15 Marketing Podcasts You Should Be Listening To

Any marketer can tell you that it’s extremely difficult to stay up-to-date on all of the trends, changes, and news in the marketing industry. But one of the best ways to keep up with continued education and learning is to make a habit of listening to podcasts.

Podcasts are a great way to keep you and your business on the forefront of your industry and even your specific business niche. The tips and tricks you learn can help you stay one step ahead of your competitors, and they’re a great way to utilize your down time, like while you’re getting ready in the morning or during your daily drive to the office. You can also listen to podcasts on your smartphone with apps or listen to them directly from the podcast’s main site.

Given the amount of marketing podcasts available, though, it can be overwhelming to get started – which is why we’ve compiled a list of the best marketing podcasts today. Check out our list of the 15 best marketing podcasts to hear advice and stories from industry experts and other experienced marketers!

Try to list 400 different hobbies and interests. A few might come to mind immediately, like photography, music, reading, or sports, but it would take some deeper thinking to come up with 400 unique categories.

Now try to list 5,000.

That’s exactly what Pinterest did – using algorithms, of course! – with their new Taste Graph.

8 Google Search Statistics that Prove Why You Need SEO

In 2006, the verb “Google” became an official part of the English language. This was only a slight indication of how mainstream Google would become, and today, it’s the most used search engine across the globe.

Millions of people search for things on Google every day on their smartphones, computers, and other devices. This creates many opportunities for businesses to reach potential customers and clients with search engine optimization, or SEO.

Not convinced? These 8 statistics show how important Google is to modern consumers, and why SEO is essential to the success of your business online.

If you’re looking for an SEO company to do the job for you, read up on why WebpageFX is the best SEO company for the job!

Instagram has come a long way from its beginning as a mobile app where users could post one image at a time in 2010. Today, the platform boats advanced functionality, over 500 million users, and 15 million business profiles.

One of the biggest advances for marketers was the introduction of free business profiles. If your business has a regular Instagram account, you can easily switch to a business account. Click the gear icon in your profile and select “Switch to Business Profile.” Instagram will then walk you through the necessary steps to create your business account.

How Web Design Impacts Content Marketing

The design a company chooses impacts how a potential consumer perceives them. From color choice to style, different elements add up to create a first impression.

This means that bad design – or lack of design – can have potential customers closing the browser and seeking other businesses. As a result, your company’s design can affect several components of your digital marketing strategy, and this is especailly true of content marketing.

Get the “Google Guarantee” for Your Home Service Ads

Recently, Google discovered that locksmiths and plumbers in the San Francisco area were abusing home service ads. As a result, Google announced a new verification process that shows whether a company is “Google guaranteed” or not.

This process will allow businesses to stand out and showcase their credibility in comparison to competitors who aren’t verified. Below you can view what users will see in the search results.