As attracting online attention becomes increasingly competitive, new digital marketing strategies are constantly developing. And while it would be futile to attempt to use every new trend, businesses can benefit from staying up-to-date on new strategies and considering how they can play a role in their marketing efforts.

One of the fastest-growing marketing mediums this year is video, and for good reason – it’s effective for reaching and engaging audiences. And while many B2C companies have already started incorporating video into their digital strategies, those in B2B industries have been slower to adopt.

Fortunately, as a B2B company, this means you still have the opportunity to start using videos before your competitors. That’s why in this post, I’ll go over a few key reasons you should consider making video part of your marketing strategy, and a few tips for using YouTube to reach potential clients.

If you’ve used Twitter this week, you’ve likely seen dozens of tweets about the platform’s switch from their 140-character limit to 280. And as with virtually every change Twitter has made since 2006, users have been mostly resistant.

When Twitter first announced this change in September, they explained that it was intended to help users more easily express themselves. They also cited differences between the amount of information that could be conveyed within the character limits in different languages.

For example, tweets in Japanese can convey about double the amount of information within 140 characters as tweets in English. As a result, Japanese-speaking users only hit the character limit 0.4% of the time, while English-speaking users utilize the full 140 characters 9% of the time.

Try to list 400 different hobbies and interests. A few might come to mind immediately, like photography, music, reading, or sports, but it would take some deeper thinking to come up with 400 unique categories.

Now try to list 5,000.

That’s exactly what Pinterest did – using algorithms, of course! – with their new Taste Graph.

Instagram has come a long way from its beginning as a mobile app where users could post one image at a time in 2010. Today, the platform boats advanced functionality, over 500 million users, and 15 million business profiles.

One of the biggest advances for marketers was the introduction of free business profiles. If your business has a regular Instagram account, you can easily switch to a business account. Click the gear icon in your profile and select “Switch to Business Profile.” Instagram will then walk you through the necessary steps to create your business account.

With warmer weather quickly approaching, summer vacation planning is in full swing.

Where do travelers turn to research and book their destinations—blogs, Instagram, Facebook? Do they use their smartphones to book on the go?

In this post, we’ll take a look at how social media and mobile technology impact travel and how travel brands can use social media to reach more customers.

Dust off your passport, and let’s get started!

Snapchat has officially overtaken Twitter in daily usage with 150 million people logging into the platform each day. It also has a relatively young user base, and 71% of Snapchat users in the U.S. are between the ages of 18 and 34.

This means your grandma probably isn’t going to view your Snapchat story. But for companies whose target audience falls within this age range, Snapchat is quickly becoming a key component of their digital marketing strategies.

In this post, we’ll take a look at some takeaways from 7 creative Snapchat campaigns that you can use to enhance up your digital strategy.

Let’s get started!