What Is Voice Search?

Each second, Google processes over 40,000 search queries, and that number steadily grows each year. While our need for instant answers has not changed, what has changed is the way we search for those answers, and how Google presents the answers.

As internet searches have progressed from primarily desktop-driven to mobile-driven, the most notable change is how people are searching using voice assistant devices. Whether it’s Apple’s Siri, Google’s Home, or Amazon’s Echo device, people are going hands-free for their searches.

As voice search grows, here’s what you should know about optimizing your website so you can still reach your valued customers.

Why Video Matters to Marketing

The concept of video marketing is growing – there are even agencies out there that specialize in video marketing, simply because of the uptick in its popularity.

There are many ways that video affects marketers – whether it be increased conversions, increased web traffic, or increased engagement on social media platforms. You may notice that the only effects video produces are great ones.

So with that, check out more specifics on why video matters to marketers in our latest infographic!

To learn more about the stats and information used in this infographic, keep scrolling!

If you work in the B2B industry, Instagram is probably not the first platform you think about using to promote your business.

However, B2B companies around the world are increasing brand awareness and engagement with the right mix of Instagram strategies.

Instagram is a powerful place to humanize your brand, nurture relationships with existing clients, and reach an entirely new audience.

7 Tips for Creating Loyal, Happy Customers

According to Bill Price, former Global VP of Customer Service at Amazon, “Smart companies have realized that customer loyalty is the most powerful sales and marketing tool that they have.”

Wondering how you can create more loyal customers? You came to the right place.

In this post, we’ll look at why customer loyalty is so important, as well as seven tips to help you foster customer loyalty.

Let’s get to it!