History of Google Acquisitions [Infographic]

History of Google Acquisitions [Infographic]

While Google was founded in 1996, much of their insane growth didn’t start until the 2000s. A key part of Google’s strategy beginning in 2001 have been acquisitions. Google has acquired over 100 companies since acquiring Deja in 2001. The search and advertising giant has spent over $22 billion on acquisitions.

This infographic takes a deep look at the history of Google acquisitions, including looking at some of the biggest successes and biggest flops.

Embed Google Acquisitions Infographic

Google Acquisitions Infographic

Many of Google’s biggest product lines and innovations have come via acquisitions. Blogger, Google+ and Android are just three examples of products that were heavily developed through mergers and acquisitions. Google looks for companies that are a strategic fit for what Google is working on both now and in the future. They also look at personalities of the founders and entrepreneurs with passion.

Despite their rigid selection process, Google acquisitions aren’t always successful. Around 2/3 have achieved success post-acquisition. Dave Sobota, Director of Corporate Development, isn’t concerned though. “If some haven’t been failures, then we aren’t taking enough risks,” he said.

Among the biggest flops in Google’s acquisition history is Dodgeball, which was acquired in 2005 by Google. The founders of Dodgeball ended up leaving Google after the company didn’t support their product the way they had hoped. They ended up starting a new location-based app called Foursquare.

Google has also been under fire for some more recent acquisitions. Their $1 billion purchase of Waze is under anti-trust review. Their much ballyhooed purchase of Zagat may have already gone by the wayside.

Trends show that Google will continue to be one of the biggest players in tech acquisitions for years to come.

  • Chrissy

    How much more will they spend in the future? Google keeps buying up any company that either poses a threat or can slightly improve their products. No wonder they keep growing so much.

  • Jolene

    That’s so true. It’s almost like a Google Empire!

  • Markus

    Wow!! This graphic is done really well! Will be sharing it on multiple sites!

  • Patrick Mingle

    It’s strange to think about how much a company can spend on other companies. I do miss Dodgeball though, but glad to see Dennis is doing well for himself.

  • shmed

    Google did not make 50 Billion in profits in 2012. They made 50 billion in REVENUE if you include Motorola + Google.

    In term of profit, Motorola + Google made 10.7 billion.

    source : http://www.sec.gov/Archives/edgar/data/1288776/000119312513028362/d452134d10k.htm#toc1452134_12

  • Trevin Shirey

    Hi shmed!

    Thanks for the heads up! We’ve updated the infographic to clarify that the $50 billion was revenue, not profit.

    Appreciate the feedback and thanks for checking out the infographic!


  • shmed

    Haha no problem. Great infographics. If you want to be 100% accurate you would still have to modify the line that says “1.3% of Google profits went into acquisitions” to “1.3% of Google revenue went into acquisitions”. Anyway great work and nice design.

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  • LTMP

    The graphic still says that Google made $50 Billion. As shamed, this was revenue, not earnings.

    Very interesting and engaging graphic, despite the error.