4 Remarketing Best Practices

Remarketing – sometimes called retargeting – is one of the most powerful digital marketing techniques available today. A proper remarketing campaign can net you incredible ROI and boost your brand visibility – but a poorly implemented one will do nothing but burn money and annoy potential customers.

Keep reading to take a look at how remarketing works and what you can do to make sure your remarketing campaign is designed to produce the best possible results.

How to Create a Referral Program

Any successful business owner understands the importance of maintaining a steady stream of new customers. This makes referrals extremely valuable – in fact, studies show that referral customers come at lower costs and have a 16% higher life-time value than non-referral customers.

Customer referrals drive profits at low prices, and referral customers also have a higher retention rate and brand loyalty.

So how can you encourage your current customers to recommend your company to other members of your target audience?

In this post, we’ll take a look at a few effective referral campaigns, as well as some tips you can use to create your own referral program today!

How to Use Canva to Create Custom Images for your Marketing Campaign

If you have an Internet marketing strategy, you know the importance of adding original content to your website on a regular basis.

But do you regularly integrate graphics into your content? If you’re not, it’s not as interesting as it could be, and you’re missing an opportunity to engage visitors and increase the time they spend on your site.

If you don’t have an in-house design team, or coworkers with design experience, you may think that custom graphics aren’t an option – but that’s where Canva comes in.

Along with this blog, we’ve also created a PowerPoint, which you can find in the second half of the post, to visually explain each of our topics of discussion.

How Much Does It Cost To Advertise With Google AdWords?

This is a very reasonable question, and one you should always ask when dealing with a new advertising channel or platform – “how much will it cost me?”

Unfortunately, there’s no simple answer when it comes to Google AdWords. But, the fact that there’s no one-size-fits-all answer is actually one of the biggest benefits of AdWords overall. You can think of AdWords as a truly customizable ad platform: You have extreme control over how much you spend and when you spend it, and you can increase or reduce your ad spend in real time as you see fit.

Let’s take a closer look at how AdWords works, and why it’s a fantastic advertising option for most businesses.