How to Choose a Navigation Setup

Do you want users to spend time on your site and stick around long enough to convert? If so, it’s essential that your content is easy to navigate. If finding information is difficult, users will likely become frustrated and leave, in search of a site that provides a better user experience.

A website that is easy to navigate will lead to longer visits and increased conversions. And given that your website’s ultimate goal is to generate sales and leads for your business, this is essential.

There are a few different ways to setup your site’s navigation, and two of the most popular are top and side. The one that’s best for your site depends on your content, so in this post, we’ll take a look at a few different navigation options and why they may or may not work for your business.

7 Digital Marketing Strategies for Franchises

Over the past few years, the franchise industry in the U.S. has seen significant growth.

As franchising continues to grow, so does competition among franchise chains.

So how can you make your franchise stand out? The answer is digital marketing.

Digital marketing can help you creatively promote your franchise online to reach more customers and earn more revenue.

Let’s take a look at 7 digital marketing strategies your franchise can start using today!

9 Design Tips For Email Marketing

Email marketing allows you to reach your target audience right in their inboxes. And it can earn your business an incredible ROI— up to $44 for every $1 you spend!

But creating a campaign can be frustrating if you’re worried that a lack of design skills is preventing you from getting the results you want.

Fortunately, you don’t have to be a designer to create killer emails. Most email marketing platforms, like MyEmailFX, allow you to choose from an array of pre-designed email templates.

However, you’re probably still going to need to select some design elements like your colors, fonts, and images.

In this post, we’ll cover nine tips to help you create emails that look great and earn your business more revenue online.

6 Steps to Earning Leads with LinkedIn

Whether you’re a small business with just a few employees, a mid-sized company, or an enterprise corporation, it’s likely that you’re focused on one main goal: Generating leads.

Lead generation helps your business grow, because it gives you a larger pool of potential clients that can increase your overall revenue. Without a steady flow of new leads, your business can hit a plateau.

You most likely know that digital marketing is one of the best ways to earn new leads for your business, and today, one of the most effective platforms for reaching this goal is LinkedIn. As the only social media platform that caters directly to business professionals, it can be an effective lead generation tool.

On this page, we’ll talk about how you can leverage LinkedIn to generate more leads for your business.

Why User Experience Matters to Marketing

User experience, also known as UX, is made up of many moving parts that allow it to positively impact how users feel when they visit your website.

Without a positive user experience, your marketing tactics can be affected, so it’s important to understand what exactly makes for a great UX design.

In this post, we’ll look at the various elements that great UX includes and how UX impacts your marketing goals and strategies.

Content marketing continues to grow as one of the best ways to increase traffic and sales. An increasing number of brands are relying on original content to catch their audience’s attention, rather than running traditional ad campaigns.

Video content is one of the most popular forms of content marketing. In fact, YouTube is currently the second largest search engine with six billion hours of video viewed every month and 300 hours of video uploaded every minute.