8 Google Search Statistics that Prove Why You Need SEO

In 2006, the verb “Google” became an official part of the English language. This was only a slight indication of how mainstream Google would become, and today, it’s the most used search engine across the globe.

Millions of people search for things on Google every day on their smartphones, computers, and other devices. This creates many opportunities for businesses to reach potential customers and clients with search engine optimization, or SEO.

Not convinced? These 8 statistics show how important Google is to modern consumers, and why SEO is essential to the success of your business online.

Instagram has come a long way from its beginning as a mobile app where users could post one image at a time in 2010. Today, the platform boats advanced functionality, over 500 million users, and 15 million business profiles.

One of the biggest advances for marketers was the introduction of free business profiles. If your business has a regular Instagram account, you can easily switch to a business account. Click the gear icon in your profile and select “Switch to Business Profile.” Instagram will then walk you through the necessary steps to create your business account.

How Web Design Impacts Content Marketing

The design a company chooses impacts how a potential consumer perceives them. From color choice to style, different elements add up to create a first impression.

This means that bad design – or lack of design – can have potential customers closing the browser and seeking other businesses. As a result, your company’s design can affect several components of your digital marketing strategy, and this is especailly true of content marketing.

How to Choose a Navigation Setup

Do you want users to spend time on your site and stick around long enough to convert? If so, it’s essential that your content is easy to navigate. If finding information is difficult, users will likely become frustrated and leave, in search of a site that provides a better user experience.

A website that is easy to navigate will lead to longer visits and increased conversions. And given that your website’s ultimate goal is to generate sales and leads for your business, this is essential.

There are a few different ways to setup your site’s navigation, and two of the most popular are top and side. The one that’s best for your site depends on your content, so in this post, we’ll take a look at a few different navigation options and why they may or may not work for your business.

7 Digital Marketing Strategies for Franchises

Over the past few years, the franchise industry in the U.S. has seen significant growth.

As franchising continues to grow, so does competition among franchise chains.

So how can you make your franchise stand out? The answer is digital marketing.

Digital marketing can help you creatively promote your franchise online to reach more customers and earn more revenue.

Let’s take a look at 7 digital marketing strategies your franchise can start using today!

9 Design Tips For Email Marketing

Email marketing allows you to reach your target audience right in their inboxes. And it can earn your business an incredible ROI— up to $44 for every $1 you spend!

But creating a campaign can be frustrating if you’re worried that a lack of design skills is preventing you from getting the results you want.

Fortunately, you don’t have to be a designer to create killer emails. Most email marketing platforms, like MyEmailFX, allow you to choose from an array of pre-designed email templates.

However, you’re probably still going to need to select some design elements like your colors, fonts, and images.

In this post, we’ll cover nine tips to help you create emails that look great and earn your business more revenue online.