Try to list 400 different hobbies and interests. A few might come to mind immediately, like photography, music, reading, or sports, but it would take some deeper thinking to come up with 400 unique categories.

Now try to list 5,000.

That’s exactly what Pinterest did – using algorithms, of course! – with their new Taste Graph.

8 Google Search Statistics that Prove Why You Need SEO

In 2006, the verb “Google” became an official part of the English language. This was only a slight indication of how mainstream Google would become, and today, it’s the most used search engine across the globe.

Millions of people search for things on Google every day on their smartphones, computers, and other devices. This creates many opportunities for businesses to reach potential customers and clients with search engine optimization, or SEO.

Not convinced? These 8 statistics show how important Google is to modern consumers, and why SEO is essential to the success of your business online.

Instagram has come a long way from its beginning as a mobile app where users could post one image at a time in 2010. Today, the platform boats advanced functionality, over 500 million users, and 15 million business profiles.

One of the biggest advances for marketers was the introduction of free business profiles. If your business has a regular Instagram account, you can easily switch to a business account. Click the gear icon in your profile and select “Switch to Business Profile.” Instagram will then walk you through the necessary steps to create your business account.

How Web Design Impacts Content Marketing

The design a company chooses impacts how a potential consumer perceives them. From color choice to style, different elements add up to create a first impression.

This means that bad design – or lack of design – can have potential customers closing the browser and seeking other businesses. As a result, your company’s design can affect several components of your digital marketing strategy, and this is especailly true of content marketing.

Get the “Google Guarantee” for Your Home Service Ads

Recently, Google discovered that locksmiths and plumbers in the San Francisco area were abusing home service ads. As a result, Google announced a new verification process that shows whether a company is “Google guaranteed” or not.

This process will allow businesses to stand out and showcase their credibility in comparison to competitors who aren’t verified. Below you can view what users will see in the search results.

How to Choose a Navigation Setup

Do you want users to spend time on your site and stick around long enough to convert? If so, it’s essential that your content is easy to navigate. If finding information is difficult, users will likely become frustrated and leave, in search of a site that provides a better user experience.

A website that is easy to navigate will lead to longer visits and increased conversions. And given that your website’s ultimate goal is to generate sales and leads for your business, this is essential.

There are a few different ways to setup your site’s navigation, and two of the most popular are top and side. The one that’s best for your site depends on your content, so in this post, we’ll take a look at a few different navigation options and why they may or may not work for your business.