Believe it or not, Snapchat is one of the top social media platforms for ecommerce. The platform has come a long way since its launch in 2012, and it’s still pushing forward. With the launch of Snapchat ads, the platform is enticing businesses around the world — and for a good reason.
Discover why, as well as how to set up Snapchat for your business, in this post!
Instagram is one of the most popular social networking sites with 800 million monthly users. As it grows in popularity, Instagram continues to add new features to engage audiences. Instagram stories are just another feature that add to the social media experience.
If you work in the B2B industry, Instagram is probably not the first platform you think about using to promote your business.
However, B2B companies around the world are increasing brand awareness and engagement with the right mix of Instagram strategies.
Instagram is a powerful place to humanize your brand, nurture relationships with existing clients, and reach an entirely new audience.
Influencer marketing is one of the newest ways to reach leads. These influencers help you expose your brand to people who are and are not familiar with it. One of the best features of influencer marketing is the abundance of available influencer marketing tools.
If your business advertises to customers on social media, you may find that some people engage with your advertisements, but don’t convert. It may feel like these leads are lost for good, but that isn’t true. Social media remarketing can help you reach those leads again and nurture them towards conversion.
Want to evaluate the success of your Instagram marketing and optimize your posts for greater impact?
You can use Instagram analytics to track your progress, identify trends, and evaluate your target audience in more detail.
Using Instagram analytics, you can also gather valuable data about which hashtags are used most often, which photos receive the most interaction, and which times are most popular for posting.
These metrics are all valuable, and they provide insight about what you’re doing well and what you need to change or improve. You can also use the data to compare your success to competitors.
In this post, we’ll discuss the benefits of using both free and paid Instagram analytics tools, which data you should be tracking, and the overall benefit of using Instagram analytics for your marketing strategy. Let’s get started!