How to Use Email Marketing to Improve Content Marketing

Content marketing has become increasingly essential for any company to thrive online.

No one likes being talked at, and content marketing is the best way to talk to your target audience. With the right strategy, your visitors will feel less like they’re hearing a sales pitch and more like they’re being given something worthwhile.

Getting your audience’s attention through content marketing builds relationships, which makes visitors more likely to come back and convert. And you can make your strategy even more effective by integrating it into your email marketing campaigns.

How to Use AdWords Quality Score Insights to Improve Your Campaigns

If you run PPC campaigns with AdWords, you know that Quality Score plays an important role in how much you pay for clicks and your ability to reach new leads.

But up until recently, viewing and analyzing the factors that played into your quality score was a cumbersome task.

Fortunately, Google announced in May that they were adding more quality score insights columns to AdWords and making it much easier for marketers to monitor and improve their campaigns.

5 Ways Web Design Impacts Customer Experience

Web design is one of the most important parts of any Internet marketing strategy.

It has a huge impact on the digital customer experience in several different ways. Your site’s aesthetics, usability, any other crucial factors are essential to your company’s long-term online success.

But how dramatically does it actually impact your bottom line?

In this post, we’ll take a look at five major aspect of web design and how you can improve all of them.

9 Tips for Improving Your Email Marketing ROI

Email is one of the most affordable and effective digital marketing strategies, and it can help you stay in contact with potential customers and earn more revenue for your business.

In fact, for every $1 you spend on email marketing, you have the potential to earn $44. That’s an ROI of 4400%!

If your email marketing ROI is less than impressive, there are a few strategies you can use to make your campaigns more effective. In this post, we’ll take a look at the top benefits of email marketing and nine tips for improving the ROI of your email campaigns.

Let’s get started!

Why You Should Start Using Video in Your Marketing Strategy

As the Internet continues to evolve, you need to adjust your marketing strategies to accommodate the newest and most inventive ways to grab the attention of potential customers online.

There are some marketing strategies are retaining their strength (at least for now), and they should continue to be a part of your marketing campaign. These strategies include proven tactics like SEO, PPC, email marketing, and social media marketing.

However, video marketing is on the rise, and continues to grow in popularity with every passing calendar year. Fortunately, you can integrate it seamlessly into your existing marketing strategy.

SEO FAQ: Why Isn’t My Site on Google?

Is your website not showing up in Google search results?

That’s a common problem for everyone, including new and experienced SEOs!

If you’ve noticed you’re not showing up in SERPs, this is how you can start!

Video: Why won’t my site show up in Google search results?

 

Thomas Liquori, an Internet marketing analyst, discusses the 5 most common problems that keep your site from showing up in Google search results.