Amazon Marketing

How to Increase Your Amazon Sales | 47+ Proven Tips

Amazon drives more than 40 percent of online sales, making it a crucial platform for ecommerce businesses. As a result, it’s not surprising that companies on Amazon are asking the same question — “How do we increase our Amazon sales?”

To answer that, we’ve compiled 50 proven tips for increasing sales on Amazon. So, keep reading to get started on improving your Amazon sales. Or, talk to one of our award-winning strategists about how to increase your Amazon sales by calling us at 888-601-5359 or contacting us online!

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1. Make Amazon a priority

If you’re serious about boosting your sales on Amazon, then your business needs to prioritize it. That means you have a dedicated team that audits, optimizes, and manages your Amazon Store on a routine basis — if not, don’t expect to reach the sales numbers you want.

For many companies, it’s difficult to maintain an in-house team for Amazon management. While cost is a factor for some, it’s more than that. Your business needs to find the talent too, which can pose a challenge depending on your location.

That is why many businesses on Amazon, whether established or thriving brands, outsource the management of their Amazon account to an agency. WebFX, for example, offers integrated Amazon services, including search engine optimization (SEO) and pay-per-click (PPC) advertising.

2. Adopt inbound marketing strategies

A lot of ecommerce companies focus solely on Amazon when marketing their businesses. While it’s critical that you have Amazon SEO and PPC management strategies in place, it’s essential to research the potential benefits of adopting other inbound marketing strategies.

For example, a social media marketing campaign can help your business increase brand awareness, as well as Amazon sales. With social media, you interact with your target audience daily, which can build their brand interest, trust, and loyalty — plus notify them of your newest products.

If you have an Amazon Store, you can even feature links to your social media accounts, which contributes to your social media marketing plan. In this scenario, you’re adopting a multi-pronged approach to increasing your sales on Amazon.

3. Conduct routine product audits

With 50 percent of shoppers turning to Amazon for purchasing a product, it’s no surprise that more businesses are joining the platform. That’s why, if your company wants to stay ahead of the competition, you need to invest in routine product audits.

How to conduct a product audit on Amazon

A few factors your product audit should focus on include:

  • Targeted keywords
  • Product title
  • Product description
  • Product images
  • Product reviews
  • Product ratings

In most cases, you’ll also want to assess similar product listings. With this proactive step, your business can develop a strategy for improving and optimizing your products, which can boost their ranking in search results — and that makes it easier for shoppers to find and purchase your goods.

4. Understand how Amazon’s algorithm works

As Amazon functions as a search engine — it delivers results to users based on their searches — it’s critical for your business to understand how Amazon’s algorithms work. Otherwise, it’s impossible to develop a successful strategy for increasing your sales.

The kinds of algorithms on Amazon

Amazon features two algorithms:

  • Search: This algorithm determines your product’s rank in search results. Amazon’s search algorithm relies on several factors related to your product, including its reviews, targeted keywords, category, and price. Amazon also monitors vendor-related elements, like your shipping times and return rates.
  • Buy Box: This algorithm determines whether your product wins or loses its Buy Box — the Buy Box appears on the right-hand side of product listings and makes your business the default choice when a user clicks, “Add to Cart.” For this algorithm, Amazon considers a few different factors, including your prices, reviews, and shipping methods.

Due to the complexity of Amazon’s algorithms, as well as continuous updates, businesses often partner with an agency that specializes in Amazon marketing. When you partner with an established agency, like WebFX, you receive an award-winning and hands-on team that understands Amazon.

With their expertise, your business gains a trusted partner. We’re also happy to explain how Amazon’s algorithms work, which helps your team understand our recommendations when optimizing and advertising your products.

5. Research your target shopper

Amazon attracts a variety of shoppers with a range of needs and search intents. That’s why it’s helpful for your company to reassess your target shopper, as well as conduct additional research into their interests, wants, and pain points.

The benefit of researching your target audience on Amazon

Plus, new research into your target shopper can help inform your other inbound marketing strategies. For example, if you’re utilizing content marketing, you can use your revamped marketing personas to create better, more relevant content for your audience.

