How to Prepare for Google’s Mobile-First Index

Google recently made a big announcement: They’re switching to a “mobile-first” index.

This move is very important for a number of reasons, but primarily because it reiterates Google’s push towards mobile as the new standard going forward.

Let’s take a look at how this change might affect your web presence, and what you should focus on to keep up with Google.

Snapchat has officially overtaken Twitter in daily usage with 150 million people logging into the platform each day. It also has a relatively young user base, and 71% of Snapchat users in the U.S. are between the ages of 18 and 34.

This means your grandma probably isn’t going to view your Snapchat story. But for companies whose target audience falls within this age range, Snapchat is quickly becoming a key component of their digital marketing strategies.

In this post, we’ll take a look at some takeaways from 7 creative Snapchat campaigns that you can use to enhance up your digital strategy.

Let’s get started!

Data: 5 Years of Black Friday & Cyber Monday Sales

November 25th and 28th are the hottest shopping days of the year this year.

For retailers especially, Black Friday and Cyber Monday mean a huge boost in revenue to finish out the year.

Last year, consumers spent more than ever on both major shopping days, and online spending during Thanksgiving crossed the $1 billion threshold for the first time.

In fact, online spending is accelerating for Thanksgiving, Black Friday, and Cyber Monday at the same time. But offline spending is a different story.

Let’s take a look at how people have spent their money on these major shopping days and how they might spend in 2016.

4 Reasons Why Ad Blockers Aren’t Problems for Marketing

Ad blockers are more popular than ever.

Nearly 200 million users had some kind of ad blocking software installed in June 2015, and that number will probably grow by double digits in 2017.

graph-ad-blocker-usage

For Internet users who are sick of ads, this is great. They don’t have to look at intrusive popups or sit through unskippable commercials before their favorite YouTube videos.

For businesses, this sounds like a problem. If people don’t see your ads, how can you get new customers?

But in reality, the issue of ad blockers is far more complex than that.

Surprisingly, it’s also far less catastrophic.

They key is to stop looking at ad blockers as a challenge and start looking at them as opportunities.

Let’s talk about why.