How to Increase Time On Page and Reduce Bounce Rate

Two of the best metrics for determining how effective your site is at providing the information your visitors want are time on page and bounce rate.

It stands to reason that longer user sessions and fewer bounces mean you’re doing something right with your content.

Unfortunately, it can be very difficult to diagnose the cause of short user sessions and high bounce rates.

Let’s dig into exactly what time on page and bounce rate represent, along with what you can do to improve both metrics for your website.

5 Headline Practices for Clicks, Shares, and Links

In marketing, headlines are huge.

You could write a book that turns your industry upside down and completely revamps the way a business operates. But if it doesn’t have a good title, nobody’s going to read it. The same is true for blog posts and online content.

It may sound easy to write a good headline, but considering what you have to say and the time you have to say it, it could be the hardest part of finishing a blog.

So below, we worked out five awesome practices you can incorporate into your headlines.

6 Ecommerce Analytics Tools for Digital Marketers

Running an ecommerce store is very different from managing a physical retail store, and both have their own unique challenges. They also each have distinct advantages – and for ecommerce stores, the biggest one is analytics data.

When you operate online, you have the ability to track each of your customers and understand how they find your store, which pages they visit, and what convinces them to make a purchase.

Unlike in-store retailers, you never have to guess how a visitor found your site, making it easier than ever to see which of your marketing strategies work and which don’t.

All you need to get started is the right set of tools. There are hundreds (if not thousands) of options online to monitor and analyze your site. This means that no matter your needs, there’s a tool to meet them – you just have to find it.