With a stronger content marketing strategy, you can guide users through your buying funnel. When they’re ready to buy, they head to your Amazon Store — and that leads to more purchases and revenue for your business.

Even better, with a greater understanding of your target shopper, you can enhance your keyword research. Meaning, your team or partner can find the most relevant keywords to target in your product listings. With a stronger keyword strategy, reaching your target shoppers becomes easier.

6. Investigate your competition

If you want to increase your sales on Amazon, it’s essential that you investigate your competition. A competitor analysis provides your business with valuable information on that company’s keyword strategy, as well as their approach to advertising and marketing on Amazon.

It’s critical to mention that your competitor analysis shouldn’t focus on copying your competition’s strategy. Instead, you want it to inform and enhance yours. That way, your plan is stronger than your competitor’s.

An example of product features on Amazon

For example, you may notice that a lot of shoppers complain about the product breaking following the 90-day warranty. In response, you add to your product features — which is the five-point list that appears to the right of your product images — that your product includes a one-year warranty.

Like product audits, you should analyze your competition on a routine basis.

7. Refine your product branding

Amazon features more than five million sellers, and they account for more than 40 percent of everything sold on Amazon — Amazon takes credit for the other 60 percent. In short, it’s a competitive marketplace, which is why branding is essential for companies on the platform.

A statistic on the number of sellers on Amazon

With concrete branding, your business and product can stand out in search results. Your brand can also serve as a trust signal to shoppers, indicating that you’re established and trusted by users. How can you demonstrate your brand, though?

From the style of your product description to the quality of your product images. Tools like A+ Enhanced Marketing Content can also help your company demonstrate its brand through images, charts, videos, and other visuals.

8. Protect your brand with Amazon Brand Registry

If you want to increase your sales on Amazon, then you need to enroll in the Amazon Brand Registry. This service provides your company with proactive brand protection. It removes any content that infringes on your brand or promotes inaccurate information about your brand automatically.

The Amazon Brand Registry also includes a variety of search tools, which allows your team to search for content that infringes on your brand. For example, you can search with images, keywords, and bulk Amazon Standard Identification Numbers (ASINs).

Provide the following information to join the Amazon Brand Registry:

  • An active registered trademark
  • A document that verifies you are the owner or authorized agent for the trademark
  • An Amazon account

By enrolling your company in the Amazon Brand Registry, you prevent unauthorized companies from selling your products. You also eliminate knock-off versions of your product from the marketplace, which ensures shoppers only buy from you or an authorized seller.

9. Win the Amazon Buy Box

One of the most recommended strategies for increasing your sales on Amazon? Win your product’s Buy Box. The Buy Box accounts for more than 80 percent of sales, meaning most shoppers don’t bother looking at other sellers — they click, “Add to Cart,” and make their purchase.

A statistic on the Amazon Buy Box

Win your Buy Box with the following strategies:

  • Keep your product in-stock
  • Respond to shopper questions within 24 hours
  • Set a competitive price for your products
  • Optimize your order fulfillment process — or use Fulfillment by Amazon (FBA)
  • Minimize your order defect rate (ODR)
  • Meet your promised shipping times

Keep in mind, winning your product’s Buy Box is an ongoing strategy. Your business needs to maintain its performance, like modifying its prices or optimizing its inventory management, if it wants to beat other sellers.

10. Use Amazon’s Product Classifier tool

When people shop on Amazon, they rely on filters to narrow their choices. That’s why — if you want to increase your sales on Amazon — you need to classify your products into the appropriate categories and sub-categories.

For example, if you sell grills, you have several categories available, including:

  • Patio, Lawn & Garden
  • Outdoor Recreation
  • Kitchen & Dining

If you’re selling a propane grill for backyards, you’d want to choose the “Patio, Lawn & Garden” category. For the sub-category, you’d choose “Propane Grills.” Now, when users search for grills, they can find — and purchase — your product with ease.

For quick product categorization, Amazon offers a Product Classifier tool.

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11. Optimize your product listings with relevant keywords

In addition to categorizing your products, you also want to optimize each of your product listings. By optimizing your product listings with relevant, high-value keywords, you can improve your visibility in search results.

