap Gun Collective

Cap Gun Collective

17. Helvetitee

Helvetitee

18. Tim Roussilhe

Tim Roussilhe

19. Sweet Basil

Sweet Basil

20. Seesaw Studio

Seesaw Studio

21. APEMAN boards

APEMAN boards

22. I Shot Him

I Shot Him

23. Welikesmall

Welikesmall

24. Muriel Labro

Muriel Labro

25. Magic Leap

Magic Leap

26. wrightfeldhusen

wrightfeldhusen

27. Yoke

Yoke

28. adidasdesignstudios.com

adidasdesignstudios.com

29. Secret Study

Secret Study

30. Sandra Lovisco

Sandra Lovisco

Winners of Joomla Templates from TemplateMonster

The Winners

Without further ado, here’s the list of winners of our recent TemplateMonster giveaway:

On behalf of Design Instruct, I’d like to congratulate our winners! The winners should’ve already received an email from the folks at TemplateMonster containing information about their prize.

About TemplateMonster

TemplateMonster is a U.S.-based company offering a wide choice of Joomla templates, WordPress themes, and other web page designs. There are more than 1,200 Joomla templates in their collection.

Using Automated Rules in Adwords: Better Prioritize Your Time Within Holiday Campaigns

Hanukkah came to a close on Sunday evening and Christmas and Kwanzaa are right around the corner. The malls are packed, shoppers are scrounging around for last minute deals and steals, and marketers are ready to give their holiday messages that final conclusive push.

In the world of online marketing, timing is king as companies follow suit of the most popular online shopping days in Q4 – a period where carefully crafted messages can either make or break the chance at a last minute sale before year’s end. Because the online medium provides companies and advertisers the ability to capture consumers at the heart of the buying process, oftentimes before they’re ready make a final decision, tailoring the message to their needs must be done with clear intention and extreme caution.

If your holiday marketing campaign includes tailoring messages through a PPC management in Google Adwords, allocating enough time to devote to maintaining and optimizing your account throughout the final week before the holiday rush can feel overwhelming and, oftentimes, impossible. Alas, in the spirit of holiday giving, the following tips provide a framework on utilizing an overlooked tool within the Adwords interface that can help you step away from the campaign and devote more time to enjoying the holidays with those you love.

So, What’s Automation?

Automated rules is a feature within the Adwords interface that gives you the ability to make changes to your account automatically, based on settings and campaign performance conditions that you choose. Automated rules can be set within the campaign, ad group, keywords, and ad text levels of your entire campaign, and provide versatility in delegating action upon tasks that are usually done manually by the advertiser. So before you sit back and wonder how in the world you’re going to get up at midnight to set a special promotion ad group to go live, worry no more – automation has got you covered!

bird say what

How to Set Up Automated Rules

Setting up automated rules within the Adwords interface is relatively straightforward and requires no more than 2 minutes of your time. The time you spend now to set up a couple automated rules within your campaign will inevitably save you 1-2 hours a week that you would have spent optimizing your PPC campaigns during the holidays, so it’s worth the investment!

To find the Automation settings in Adwords, click the Automate drop-down menu on the Campaigns, Ad groups, Ads, or Keywords tab.

ppc automation tab

Depending on the campaign level that you’re planning on implementing rules under, the options available for selection in the drop-down will be different:

  • Within the Campaign level, advertisers can make adjustments to the daily budget, campaign status, and receive email updates when an automated rule takes effect.
  • Within the Ad group level, advertisers can make adjustments to the max CPC, ad group status, and receive email updates when a rule takes effect.
  • Within the Ad text level, advertisers can make adjustments to the ad status and receive email updates when a rule takes effect.
  • Within the Keywords level, advertisers can make adjustments to the max CPC bids, raise bids to top of page CPC, raise bids to first page CPC, keyword status, and receive email updates when a rule takes effect.

When thinking about all of the changes you implement to your PPC campaign manually, it doesn’t seem so difficult to put together a comprehensive list of the work that automated rules can do for you.

