9 Niche Marketing Examples

Unlike some marketing strategies that target a broad range of potential customers, niche marketing focuses on a specific segment of consumers that are most likely to connect with your business.

Niche marketing is especially useful for smaller companies with limited budgets.

In this post, we’ll take a look at nine examples of niche companies and the creative marketing strategies they use to reach customers.

Let’s get started!

Top 10 B2B Digital Marketing Trends in 2017

2017 is full of new B2B marketing trends.

This year, it’s all about embracing tech and eliminating barriers. That tech includes everything from video marketing to virtual reality experimentation. The barriers could be the ones between content and social media; content and email; or just about anything else that includes cross-platform promotion.

So what are the biggest changes coming our way in 2017?

We’ve noticed 10 changes that we think will have a dramatic impact throughout the year. There are more — but these 10 will have the biggest impact.

Turning Abandoned Carts into Sales: Getting Started with Email Remarketing

If you’ve shopped at an online retailer recently and added an item to your shopping cart but then not completed your purchase, you’re likely to have started seeing ads for that retailer all over the web for the next few days. The reason is a marketing technique called remarketing.

What is remarketing?

Remarketing is an advertising technique wherein online advertisers target customers who have completed some portion (but not all) of the buying process, with additional targeted advertising designed to “get them over the hump” and complete a purchase.

What to Expect from AdWords in 2017

AdWords is one of the most popular advertising platforms available today. Run by Google, it allows business to advertise in search results pages for specific keywords and phrases.

Though the basics of AdWords will stay the same through the new year, Google has some notable changes planned for 2017.

On this page, we’ll talk about the most important, but first, we’ll go over the basics of Google AdWords and what will stay the same.

How to Spruce Up Your Online Holiday Marketing

For many online retailers, November and December account for more than 20% of total annual revenue. And this year, online holiday spending is expected to surpass $100 billion for the first time.

If you’re looking to adjust your holiday marketing to reach more customers and earn more revenue, you’ve come to the right place. In this post, we’ll take a look at some tips to adapt your marketing strategy for the holidays.

Pour yourself some eggnog and turn up the festive tunes. ‘Tis the season to spruce up your holiday marketing strategy!