Meaning, when a user searches for, “propane grills,” your product appears on the first page of results.

Based on search data from Google, it’s evident that businesses ranking on the first page of results earn the most traffic. For example, the website that ranks first in a Google search result receives 33 percent of search traffic.

The steps for optimizing a product listing for Amazon

While different platforms, it’s likely that user behavior on Google carries over to Amazon. Shoppers will view the highest — and most relevant — search result first. And Amazon’s algorithm ensures it’s providing users with relevant results, as people wouldn’t shop there otherwise.

That is why it’s critical that your product listings feature keywords in the following areas:

  • Product title
  • Product description
  • Product features

Make sure, however, that you’re targeting relevant keywords and avoiding keyword stuffing.

12. Target long-tail keywords

If you want to boost your sales on Amazon, you need to optimize your product listings with long-tail keywords.

What are long-tail keywords?

  • Keywords with three to four words
  • Keywords with a specific user intent
  • Keywords with a lower search volume, competition, and cost-per-click (CPC)

Companies unfamiliar with SEO often optimize their products for short-tail keywords, which are the opposite of long-tail keywords. A short-tail keyword features one to two words and has a broad intent. That’s why short-tail keywords often have a high search volume.

The definition of long-tail keywords on Amazon

For example, “propane grill,” could mean a variety of things, including:

  • A propane grill for a deck
  • A propane grill for camping
  • A propane grill for boating
  • A propane grill for RVs
  • And more

In most cases, your propane grill isn’t a one-size-fits-all solution. It probably serves a specific use — which means a user probably can’t move it from their deck to their boat. That’s why you want to target a long-tail keyword that captures the exact intent of a user.

For example, “portable propane grills for camping,” is a long-tail keyword. A user searching for that on Amazon knows what they want and need — a portable propane grill that they can use for camping trips, not for backyard parties.

Focus on long-tail keywords in your strategy, and you’ll reach your target shopper and increase sales.

13. Experiment with different keyword research tools

Like Google, as well as other search engines, Amazon relies on keywords for delivering search results. That is why SEO is a critical component to increasing Amazon sales. You need to rank on the first page of search results to earn views, clicks, and sales from shoppers.

How do you earn those rankings? It starts with keyword research — and then product optimization.

While you can manually research keywords, it’s helpful if you have a go-to keyword research tool. It can save your team time, as well as provide high-value keywords that your team wouldn’t have thought of before.

A few examples of some go-to keyword research tools for Amazon include: 

  • keywordtool.io: With this keyword tool, your team can find dozens of keywords for Amazon. Plus, keywordtool.io provides information on the search volume, CPC, and competition for keywords.
  • Amazon suggestions: While this keyword tool requires some manual work, it’s helpful because it works in coordination with the keywordtool.io browser extension. As you type in a search, such as for, “propane grill,” Amazon offers suggestions, like, “propane grill portable.”

If you partner with WebFX, you also gain access to ContentGeniusFX, our proprietary machine learning software. With ContentGeniusFX, you receive valuable keyword recommendations for your Amazon products.

14. Reference keywords from your Google Shopping campaigns

For companies that advertise on Google Shopping, you have access to weeks, months, or even years of keyword data. While Amazon and Google are different, that keyword data can enhance your keyword research and product optimization on Amazon.

The use of Google Shopping keywords in Amazon marketing

For example, you may find some keywords that did well in your Google Shopping campaign, and that also have a high search volume and CPC on Amazon. Even better, your competition doesn’t target them, which provides an opportunity for your business to reach another segment of your target audience.

With your keyword research process established, you can move on to optimizing your listings.

15. Make your product titles informative and descriptive

If you’re searching for ways to increase your sales on Amazon, you’re going to hear about product optimization. It’s critical for not only improving your ranking in search results but also persuading your target shopper to purchase your product.

Optimize your products by creating informative and descriptive product titles — they should not exceed 200 characters. Amazon also recommends following this naming format: Brand + Model + Product Type. If you have a short product title, you can include additional product information, like the color.

