Last year, social networks earned $8.3 billion from advertising, and there are currently 2.3 billion active social media users in the world.
Clearly, social media is a profitable marketing channel. But how can you effectively segment and market to various groups on social media?
In this post, we’ll take a look at some interesting stats that will help you span the decades to reach each generation of social media users.
If you want to succeed with SEO, you need a blog on your website.
But why is a blog so important?
In this video of our SEO Basics series, we’ll answer that question and more!
Video: Why Your Business Needs a Blog
Adding new pages can bring new traffic and visitors to your site, and they’re most effective at accomplishing this goal when they rank well in search results.
In order for your content to show up in search results, though, it needs to be indexed. This means it’s in your best interest to do everything you can to get new pages indexed as quickly as possible.
Content plays an integral role in the success of your website online.
But why is it so important to SEO?
We answer that question in our latest episode of our SEO Basics video series!
Video: Why Content Matters
Creating fresh content on a regular basis is no small feat, but your fans can make your job a lot easier.
User generated content (UGC) campaigns allow you to tap into the power of your fan base to curate authentic content.
In this post, we’ll take a look at why UGC is so valuable, as well as the 14 best user generated content campaigns that might just inspire you to incorporate your customers into your marketing strategy.
As you read this post, you may be listening to your favorite Spotify playlist through your trusty noise-cancelling headphones. Heck, I currently have Adele playing in the background as I write.
But does listening to music at work help your performance? Or does it slow you down?
In this post, we’ll take a look at the impact of music on workplace productivity and offer some tips for what kinds of tunes you should play to get in the zone and power through your to-do list.