If you want to increase your company’s following on Instagram, you’re not alone. In fact, you’re among 25 million other business profiles on Instagram that want the same for their business.

That’s a lot of profiles to compete with, but in theory you’re not competing with all of them — you’re only competing with the ones in your own industry.

That being said, it’s still difficult to gain traction on Instagram with so much competition — both for followers and for straight up business.

In this post, we’ll talk about some of the best ways to get more followers on your company’s Instagram page, which can in turn, bring more business to your company.

5 Ways to Create the Best Possible Calls-to-Action

5 Ways to Create the Best Possible Calls-to-Action

Calls-to-action (CTAs) can make or break a sale. If your CTA is not enticing enough, a user won’t fill out that form, click your ad, or subscribe to your newsletter.

Without those kinds of actions, it will be hard to keep your business growing steadily. That’s why it’s so important to write effective calls-to-action for your website.

In this post, we’ll take a look at what a call-to-action is, different kinds of CTAs, and how you can ensure that your CTAs are effective.

How to Use UTM Tracking to Improve Your Marketing Campaigns

Today, the different kinds of marketing you can adopt for your business are endless. Though many companies have turned to digital marketing, some still use traditional marketing strategies like billboards, coupons, and flyers.

With digital marketing, you can easily track the success of each campaign, since everything is done online. However, how do you track the success of more conventional marketing techniques like billboards and print ads?

7 Tips for Repairing Your Company’s Online Reputation

Did you know that 25% of a company’s market value comes directly from its reputation?

No matter your industry or size of your company, your reputation is important, and it plays a key role in the long-term success of your organization. Since anyone can publish anything online, it’s extremely important to consistently manage your online reputation.

So what should you do if your business suddenly experiences an uptick in negative reviews, faces a social media crisis, or worse?

In this post, we’ll take a look at seven strategies your company can use to repair your online reputation.

Let’s get started!

9 Ways to Improve Search Engine Optimization

Want to boost your site’s rankings in search results for keywords and phrases related to your business? Of course you do!

Ranking higher in search results can help you reach more customers and earn more revenue online. So how can you improve your search engine optimization (SEO) strategy to achieve top rankings?

In this post, I’ll go over nine strategies you can use today to boost your presence in search results.

Let’s get started!

3 Ways to Add Reviews to Your Website Using HTML and WordPress

3 Ways to Add Reviews to Your Website Using HTML and WordPress

When deciding between two different companies for a specific product or service, a review from another customer make the difference a user choosing one of your competitors or becoming a loyal customer.
If you doubt that reviews can make such a difference, think of the last time you decided on a restaurant, what brand vacuum to purchase, or which plumber to hire. Chances are you searched for them online, and at least part of your decision was based on what other people had to say about each option you were considering.