Help vs. Hype: 2 Extensive Marketing Case Studies

In 2006, Brian Halligan and Dharmesh Shah founded HubSpot. They dedicated their company to inbound marketing and flooded their audience with helpful, high-quality information that taught them everything they needed to know to become clients.

On September 17, 2013, video game developer Rockstar Games released Grand Theft Auto V. The game cost $250 million to make and earned $1 billion within three days of its release thanks to a hype-centric combination of traditional marketing, viral marketing, and paid negative press.

Clearly, both HubSpot and Rockstar Games are exceptionally successful in their industries. But they take opposite approaches to marketing their products.

But which one is the “right” way to market? Should your company be helpful like HubSpot or hype-tastic like Rockstar?

We won’t straight-up tell you what you should choose because there’s no “right” answer — it depends on your business and goals.

But we can take an in-depth look at both of these examples so you can choose for yourself.

For most businesses, Facebook is the primary social media driver of referral traffic, conversions and sales. Therefore, it’s no surprise that Facebook is continuously testing new ways to help enhance the customer experience on Facebook. This includes adding new features to their Messenger app.

Back in April, Messenger launched scannable codes, which help customers to find your business that much easier. The app also allows users to send payments, order an Uber, and make voice and video calls.

Plus, enhanced Messenger features, such as bots, streamlines communication between businesses and customers. And now, Facebook has started to beta test Secret Conversations.

This end-to-end encrypted message service is the latest enhancement aimed to not only help businesses conduct more business online (more on that later), but also provide more features to its one billion active users. With messaging apps such as WhatsApp already providing its customer base with a similar option, it was only a matter of time before Facebook did too.

So what does that mean for marketers? That’s the question we’ll answer in this post.

A Guide to Technology Stacks (Infographic)

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This infographic was first published on The Software Guild. It has been republished here with permission from its creators.

A technology stack or tech stack for short refers to a set of technologies, software, and tools that are used in the development and deployment of sites, apps, and other digital products.

9 Tips for Hosting a Successful Webinar

You’re running around the office in a panic because your webinar starts in an hour and your host is down. Does this sound familiar?

Hosting a webinar can be a stressful experience, but there are several things you can do to set yourself up for success.

In this post, we’ll take a look at 9 tips to ensure that your next webinar goes off without a hitch.

The Ultimate Work Dress Code Cheat Sheet [Infographic]

Dress codes are complicated. They all sound similar, and there’s a lot of disagreement as to what a dress code implies across the board.

So how can someone hope to get and hold a job when they’re not even clear on what they should wear?

That’s why we made this infographic. WebpageFX hires a lot of fresh college graduates who majored in almost everything you can imagine. So not everyone is on the same page when someone says “business casual” or “semi-formal.”

If you find yourself in a similar situation — or if you just want some fashion guidelines — learn what to wear for your work’s dress code below.

iPhones Dominate Smartphone Market Share for Internet Usage

Apple announced earlier this year that it has officially reached the 1 billion active devices milestone, setting it apart from many of its competitors. However, according to recent reports, the iPhone only occupied about 15.3% of 2016’s first quarter new smartphone market share compared to Samsung’s 24.5%. In fact, the iPhone has been behind Samsung for quite a while now when it comes to selling smartphones worldwide.

But this still doesn’t reflect iPhone owners’ web usage year after year in the United States. According to our own research below, we found that roughly 47% of all mobile web users in the United States are iPhone users.