A product title optimized for Amazon search

When creating your product title, make sure it also includes the targeted keyword. That can help signal to Amazon that your product answers a user’s search, such as for, “propane grills.” Only include your keyword once, however, as you don’t want to keyword stuff.

16. Create engaging, benefit-rich product features

As shoppers skim through product listings, your business needs to provide information about your product in bite-sized chunks. Otherwise, it’s difficult to convince consumers that it’s your product they want to buy.

Your product features serve as a quick summary of your product’s benefits. That’s why you want to make sure they’re engaging, brief, and benefit-rich. If your product resolves some common pain points for shoppers, include it in this section.

In short, emphasize the value of your product to consumers — make it easy for shoppers to see why they need this product in their life. When you do that, you convert more users, which means more product orders and sales for your business.

17. Write compelling and detailed product descriptions

Not every shopper reads the product description, which appears near the bottom of your listing. As a result, many businesses neglect their product description and create a generic, boring overview of their product — and that rarely excites shoppers.

The best practices for Amazon product descriptions

Approach your product description as an extension of your product features.

Make your description detailed and exciting, as well as accurate. Emphasize the unique features and uses of your product, plus its competitive edge over the competition. Include your primary keywords too, so that you can improve your ranking in search results.

18. Emphasize product features with bold or italic formatting

If you want to provide the best experience to shoppers, appeal to user behavior. People skim when they’re reading articles, browsing product listings, and reviewing any other piece of content on the Internet.

With text formatting tricks, however, you can emphasize certain features. For example, you can use bold or italic formatting to direct a shopper to your grill’s comprehensive warranty, rust-resistant features, or portable design.

In this approach, you’re providing users with critical product information. Even if your competitor’s product features similar selling points, like a rust-resistant design, shoppers may miss that information because they’re skimming.

With your bold or italic text, however, they see your product’s perks in an instant — and that can convince them to buy.

19. Add Amazon backend keywords to product listings

Increasing your sales on Amazon depends on not only optimizing your product title, description, and features with keywords but also adding backend keywords to your product listings. What are backend keywords, though?

How to add backend keywords on Amazon

Backend keywords are keywords you add in Amazon Seller Central — Amazon refers to them as, “Search Terms.” Amazon references your backend keywords to help rank your product listings for relevant searches, which can translate to more sales.

You can add up to 250 bytes or 125 words of backend keywords. If you exceed that number, Amazon notifies you.

20. Take high-quality product images

Besides optimizing your product listings to increase your Amazon sales, you can also improve your product images. Amazon, as well as shoppers, want to see high-quality images of your product. That’s why Amazon maintains a comprehensive list of image standards.

For example, all your images should have a dots per inch (DPI) of 1000. A 1000 DPI ensures your image has a high-resolution, which allows users to zoom in on your product and view its various features and design.

21. Show your products’ different uses

While your primary image — which displays in search results — should only show your product, your additional product images have a bit more freedom. Use those other product images to provide users with helpful information about the uses, benefits, and features of your product.

You can even picture your product with accessories that your business sells. For example, you can photograph your propane grill series with your cover accessory. In some instances, that can encourage users to purchase your product bundle or make your product accessories a part of their wish list.

How to optimize your images on Amazon for shoppers

The value of photographing your product in different states is that it provides users with a better idea of how your product can enrich their lives. For instance, your images can help them imagine hosting summer parties or family get-togethers.

That can encourage them to purchase, which means more sales for your business.

22. Follow Amazon’s product guidelines

Whether you’re focusing on improving your product images, product descriptions, or product reviews, it’s essential that you adhere to Amazon’s guidelines. If not, Amazon will take action, whether by penalizing or banning your account — which decreases your sales in an instant.

That’s why many businesses partner with an experienced Amazon marketing agency, like WebFX. With more than 20 years of experience, our team understands Amazon’s standards for earning genuine customer reviews or optimizing product titles.

With a trusted partner, your business doesn’t have to worry about repercussions. You know you’re optimizing your advertising and marketing strategy according to Amazon’s guidelines because you partnered with a respected and trusted agency.

