How SEO Saved My House

If you’re reading this, you’ve probably heard the term “SEO” before. You’ve probably also heard of people using it to make a fortune.

SEO stands for search engine optimization. From an industry standpoint, it’s the process of improving your website so users can enjoy it and search engines can understand it.

From a human standpoint, it’s the way you make your site show up in Google search results.

I had a serious run-in with SEO about a year ago — one where I needed some help pretty quickly.

How to Find Long Tail Keywords

With so many big players and international brand names in the SEO game, it can be hard to stay competitive in the SERPs.

Long tail keywords are the perfect solution to this issue. They’ve always been important, but optimizing specifically for long tail searches is now absolutely necessary for the vast majority of businesses.

As a marketing manager, it’s important to fully understand what long tail searches are, and to be able to identify new opportunities for these types of keywords.

Focusing on long tail keywords is one of the best ways to bring qualified traffic to your site, and staying ahead of the curve can only give you a leg up on your competitors.