How to Create a Referral Program

Any successful business owner understands the importance of maintaining a steady stream of new customers. This makes referrals extremely valuable – in fact, studies show that referral customers come at lower costs and have a 16% higher life-time value than non-referral customers.

Customer referrals drive profits at low prices, and referral customers also have a higher retention rate and brand loyalty.

So how can you encourage your current customers to recommend your company to other members of your target audience?

In this post, we’ll take a look at a few effective referral campaigns, as well as some tips you can use to create your own referral program today!

How to Use Canva to Create Custom Images for your Marketing Campaign

If you have an Internet marketing strategy, you know the importance of adding original content to your website on a regular basis.

But do you regularly integrate graphics into your content? If you’re not, it’s not as interesting as it could be, and you’re missing an opportunity to engage visitors and increase the time they spend on your site.

If you don’t have an in-house design team, or coworkers with design experience, you may think that custom graphics aren’t an option – but that’s where Canva comes in.

Along with this blog, we’ve also created a PowerPoint, which you can find in the second half of the post, to visually explain each of our topics of discussion.

How Much Does It Cost To Advertise With Google AdWords?

This is a very reasonable question, and one you should always ask when dealing with a new advertising channel or platform – “how much will it cost me?”

Unfortunately, there’s no simple answer when it comes to Google AdWords. But, the fact that there’s no one-size-fits-all answer is actually one of the biggest benefits of AdWords overall. You can think of AdWords as a truly customizable ad platform: You have extreme control over how much you spend and when you spend it, and you can increase or reduce your ad spend in real time as you see fit.

Let’s take a closer look at how AdWords works, and why it’s a fantastic advertising option for most businesses.

9 Niche Marketing Examples

Unlike some marketing strategies that target a broad range of potential customers, niche marketing focuses on a specific segment of consumers that are most likely to connect with your business.

Niche marketing is especially useful for smaller companies with limited budgets.

In this post, we’ll take a look at nine examples of niche companies and the creative marketing strategies they use to reach customers.

Let’s get started!

Top 10 B2B Digital Marketing Trends in 2017

With the start of 2017, we’re starting to see some new emerging trends in marketing.

This year, it’s all about embracing tech and eliminating barriers. That tech includes everything from video marketing to virtual reality experimentation. The barriers could be the ones between content and social media; content and email; or just about anything else that includes cross-platform promotion.

So what are the biggest changes coming our way in 2017?

We’ve noticed 10 changes that we think will have a dramatic impact throughout the year. There are more — but these 10 will have the biggest impact.