23. Send Amazon promotions to high-value shoppers

How else can you increase your sales on Amazon? By continuing to integrate your digital marketing efforts. If your company uses email marketing, for example, you can direct your email subscribers to your Amazon Store.

How to use email marketing on Amazon

If you want to drive subscribers to your store, you can include an exclusive offer in your email. For example, maybe you’ll offer users five percent off their order or a free cover with their grill. You can also use these exclusive offers to drive email sign-ups.

For instance, next to your sign-up form on your website, you may say, “Sign-up to receive exclusive offers…,” which can encourage shoppers to not only join your email subscription but act on those promotions.

24. Use Amazon A+ Enhanced Marketing Content

As a vendor on Amazon, your company can take advantage of A+ Enhanced Marketing Content — if you’re a seller, you can use Enhanced Brand Content. With these tools, you can create immersive and informative product listings.

An example of enhanced marketing content on Amazon

For example, you can feature images, comparison charts, graphs, and more to create a visual shopping experience. Shoppers can quickly skim through and see the value of your product, as well as its appearance.

Plus, Enhanced Brand Content and A+ Enhanced Marketing Content are a trust signal to users. They upgrade your product listing with a professional touch that emphasizes that a real company, as well as brand, is behind this product.

25. Encourage verified customer reviews

If you want to increase your sales on Amazon, you need to develop a review management strategy. Reviews have immense influence over purchase decisions, with 80 percent of shoppers crediting reviews for changing their mind about buying a product.

A statistic on Amazon reviews

For many vendors on Amazon, however, it’s an ongoing challenge to earn verified reviews. That’s why many companies start soliciting or incentivizing reviews from consumers, which goes against Amazon’s policies and jeopardizes your online business.

Do not pay for reviews — instead, develop a strategy for encouraging reviews from verified buyers. If you’re struggling with review management, WebFX can help. We’re an award-winning agency with proven experience in assisting businesses earn genuine, satisfied reviews from shoppers.

With our expertise, we’ve helped our clients earn more than $1 billion in revenue.

26. Try Amazon’s reviewer programs

Your business can encourage shoppers to share their product experiences through several methods, including Amazon Vine™ and the Early Reviewer Program. Amazon operates and manages each of these programs.

A few key details on Amazon Vine™ and the Early Reviewer Program include:

  • Amazon Vine™: If you’re a wholesale provider, you can use Amazon Vine™. For this service, you’ll provide Amazon with a sample of your product, which Amazon then delivers to its top reviewers. Once a reviewer receives your product, they’ll submit their review.
  • Early Reviewer Program: If your inventory includes products with less than five reviews and price tags above $15, you can use the Early Reviewer Program. In this program, Amazon solicits reviews on your behalf for one year or until you receive five reviews.

With these two programs, you can earn genuine reviews for your products. If your products receive high-praise from users, it’s likely they’ll have a positive impact on the purchase decisions of other shoppers.

And according to analysts, those reviews can increase sales by almost 20 percent.

27. Add helpful packaging inserts to shipments

With useful product packaging inserts, you can encourage reviews from customers, plus build their brand awareness. For example, your propane grills can include a brochure on different grilling recipes or techniques to try — and a call-to-action (CTA) for shoppers to share their experience on Amazon.

The best practices for packaging inserts on Amazon

In this scenario, you’re offering valuable information to customers. The initiative on your company’s part can lead to shoppers not only posting a review of your product but purchasing additional items from your company, like a grill brush or cover.

28. Promote Amazon reviews on other marketing platforms

If you want to maximize the value of your Amazon reviews, it’s worth promoting them across different platforms. For example, as a part of your social media strategy, you can occasionally share screenshots of what shoppers are saying on Amazon.

Sharing those reviews with your followers on social media — or even your email subscribers — can generate some curiosity and buzz about your product. It can encourage users to view your product listing and add it to their shopping carts.

29. Respond to customer reviews, good and bad

A lot of times, businesses make the mistake of ignoring their reviews, whether they’re positive or negative. Don’t follow that trend. Instead, adopt an active role and engage with your customers on Amazon.

If they love the product, thank them — and if they don’t, respond and see what you can do. With a proactive approach, you can turn a dissatisfied customer into a satisfied one. Plus, you demonstrate to potential customers that your company cares about its shoppers.

