4 Remarketing Best Practices

Remarketing – sometimes called retargeting – is one of the most powerful digital marketing techniques available today. A proper remarketing campaign can net you incredible ROI and boost your brand visibility – but a poorly implemented one will do nothing but burn money and annoy potential customers.

Keep reading to take a look at how remarketing works and what you can do to make sure your remarketing campaign is designed to produce the best possible results.

26 Noteworthy Email Marketing Statistics

Email marketing is one of the best ways to market your business online.

Whether you’re a retail store, a heavy equipment company, or a healthcare center, email marketing allows you to stay connected with your customers.

Not convinced? These 26 statistics show the value of email marketing, and why it should be a part of your online marketing strategy.

How to Create a Referral Program

Any successful business owner understands the importance of maintaining a steady stream of new customers. This makes referrals extremely valuable – in fact, studies show that referral customers come at lower costs and have a 16% higher life-time value than non-referral customers.

Customer referrals drive profits at low prices, and referral customers also have a higher retention rate and brand loyalty.

So how can you encourage your current customers to recommend your company to other members of your target audience?

In this post, we’ll take a look at a few effective referral campaigns, as well as some tips you can use to create your own referral program today!

SEO FAQ: What Is a Meta Description?

Meta descriptions are part of the foundation of successful SEO.

But if you don’t know what they are, you can’t use them!

Your meta description is the first snippet of text a viewer reads in the search results. It’s also a short summary of the content you have on your site. But, you only have a small number of characters to convey the message you want to send. So how do you know which content to include and what will catch viewers’ attention?

Watch the video below to learn more about what a meta description is and how you can use them for successful SEO!

Video: What Is a Meta Description?

 

Rebecca Stickler defines meta descriptions and talks about why they’re so important to Internet marketing.