If you think it’s tough getting people in your company to agree, you should see the design process at a web design company.
Everyone is an expert in their field and wants to set up the design a different way.
All those personalities clash (and mesh) spectacularly.
Imagine this meeting…
Frank Lloyd Wright:
That was Donald Trump and he wants a website. He says that we can make it however we want but if it sucks, he’ll buy our company and fire everyone.
I see a bright, shiny homepage with light pinks, yellows, and greens, offset by a dark red border, symbolizing Trump-like responsibility…
(Drinks swig from flask and slams on table) The copy should be solid. That’s most important. Small words. Big meaning. Whitespace everywhere: no colors. Maybe some gray. But no frills. Sites need words, not pictures.
Donald loves colors! Everyone does!
The site must be usable. I recommend a streamlined architecture, enabling the user to flow effortlessly from each page to the next, while incorporating code that can be read by any device: mobile phone, laptop, desktop, Blackberry, etc.
Nobody cares about the code. People will see the site, real people! They need colors: red for hunger, purple for sex…
I DON’T CARE ABOUT THAT WE NEED TO SELL SELL SELL!!! DONALD LOVES SALES!!! KEYWORDS EVERYWHERE!! CALLS TO ACTION! SNAPPY HEADLINES! 5 WAYS TO MAKE YOUR LIFE NOT SUCK! HOW TO BE LIKE THE DONALD!!
Ron. Solid copy, written succinctly, sells itself.
BUT WE NEED TESTIMONIALS!!!
Ugly testimonials wreck the site’s ambiance.
Colors wreck meaning.
Each user needs to find the information they seek easily and quickly. That is paramount.
But if it’s ugly they’ll leave!
Too many frills distract the eye. Words matter most.
NOTHING MATTERS IF WE LOSE MONEY!!!
No one spends money if they can’t figure out how. Usability is paramount.
Words! No more.
REVENUE!!!! ITS DONALD TRUMP!!!
And so on. Eventually, if all goes according to plan, a gorgeous, usable, well-written and profitable website evolves.
But sometimes it takes some negotiating 🙂
(P.S. 100 points to the first person who can tell who each character represents)