9 Tips for Improving Your Email Marketing ROI

Email is one of the most affordable and effective digital marketing strategies, and it can help you stay in contact with potential customers and earn more revenue for your business.

In fact, for every $1 you spend on email marketing, you have the potential to earn $44. That’s an ROI of 4400%!

If your email marketing ROI is less than impressive, there are a few strategies you can use to make your campaigns more effective. In this post, we’ll take a look at the top benefits of email marketing and nine tips for improving the ROI of your email campaigns.

Let’s get started!

Why You Should Start Using Video in Your Marketing Strategy

As the Internet continues to evolve, you need to adjust your marketing strategies to accommodate the newest and most inventive ways to grab the attention of potential customers online.

There are some marketing strategies are retaining their strength (at least for now), and they should continue to be a part of your marketing campaign. These strategies include proven tactics like SEO, PPC, email marketing, and social media marketing.

However, video marketing is on the rise, and continues to grow in popularity with every passing calendar year. Fortunately, you can integrate it seamlessly into your existing marketing strategy.

SEO FAQ: Why Isn’t My Site on Google?

Is your website not showing up in Google search results?

That’s a common problem for everyone, including new and experienced SEOs!

If you’ve noticed you’re not showing up in SERPs, this is how you can start!

Video: Why won’t my site show up in Google search results?

 

Thomas Liquori, an Internet marketing analyst, discusses the 5 most common problems that keep your site from showing up in Google search results.

Why Your Company’s Online Reputation Is Important [Infographic]

Reputation is everything.

Whether you’re a small business or a global enterprise, your reputation plays a major role in your company’s success.

This is especially true as consumers become more tech-savvy than ever before.

As a result, your company’s online reputation is crucial to its long-term success — especially online.

But just how important is reputation management to your business?

SEO FAQ: How Many Times Should I Use Keywords on a Page?

How often should you use keywords on a webpage?

This is one of the most common questions in SEO, and it doesn’t have a hard-and-fast answer.

But you can use keywords in a way to benefit a page’s SEO! Learn how from Internet marketing specialist Laura Dye below!

Video: How often should I use keywords on a page?




 

Laura Dye answers how many keywords you should use on a page and provides insight into how Google reads your website.

How SEO Saved My House

If you’re reading this, you’ve probably heard the term “SEO” before. You’ve probably also heard of people using it to make a fortune.

SEO stands for search engine optimization. From an industry standpoint, it’s the process of improving your website so users can enjoy it and search engines can understand it.

From a human standpoint, it’s the way you make your site show up in Google search results.

I had a serious run-in with SEO about a year ago — one where I needed some help pretty quickly.