The Meat and Potatoes of Automation

In order to help you better visualize how automation works, the examples below are good starting blocks to reducing the amount of manual tasks associated with your holiday PPC campaigns.
Schedule Ads for Holiday Specials/Events
Let’s say you plan to schedule ads for special promotions or events on Christmas Eve, arguably one of the largest shopping days of the holiday season, and have them end the day after Christmas. Instead of camping out next to your computer until the clock strikes midnight, how about you set up an automated rule for it and rest easy?

First, create the ads and keep them set to pause. Then set up two automated rules: one for the day the ads are set to go live on Christmas Eve and the other to pause the ads at midnight on December 27th.

To create these rules, go to All online campaigns within your Adwords dashboard, then click the Ads tab. Within the Automate drop-down, select Enable Ads When… and customize your campaign options closely mirroring the screenshot below.

ppc automation for promo

Next, create your second rule, this time following the options under the Pause Ads When… selection, and change the frequency to December 27th at midnight. And then you’re done! Your ads will run between midnight on Christmas Eve through midnight on December 27th.
Pause Campaigns that Spend Certain Budget Partway Through Month
Create a custom automated rule for campaigns to better track your spend throughout the busy periods of the month. For example, if you want to check the status on a campaign that is likely to exhaust its budget relatively quick into the month of December, run an automated rule to check the spend daily at 6 am and pause if it has spent over half the monthly budget, say $200.

To create this rule, go to All online campaigns and select the Campaigns tab. Within the Automate drop-down, select Pause Campaigns When… and tailor your options mirroring the example image below:

ppc automation for budgeting

Because this rule deals primarily with optimizing the campaign budget, it would be a good idea to set up an email alert to inform you if this rule has been triggered. That way, if and when you do receive notification, you can go into your campaign, better allocate your budget spend and re-enable the campaign for the rest of the month.
Pause Low-Performing Ads Based on Metrics
Because you’re advertising for the holiday season, shoppers want to see carefully crafted and attention grabbing ads that will make them want to convert. In turn, shoppers are happy because they can find what they’re looking for, and you’re happy because you made a sale. But not everyone is a literary genius when it comes to writing PPC ads that drive conversion; so if such is the case for you, no worries, there’s a rule for that, too!

If, for example, you’re looking to test out and pause any ads that don’t perform as desired within the holiday season, you can use a daily rule to look for ads with less than a 0.1% CTR and over 2,000 impressions in the last day.

To create this rule, go to All online campaigns in your Adwords account. Click the Ads tab, then select the Automate drop-down menu. Choose the Pause Ads When… option and customize your options to mirror the example below:

ppc automation for optimization

This rule helps better track your keyword/ad group/ad performance by honing in on the ads that aren’t driving significant traffic to your website. When you begin weeding out the low performers, you’re able to understand what phrases, products and calls to action don’t stack up to the needs of your target audience. Plus, it also greatly influences the overall CTR of the campaigns that are performing well.

Next, Try Advanced Automation Techniques

While the examples mentioned above cover very basic, yet important campaign optimization techniques, try researching online for tips setting up more advanced automation rules. Examples:

  • Raise bids for keywords below first page bid to ensure holiday ads are secured in the top positions;
  • Raise bids during high performance hours or days of the week; lower bids during low performance hours or days of the week; i.e., Raise bids by 25% on Christmas Eve to move ads to higher ad positions;
  • Change the max CPC keyword bids to control your average ad position of holiday ads.

The options are virtually endless when it comes to creating rules, so drive right into Automation and explore the many ways in which you can increase the level of control you have over your campaign.

Wrapping it Up

If automation is no longer applicable to your holiday PPC campaigns (either because they’ve run out or you haven’t set any up this year), consider the major takeaways from these tips and begin positioning yourself ahead of the competition for next December. Or better yet, start testing today. Automation certainly is not limited to any specific time of the year, so if you’ve got a major event coming up and want to devote more time to that, use automated rules to take care of the manual labor and spend more time enjoying the event, knowing that your campaigns will be taken care of.

Do you have any other actionable tips for optimizing your PPC campaign this holiday season? I’d love to hear your thoughts in the comments below.

Happy Holidays!