iPhones Dominate Smartphone Market Share for Internet Usage

Apple announced earlier this year that it has officially reached the 1 billion active devices milestone, setting it apart from many of its competitors. However, according to recent reports, the iPhone only occupied about 15.3% of 2016’s first quarter new smartphone market share compared to Samsung’s 24.5%. In fact, the iPhone has been behind Samsung for quite a while now when it comes to selling smartphones worldwide.

But this still doesn’t reflect iPhone owners’ web usage year after year in the United States. According to our own research below, we found that roughly 47% of all mobile web users in the United States are iPhone users.

iPhone/Samsung Galaxy Market Share

WebpageFX monitors web traffic from over 1500 Google Analytics profiles. This allows us to dig into datasets like service provider market share and even mobile device market share. Since the beginning of 2016, we’ve compiled nearly 30 million users and the mobile devices they used to access the websites we monitor.

Apple iPhones and Samsung Galaxies made up nearly two-thirds of the 30 million mobile device users we analyzed.

What we found was that the iPhone took the largest piece of the market not only this year so far, but also the last two years we analyzed.

The Samsung Galaxy line of phones, the second largest brand of smartphone in our dataset, came in just below 20% of the market share for 2016, and even less the two years before.
iphone market share 2014-2016

2016 iPhone Market Share in the United States

However, this data isn’t quite consistent across every region of the United States. In fact, each state reflects a slightly different story. The map below shows the iPhone market share of each state:

iphone market share state by state

The data indicates that there are actually 11 different states where more than 50% of the market share is occupied by iPhone. Mississippi’s iPhones win the market share contest with 56.75%, along with Rhode Island and Illinois with 55.79% and 54.27%, respectively. New Mexico makes the bottom of the list with iPhones occupying just over a third of the smartphone market share at 36.86%

As mentioned before, Samsung Galaxy usage averages out to 19.46% with Wisconsin earning the top spot at 24.81% and Vermont finishing last at 9.54%

iPhone Market Share Correlations

Where this information gets even more interesting is observing where these numbers correlate. On each of the graphs below, each of the dots represent a different state, based on our market share data.

The more iPhones, the fewer Samsung Galaxies

It may not be surprising to hear that there is a noticeable correlation between iPhone market share and Samsung Galaxy market share, meaning the more a state uses iPhones, the less they use Samsung Galaxies.

state market share correlation

Samsung Galaxy – the poor man’s iPhone?

We’ve taken this research a step further, as previous reports have, and analyzed the correlations between the average household income of each state and device usage.

iPhone usage has a slight correlation with higher income states, while Samsung Galaxy usage has a slight correlation with lower income per capita states. In other words, the poorer states tended to have a higher Samsung Galaxy market share and the wealthier states have a higher iPhone market share.

Higher Income States Use iPhones

iPhone Market Share vs. Mean Income

In correlation to each states’ mean income reported from the 2015 census data, we found that there is a positive correlation between iPhone market share and higher income states.

iphone market share correlation

Lower Income States Use Samsung Galaxies

Samsung Galaxy Market Share vs. Mean Income

The exact opposite happens with Galaxy smartphones, as there is a slight correlation with Samsung Galaxy usage and lower income states. The higher income states tend to use Samsung Galaxies less, while low-income states use them more.

samsung galaxy market share correlation

So what device are you using right now to read this blog post? Do you fit in the observations we found above? If so or if not, let us know along with any of your own thoughts in the comments below!

If you’d like more information on the data and correlations from above, please take a look at our data in this spreadsheet!

  • melci

    Your results correlate with many other similar studies that show Apple users have higher incomes and education levels than Android users:

    Neilsen reports that 40% of iOS users have incomes above 100,000 dollars versus only 25% of Android users, while double the percentage of Android users have incomes below 25,000 dollars. Likewise, CIRP report that twice as many iPhone users have incomes above 150,000 dollars as Samsung users and 45% of Samsung owners have incomes below 50,000 dollars versus only 32% of iPhone owners.

    Similarly, ComScore reports that “The median iPhone app user earns $85,000 per year, which is 40 percent more than the median Android phone user with an annual income of $61,000, comScore’s “U.S. Mobile App Report,” study reports.

    CIRP reports that 17% of iOS users have Masters degrees or greater compared to only 7% of Android users. Also, 48% of iOS users have a bachelor’s degree or greater compared to only 32% of Android owners.

    Nanigans in a worldwide study of 200 Billion FaceBook ads confirms this as well, reporting that iOS users generate 1,790% greater advertising return on investment for retailers than Android users meaning this is a global phenomenon.

    With Android users actually COSTING RETAILERS MORE THAN THEY GENERATE according to Nanigans, in this case higher market share for Android is actually a liability for advertisers.

    IBM and Adobe also report that the iOS platform generates 400% greater e-commerce revenue than the Android platform and App Annie reports that the iOS platform generates 90% greater developer revenue than Android.

    Google makes 75% of its mobile search revenue from the iOS platform according to Goldman Sachs.

    Any way you slice it, there are many more high income Apple users than Android users worldwide.