30. Get active in your product listing’s Q&A

No matter what you’re selling, people are going to have questions. That is why every product listing features a product questions and answers section, which appears after your product description. While other users can answer these questions, shoppers want your answer.

An example of a product question and answer section on Amazon

Monitor your product’s questions and answers section daily — some agencies, like WebFX, provide this feature as a part of your review management services. By answering shopper questions, you’re giving them all the information they need to make a purchase decision.

In comparison, if you don’t answer user questions, you’re making it less likely that they’ll buy your product. And since they don’t know if your product will meet their unique needs, they’re going to look at your competitor’s product.

So, if you want to increase your Amazon sales, get active in your product questions and answers.

31. Provide the best customer service

Remember Amazon’s algorithms?

Well, they also measure factors related to customer service when ranking your product in search results, as well as determining the Buy Box winner. Essentially, Amazon wants to provide shoppers with not only the best products but also the best sellers.

Why a business needs to provide optimal customer service on Amazon

With the best products and best services, consumers receive the ultimate customer service experience.

If you want to boost your Amazon sales, you need top-notch customer service. That means your business adheres to its promised shipping times, responds to user questions, and limits order defect rates.

When you provide optimal service to shoppers, you improve the quality of your reviews too — and reviews also play a role in Amazon’s algorithms and user purchase decisions. With the far-reaching benefits of customer service on your sales, it’s essential to prioritize it in your Amazon strategy.

32. Set competitive prices for products

If you want to win the Buy Box, rank higher in search results, and increase your Amazon sales, then you need to maintain competitive prices for your products. That doesn’t mean you have to price your products below value — you only need to provide a competitive price.

In most cases, companies need to monitor product prices daily. Competitors often modify their rates on a routine basis, sometimes by only a few cents, to compete. If you want to stay ahead in rankings, as well as remain the winner of the Buy Box, you need to do the same.

33. Invest in a repricing tool

The process of price monitoring, however, requires a substantial amount of time. That’s why businesses invest in repricing tools. With software like CARL, JungleScout, or Informed.co, for example, you can automatically respond to price changes.

If you’re looking to maximize your sales, as well as competitive edge, on Amazon it’s worth investing and experimenting with different repricing tools. Many, like CARL, offer free trials or demos that let you see how they work for you.

34. Submit your product as a Lightning Deal

For businesses that want to generate immediate product sales, there are Lightning Deals. A Lightning Deal offers your product for a reduced price for a limited time — generally from four to 12 hours. Users can also access these deals from the main navigation bar on Amazon.

The uses and value of an Amazon Lightning Deal

With a Lightning Deal, your product earns immediate exposure, though you’re minimizing your total revenue. As a result, your team needs to ensure you’re not underselling your product, as you want to make a profit.

Submit your product as a Lightning Deal in Seller Central — use the Lightning Deals dashboard. If you’re looking to submit your product as a Lightning Deal during a special event, such as Black Friday, Amazon decides whether your deal goes live.

35. Improve your inventory management

Whether you’re offering Lightning Deals or aiming to increase your rank in search results, it’s critical that your company optimizes its inventory management. If you have trouble fulfilling orders, restocking goods, or processing returns, it hurts your visibility and can even lead to additional fees from Amazon.

It can also hurt your chances of increasing your Amazon sales.

Improve your sales by reassessing your inventory management processes and developing a strategy for improvement. For many businesses, it’s helpful to adopt an Amazon software that monitors your inventory and notifies your team when it’s low.

36. Provide fast and accurate order fulfillment

If you don’t use Fulfillment by Amazon (FBA), it’s likely an ongoing challenge for your team to meet your order shipment dates — especially if you’re already receiving a massive amount of orders. Fulfillment rates are critical, however, to your rankings in search results and competitiveness for the Buy Box.

Investigate your processes and look for ways to improve. In most cases, businesses find that investing in FBA is the best option, as Amazon considers FBA to have the best performance metrics when it comes to fulfilling orders.

