2017 is full of new B2B marketing trends.
This year, it’s all about embracing tech and eliminating barriers. That tech includes everything from video marketing to virtual reality experimentation. The barriers could be the ones between content and social media; content and email; or just about anything else that includes cross-platform promotion.
So what are the biggest changes coming our way in 2017?
We’ve noticed 10 changes that we think will have a dramatic impact throughout the year. There are more — but these 10 will have the biggest impact.
If you’ve shopped at an online retailer recently and added an item to your shopping cart but then not completed your purchase, you’re likely to have started seeing ads for that retailer all over the web for the next few days. The reason is a marketing technique called remarketing.
What is remarketing?
Remarketing is an advertising technique wherein online advertisers target customers who have completed some portion (but not all) of the buying process, with additional targeted advertising designed to “get them over the hump” and complete a purchase.
Search engine optimization is the best marketing strategy for earning long-term revenue.
We cover that in our last video of our SEO Basics video blog series!
Video: SEO and Long Term Revenue
AdWords is one of the most popular advertising platforms available today. Run by Google, it allows business to advertise in search results pages for specific keywords and phrases.
Though the basics of AdWords will stay the same through the new year, Google has some notable changes planned for 2017.
On this page, we’ll talk about the most important, but first, we’ll go over the basics of Google AdWords and what will stay the same.
For many online retailers, November and December account for more than 20% of total annual revenue. And this year, online holiday spending is expected to surpass $100 billion for the first time.
If you’re looking to adjust your holiday marketing to reach more customers and earn more revenue, you’ve come to the right place. In this post, we’ll take a look at some tips to adapt your marketing strategy for the holidays.
Pour yourself some eggnog and turn up the festive tunes. ‘Tis the season to spruce up your holiday marketing strategy!
Google Autocomplete is one of the most advanced predictors of search engine input in the world.
Autocomplete (sometimes called Autosuggest) is the Google function that shows the most commonly searched phrases based on your initial input in the Google search bar.
It looks like this:
This mainly shows Google users the most popular searches for certain terms.
So in the example above, Google’s telling us that when people start typing “search engine,” they mostly follow it with “search engines,” “search engine optimization,” and “search engine land” — in that order.
That gave us at WebpageFX the idea to look into something we’ve always wanted to know — what do people want to know about each state in the US?
With Google Autocomplete at the ready, we got to work.
Keep in mind: Google’s search results and Autocomplete changes with the tides, so some of these may no longer be accurate by the time you read this.