Whether you’re a small business with just a few employees, a mid-sized company, or an enterprise corporation, it’s likely that you’re focused on one main goal: Generating leads.
Lead generation helps your business grow, because it gives you a larger pool of potential clients that can increase your overall revenue. Without a steady flow of new leads, your business can hit a plateau.
You most likely know that digital marketing is one of the best ways to earn new leads for your business, and today, one of the most effective platforms for reaching this goal is LinkedIn. As the only social media platform that caters directly to business professionals, it can be an effective lead generation tool.
On this page, we’ll talk about how you can leverage LinkedIn to generate more leads for your business.
User experience, also known as UX, is made up of many moving parts that allow it to positively impact how users feel when they visit your website.
Without a positive user experience, your marketing tactics can be affected, so it’s important to understand what exactly makes for a great UX design.
In this post, we’ll look at the various elements that great UX includes and how UX impacts your marketing goals and strategies.
Content marketing continues to grow as one of the best ways to increase traffic and sales. An increasing number of brands are relying on original content to catch their audience’s attention, rather than running traditional ad campaigns.
Video content is one of the most popular forms of content marketing. In fact, YouTube is currently the second largest search engine with six billion hours of video viewed every month and 300 hours of video uploaded every minute.
Content marketing has become increasingly essential for any company to thrive online.
No one likes being talked at, and content marketing is the best way to talk to your target audience. With the right strategy, your visitors will feel less like they’re hearing a sales pitch and more like they’re being given something worthwhile.
Getting your audience’s attention through content marketing builds relationships, which makes visitors more likely to come back and convert. And you can make your strategy even more effective by integrating it into your email marketing campaigns.
If you run PPC campaigns with AdWords, you know that Quality Score plays an important role in how much you pay for clicks and your ability to reach new leads.
But up until recently, viewing and analyzing the factors that played into your quality score was a cumbersome task.
Fortunately, Google announced in May that they were adding more quality score insights columns to AdWords and making it much easier for marketers to monitor and improve their campaigns.
Web design is one of the most important parts of any Internet marketing strategy.
It has a huge impact on the digital customer experience in several different ways. Your site’s aesthetics, usability, any other crucial factors are essential to your company’s long-term online success.
But how dramatically does it actually impact your bottom line?
In this post, we’ll take a look at five major aspect of web design and how you can improve all of them.