History of Black Friday and Cyber Monday Spending

Thanksgiving weekend is the most wonderful time of the year for shoppers looking to save on holiday gifts and household goods.

It’s also a crucial time for the economy, and the National Retail Federation (NRF) estimates that 30% of annual retail sales occur between Black Friday and Christmas.

In this post, we’ll take a look at the history of Black Friday and Cyber Monday spending and how shopping trends have changed over the years.

Grab your leftover pumpkin pie (don’t forget the whipped cream), and let’s get started!

7 Ways to Reach More Customers on Small Business Saturday

Small Business Saturday rolls around in the midst of the holiday season every year to celebrate small local businesses everywhere.

On the fourth Saturday in November, Americans are encouraged to shop small and buy local, even if they could find what they need somewhere else.

If you’re a small business owner, this is your day to reach more customers than almost any other time of year. Let’s take a look at how Small Business Saturday got its start and how you can use it to your advantage.

Google Advanced Search Operators Cheat Sheet [Infographic]

If you’ve ever needed an answer to a question, chances are you’ve been one of the 2 trillion searches that Google sees annually.

But have you ever wondered if there’s an easier way to find the answers to your questions?

Google Advanced Search is the perfect option, but not all Google users are aware of its many functions.

By typing a specific function before a search term in Google, you can quickly and easily find a simple answer to your question without sifting through irrelevant search results.

Here’s a list of the functions that exist in Google Advanced Search.

How to Prepare for Google’s Mobile-First Index

Google recently made a big announcement: They’re switching to a “mobile-first” index.

This move is very important for a number of reasons, but primarily because it reiterates Google’s push towards mobile as the new standard going forward.

Let’s take a look at how this change might affect your web presence, and what you should focus on to keep up with Google.