What Is Black Hat SEO?

You’ve probably heard the term “black hat SEO” before. But what does it mean?

Join Brooke Cooper — Internet marketing specialist at WebpageFX — as she discusses black hat SEO, what it means, and what it entails.

She’ll even give you hints on how you can determine if you’re working with a black hat agency!

Video: What Is Black Hat SEO?




 

How Much Does It Cost To Advertise With Google AdWords?

This is a very reasonable question, and one you should always ask when dealing with a new advertising channel or platform – “how much will it cost me?”

Unfortunately, there’s no simple answer when it comes to Google AdWords. But, the fact that there’s no one-size-fits-all answer is actually one of the biggest benefits of AdWords overall. You can think of AdWords as a truly customizable ad platform: You have extreme control over how much you spend and when you spend it, and you can increase or reduce your ad spend in real time as you see fit.

Let’s take a closer look at how AdWords works, and why it’s a fantastic advertising option for most businesses.

What is Multi-Channel Marketing – and How Can You Do it?

In today’s market, it’s no longer as effective to only use one advertising strategy to promote your business. In fact, with marketing, the more channels, the better.

More marketers are taking advantage of multi-channel marketing, which allows them to advertise their business using many different methods like social media, email, and paid ads simultaneously.

So how can your business benefit from multi-channel marketing?

9 Niche Marketing Examples

Unlike some marketing strategies that target a broad range of potential customers, niche marketing focuses on a specific segment of consumers that are most likely to connect with your business.

Niche marketing is especially useful for smaller companies with limited budgets.

In this post, we’ll take a look at nine examples of niche companies and the creative marketing strategies they use to reach customers.

Let’s get started!

Top 10 B2B Digital Marketing Trends in 2017

2017 is full of new B2B marketing trends.

This year, it’s all about embracing tech and eliminating barriers. That tech includes everything from video marketing to virtual reality experimentation. The barriers could be the ones between content and social media; content and email; or just about anything else that includes cross-platform promotion.

So what are the biggest changes coming our way in 2017?

We’ve noticed 10 changes that we think will have a dramatic impact throughout the year. There are more — but these 10 will have the biggest impact.

Turning Abandoned Carts into Sales: Getting Started with Email Remarketing

If you’ve shopped at an online retailer recently and added an item to your shopping cart but then not completed your purchase, you’re likely to have started seeing ads for that retailer all over the web for the next few days. The reason is a marketing technique called remarketing.

What is remarketing?

Remarketing is an advertising technique wherein online advertisers target customers who have completed some portion (but not all) of the buying process, with additional targeted advertising designed to “get them over the hump” and complete a purchase.