As attracting online attention becomes increasingly competitive, new digital marketing strategies are constantly developing. And while it would be futile to attempt to use every new trend, businesses can benefit from staying up-to-date on new strategies and considering how they can play a role in their marketing efforts.

One of the fastest-growing marketing mediums this year is video, and for good reason – it’s effective for reaching and engaging audiences. And while many B2C companies have already started incorporating video into their digital strategies, those in B2B industries have been slower to adopt.

Fortunately, as a B2B company, this means you still have the opportunity to start using videos before your competitors. That’s why in this post, I’ll go over a few key reasons you should consider making video part of your marketing strategy, and a few tips for using YouTube to reach potential clients.

If you’ve used Twitter this week, you’ve likely seen dozens of tweets about the platform’s switch from their 140-character limit to 280. And as with virtually every change Twitter has made since 2006, users have been mostly resistant.

When Twitter first announced this change in September, they explained that it was intended to help users more easily express themselves. They also cited differences between the amount of information that could be conveyed within the character limits in different languages.

For example, tweets in Japanese can convey about double the amount of information within 140 characters as tweets in English. As a result, Japanese-speaking users only hit the character limit 0.4% of the time, while English-speaking users utilize the full 140 characters 9% of the time.

7 Tips for Attracting More Qualified Candidates

One of the biggest problems companies face when trying to fill job openings is getting the right candidates.

So, how can you advertise open positions to reach the most qualified candidates? The answer is simple — digital recruitment marketing.

In this post, we’ll take a look at seven tips for using digital strategies to find and recruit top talent to your business.

Let’s get started!

12 Holiday Email Marketing Tips

It’s almost that time of year! All the hustle and bustle of the holiday season will soon be upon us, and marketers everywhere are already starting to think about holiday marketing campaigns.

One of the biggest components of this for most businesses is email – but how do you create emails that stand out in your subscribers’ inboxes among the many other holiday emails they’re receiving?

It’s certainly a challenge – which is why I’ve put together a list of 12 holiday email marketing tips you can use to make the most of the biggest spending season of the year:

Glassdoor vs. Indeed for Recruitment

Every company wants their pick of the best candidates in the job market. But with what feels like an endless number of platforms and websites to recruit that top tier talent, how can you determine which is best for your hiring needs?

Today, two of the most popular options are Glassdoor and Indeed. These two recruiting platforms have been discussed and compared many times in regard to potential applicants looking for a job – but there’s less discussion when it come to the benefits and drawbacks of each of these platforms from an employer standpoint.

Indeed is known as a powerhouse for job listings, while Glassdoor is the go-to for employer research. Both platforms have their place in an effective recruitment strategy, but in this post, I’ll break down the differences between the two in terms of user base, pricing, and additional features.

15 Marketing Podcasts You Should Be Listening To

Any marketer can tell you that it’s extremely difficult to stay up-to-date on all of the trends, changes, and news in the marketing industry. But one of the best ways to keep up with continued education and learning is to make a habit of listening to podcasts.

Podcasts are a great way to keep you and your business on the forefront of your industry and even your specific business niche. The tips and tricks you learn can help you stay one step ahead of your competitors, and they’re a great way to utilize your down time, like while you’re getting ready in the morning or during your daily drive to the office. You can also listen to podcasts on your smartphone with apps or listen to them directly from the podcast’s main site.

Given the amount of marketing podcasts available, though, it can be overwhelming to get started – which is why we’ve compiled a list of the best marketing podcasts today. Check out our list of the 15 best marketing podcasts to hear advice and stories from industry experts and other experienced marketers!