12 Holiday Email Marketing Tips

It’s almost that time of year! All the hustle and bustle of the holiday season will soon be upon us, and marketers everywhere are already starting to think about holiday marketing campaigns.

One of the biggest components of this for most businesses is email – but how do you create emails that stand out in your subscribers’ inboxes among the many other holiday emails they’re receiving?

It’s certainly a challenge – which is why I’ve put together a list of 12 holiday email marketing tips you can use to make the most of the biggest spending season of the year:

15 Marketing Podcasts You Should Be Listening To

Any marketer can tell you that it’s extremely difficult to stay up-to-date on all of the trends, changes, and news in the marketing industry. But one of the best ways to keep up with continued education and learning is to make a habit of listening to podcasts.

Podcasts are a great way to keep you and your business on the forefront of your industry and even your specific business niche. The tips and tricks you learn can help you stay one step ahead of your competitors, and they’re a great way to utilize your down time, like while you’re getting ready in the morning or during your daily drive to the office. You can also listen to podcasts on your smartphone with apps or listen to them directly from the podcast’s main site.

Given the amount of marketing podcasts available, though, it can be overwhelming to get started – which is why we’ve compiled a list of the best marketing podcasts today. Check out our list of the 15 best marketing podcasts to hear advice and stories from industry experts and other experienced marketers!

Get the “Google Guarantee” for Your Home Service Ads

Recently, Google discovered that locksmiths and plumbers in the San Francisco area were abusing home service ads. As a result, Google announced a new verification process that shows whether a company is “Google guaranteed” or not.

This process will allow businesses to stand out and showcase their credibility in comparison to competitors who aren’t verified. Below you can view what users will see in the search results.

7 Digital Marketing Strategies for Franchises

Over the past few years, the franchise industry in the U.S. has seen significant growth.

As franchising continues to grow, so does competition among franchise chains.

So how can you make your franchise stand out? The answer is digital marketing.

Digital marketing can help you creatively promote your franchise online to reach more customers and earn more revenue.

Let’s take a look at 7 digital marketing strategies your franchise can start using today!

9 Design Tips For Email Marketing

Email marketing allows you to reach your target audience right in their inboxes. And it can earn your business an incredible ROI— up to $44 for every $1 you spend!

But creating a campaign can be frustrating if you’re worried that a lack of design skills is preventing you from getting the results you want.

Fortunately, you don’t have to be a designer to create killer emails. Most email marketing platforms, like MyEmailFX, allow you to choose from an array of pre-designed email templates.

However, you’re probably still going to need to select some design elements like your colors, fonts, and images.

In this post, we’ll cover nine tips to help you create emails that look great and earn your business more revenue online.

6 Steps to Earning Leads with LinkedIn

Whether you’re a small business with just a few employees, a mid-sized company, or an enterprise corporation, it’s likely that you’re focused on one main goal: Generating leads.

Lead generation helps your business grow, because it gives you a larger pool of potential clients that can increase your overall revenue. Without a steady flow of new leads, your business can hit a plateau.

You most likely know that digital marketing is one of the best ways to earn new leads for your business, and today, one of the most effective platforms for reaching this goal is LinkedIn. As the only social media platform that caters directly to business professionals, it can be an effective lead generation tool.

On this page, we’ll talk about how you can leverage LinkedIn to generate more leads for your business.