Demand generation has become one of the biggest buzzwords in marketing lately.
But what does it mean? Have people actually done it? And does it work?
We’ll answer all of that below.
Conducting surveys can help your company gauge customer satisfaction, gather feedback, and even measure employee satisfaction.
This used to be a tedious process, but online tools make it easy to create and send surveys within minutes. However, now that there’s a seemingly endless number of survey platforms that each claim to be the best, choosing the right survey provider for your needs can be more challenging than actually creating the surveys.
That’s why in this post, we’ve rounded up 11 of the best free online survey tools and summarized the features they offer.
You’ve probably heard the term “black hat SEO” before. But what does it mean?
Join Brooke Cooper — Internet marketing specialist at WebpageFX — as she discusses black hat SEO, what it means, and what it entails.
She’ll even give you hints on how you can determine if you’re working with a black hat agency!
Video: What Is Black Hat SEO?
This is a very reasonable question, and one you should always ask when dealing with a new advertising channel or platform – “how much will it cost me?”
Unfortunately, there’s no simple answer when it comes to Google AdWords. But, the fact that there’s no one-size-fits-all answer is actually one of the biggest benefits of AdWords overall. You can think of AdWords as a truly customizable ad platform: You have extreme control over how much you spend and when you spend it, and you can increase or reduce your ad spend in real time as you see fit.
Let’s take a closer look at how AdWords works, and why it’s a fantastic advertising option for most businesses.
In today’s market, it’s no longer as effective to only use one advertising strategy to promote your business. In fact, with marketing, the more channels, the better.
More marketers are taking advantage of multi-channel marketing, which allows them to advertise their business using many different methods like social media, email, and paid ads simultaneously.
So how can your business benefit from multi-channel marketing?
Unlike some marketing strategies that target a broad range of potential customers, niche marketing focuses on a specific segment of consumers that are most likely to connect with your business.
Niche marketing is especially useful for smaller companies with limited budgets.
In this post, we’ll take a look at nine examples of niche companies and the creative marketing strategies they use to reach customers.
Let’s get started!