If you’re reading this, you’ve probably heard the term “SEO” before. You’ve probably also heard of people using it to make a fortune.
SEO stands for search engine optimization. From an industry standpoint, it’s the process of improving your website so users can enjoy it and search engines can understand it.
From a human standpoint, it’s the way you make your site show up in Google search results.
I had a serious run-in with SEO about a year ago — one where I needed some help pretty quickly.
Whenever someone starts learning about SEO, they almost immediately hear the word “link.”
But why are links so important? And what are the different kinds?
Join Will Gordon of WebpageFX as he answers all those questions and more!
Video: What Are the Different Kinds of Links?
Meta descriptions are part of the foundation of successful SEO.
But if you don’t know what they are, you can’t use them!
Learn what a meta description is and how you can use them for successful SEO in the video below!
Video: What Is a Meta Description?
Search engine optimization is the best marketing strategy for earning long-term revenue.
We cover that in our last video of our SEO Basics video blog series!
Video: SEO and Long Term Revenue
SEO is essential for B2C companies to succeed online.
But what does SEO specifically do for B2C companies?
In our latest entry in the SEO Basics video blog series, we answer that question (and then some)!
Video: SEO for B2C Companies
With so many big players and international brand names in the SEO game, it can be hard to stay competitive in the SERPs.
Long tail keywords are the perfect solution to this issue. They’ve always been important, but optimizing specifically for long tail searches is now absolutely necessary for the vast majority of businesses.
As a marketing manager, it’s important to fully understand what long tail searches are, and to be able to identify new opportunities for these types of keywords.
Focusing on long tail keywords is one of the best ways to bring qualified traffic to your site, and staying ahead of the curve can only give you a leg up on your competitors.