60+ Noteworthy Email Marketing Statistics That Every Business Needs to Know

Not convinced? These 60+ email marketing statistics show the value of email marketing, and why it should be a part of your online marketing strategy:

• General email marketing statistics
• Email marketing statistics related to return on investment (ROI)
• Email marketing statistics: Open, click-through, and subscription rates
• Artificial intelligence (AI) and automation in email marketing statistics
• Email marketing statistics related to customers’ views
• Personalized email marketing statistics

You can also check out our email marketing services to learn all about what it can do for your business!

General email marketing statistics

Email marketing is an integral part of a business’s digital marketing strategy. It enables you to nurture your relationships with your customers and prospects. Check out these general email marketing statistics:

1. $18 billion is the global email marketing market’s projected value in 2027.
2. More than $10 billion is the estimated revenue of email marketing in 2023.
3. The global email marketing software market is projected to grow to $2.28 billion by 2027.
4. 376 billion is the projected number of emails sent and received each day globally by 2025.
5. The United States was the country with the highest number of emails sent daily in 2023, with almost 10 billion.
6. Marketing emails have 48 words on average, according to a recent study. 434 words take approximately 3.3 minutes to read.
7. The number of global email users in 2022 was 3 billion.
8. The projected number of global email users in 2026 is 8 billion.
9. More than 80% of industry experts said they used email newsletters in their marketing strategies in 2022.
10. 62% of email marketers take two or more weeks to create an email.
11. Around 35% of marketers in select countries said that Tuesdays were the most preferred weekday for sending out marketing emails.
12. Nearly 17% of marketers use newsletters in select countries, making it the most popular type of email marketing campaign.
13. 16% of marketers said product awareness and promotions were the key objectives of their email marketing campaigns.
14. About 15% of marketers use promotional email campaigns in their marketing.
15. Nearly 15% of marketers said retention and newsletters were their key email marketing campaigns’ key objectives.

Email marketing statistics related to return on investment (ROI)

Should marketers invest in email marketing? Here are email marketing stats to prove that this strategy has one of the best ROIs:

16. $36 to $40 for every dollar spent is the average return on investment (ROI) through email marketing.
17. About 52% of marketers reported a two-time improvement rate in their email marketing campaigns’ ROI rates in 2023.
18. Nearly 6% of marketers reported a four times larger ROI rate in 2023 compared to their 2022 ROI.

Email marketing statistics: Open, click-through, and subscription rates

19. 83% is the average deliverability for email newsletter tools tested.
20. Webinar reminder emails sent at the webinar’s start time have a nearly 78% open rate.
21. Around 67% of marketers globally said their email marketing campaigns’ open rates increased from 2021 to 2022.
22. Nearly 64% is the average open rate of welcome emails.
23. More than 60% of marketers said that their email campaign open rates improved in 2022.
24. Nearly 58% of marketers worldwide claimed that the open rates of their email marketing campaigns were between 20% and 50%.
25. Religion-related emails have the highest open rates (43.96%), followed by emails from art organizations and artists (42.16%).
26. The average open rate (an important email engagement metric) for marketing emails is 34.23%.
27. 30% of marketers worldwide said their email marketing campaigns had an open rate of 10% to 20%.
28. In a recent study, the education sector had the highest email open rates at 5%.
29. 28% is the average open rate of emails without an emoji in their subject lines, higher than emails with emojis (26.42%).
30. Email open rates can vary by industry, with an average open rate of 21.5% across industries studied.
31. Webinar invitation emails have a 33% average open rate.
32. Marketing emails in the financial services sector had the highest click-to-open rate (CTOR) in 2022 at almost 17%.
33. Marketing emails in the publishing sector had a 5% CTOR in 2022.
34. Nearly 3% is the average click rate of marketing emails.
35. Below 1% is the email unsubscribe rates from various countries in 2022.
36. The average unsubscribe rate is 1%.

AI and automation in email marketing statistics

Marketers are adopting artificial intelligence (AI) for various strategies, including AI. Here are email marketing stats related to AI and automation:

37. 95% of marketers using generative AI for email creation rated it as effective.
38. 63% of marketers said they used automation in their email marketing efforts.
39. 51% of U.S., UK, and European marketers believed that AI-supported email marketing was more effective than traditional email marketing.
40. 49% of marketers using AI create email content with it.
41. 40% of marketers in the U.S., UK, and other European countries said that automatic content and image generation was the most interesting application of AI in email marketing.
42. 34% of marketers in the U.S., UK, and other European countries said that content and newsletter personalization was the most interesting application of AI in email marketing.
43. 20% of marketers in the U.S., UK, and European countries believed AI-backed email marketing was as effective as traditional email marketing.

Email marketing statistics related to consumers’ views

What do your email recipients think about your newsletters and emails? Here are valuable email marketing statistics related to what consumers believe:

44. 79% of millennial consumers in the U.S. said they liked being contacted by brands via email in 2022.
45. 69% of millennial respondents in the U.S. said they use email to contact brands.
46. 60% of people say that emails influence their purchase decisions.
47. 57% of Generation Z consumers in the U.S. said they liked being contacted by brands via email in 2022.
48. 56% of Generation Z respondents in the U.S. said they use email to contact brands.
49. 40% of millennial respondents in the U.S. said that it was likely or very likely that a brand’s regular newsletter would influence them to purchase something.
50. 37% of Generation Z respondents in the U.S. said it was likely or very likely that a brand’s regular newsletter would influence them to purchase something.
51. 32% of Generation X consumers in the U.S. said it was likely or very likely that a brand’s regular newsletter would influence them to purchase something.
52. 31% of baby boomer respondents in the U.S. said that it was likely or very likely that a brand’s regular newsletter would influence them to purchase something.
53. 27% of baby boomer respondents in the U.S. said that it was unlikely or very unlikely that a brand’s regular newsletter would influence them to purchase.
54. 27% of consumers said that it was likely or very likely that a brand’s regular newsletter would influence them to purchase something.
55. 27% of Generation Z respondents in the U.S. said it was unlikely or very unlikely that a brand’s regular newsletter would influence them to purchase something.
56. 25% of Generation X consumers in the U.S. said it was unlikely or very unlikely that a brand’s regular newsletter would influence them to purchase.
57. A quarter of consumers in the US said they’re likely to purchase a product after receiving an email newsletter.
58. 22% of millennial respondents in the U.S. said that it was unlikely or very unlikely that a brand’s regular newsletter would influence them to purchase.
59. 10 seconds is the average time people spend reading a brand email.

Personalized email marketing statistics

Fun fact: 90% of marketers say that personalization significantly improves profitability. That said, here are key personalized email marketing stats:

60. About 65% of marketers from select countries sent out more than half of their email marketing campaigns with personalized subject lines.
61. About 9% of marketers did not send emails with personalized subject lines.
62. 44% is the sales conversion increase from AI-powered dynamic content personalization.

Meet WebFX:

Your world-class, tech-enabled marketing agency with over 1.6 million hours of combined expertise.

Send Me a Proposal

Improve your email marketing strategy with WebFX

Want more marketing statistics and tips? Subscribe to our newsletter to keep learning email marketing in 2024 and beyond!