With the best performance metrics, your business can increase its online visibility in search results, win its product Buy Boxes, and earn more sales. That helps your company achieve its goals for growth and maximize its Amazon revenue.

37. Use Fulfillment by Amazon (FBA)

One of the most common recommendations for improving Amazon sales focuses on FBA. This service reduces your company’s responsibilities when it comes to fulfilling, exchanging, and returning orders. Plus, FBA scales with your business, which is essential when you’re looking to increase sales.

The benefits of FBA

FBA does come with additional costs, but in most cases is worth the price. Plus, many consumers see FBA as a trust signal — they know the product comes with Amazon’s fast shipping and easy returns, which can make their purchase decision easier.

38. Offer purchase add-ons

Depending on your product, business, and industry, you can offer service add-ons to product purchases. For example, if your company sells ceiling fans, you can coordinate with an approved partner to provide installation services.

An example of add-on services for an Amazon product

When a shopper buys your product, they have the option to add-on the installation. Amazon processes the product and installation payment, and then the partner contacts the shopper to schedule an installation date.

For a lot of shoppers, this is a unique perk.

They don’t have to research an installer. Instead you’ve already recommended one. Plus, shoppers pay for everything at once, which saves them the time of providing their credit card information more than once.

39. Make your products Amazon Prime eligible

If you want to reach the shoppers that spend the most on Amazon, then you need to make your products Amazon Prime eligible. For reference, there are more than 100 million Amazon Prime members, and they spend more than $1000 per year on the platform.

A graphic for the spend amounts of Amazon Prime users

That translates to more than $100 billion in sales each year.

Join FBA and your products become eligible for not only Amazon Prime but also free shipping. For shoppers, that’s a unique selling point. Plus, it provides your product with a competitive edge as your product remains in the running, even when shoppers use the Amazon Prime filter.

40. Run an Amazon PPC campaign

Vendors can also increase their Amazon sales by developing an Amazon PPC campaign. With a PPC campaign, whether for Sponsored Product Ads, Sponsored Brands, or Product Display Ads, you can reach your target audience as they search for related products.

A graphic of the different Amazon ad types

Plus, your product appears at the top of search results — above organic listings. That provides your product with tremendous exposure from shoppers, which can cause them to not only click on your product listing but add your product to their shopping cart.

41. Advertise products with the highest sales

How can you amplify the results of your PPC campaign? Focus on promoting products with the best sales. It’ll capitalize on the popularity of these goods, which can improve your sales, profits, and return on investment (ROI).

If you want to clear your low-selling inventory with advertising, adopt a different approach. Advertise your best-selling products but create a product bundle for each product’s listing — the bundle can combine your most popular and least popular product.

With this approach, you’re leveraging the popularity of your best-selling product to not only clear your low-selling inventory but also sell your most in-demand product. It’s a win-win situation that increases your Amazon sales.

42. Create an Amazon Store

How else do companies increase their sales on Amazon? With an Amazon Store. An Amazon Store is like a microsite for your company.

With your Amazon Store, you can share your brand and products with consumers. Plus, you can upload high-quality images, as well as include links to your social media pages. Your store homepage can also use widgets that display your best-selling products to shoppers.

An example of an Amazon Store

Our award-winning design team can also optimize the design of your Amazon Store to maximize conversions. That results in more purchases and revenue for your business, which can support your goals of expanding your product line or growing your team.

43. Build product bundles

Businesses can also boost their Amazon sales by creating product bundles. For example, you can bundle your grills with a cover and a brush, which encourages shoppers to buy the “complete package” and have everything they need to use and maintain their grill.

An example of an Amazon product bundle

If you’re building product bundles, make sure you’re creating packages that make sense. For instance, you wouldn’t sell your grill with a pair of shoes — you’d sell it with a grill-related product, like a brush or cover.

44. Make your products eligible for Amazon Giveaways

A smart way of increasing your sales on Amazon is through Amazon Giveaways. With Amazon Giveaways, your product receives free promotion and exposure from a range of organizations, like businesses, marketing influencers, and more.

If your company utilizes FBA, you can permit giveaways for select products in your account settings. As a part of your marketing strategy, you can also host a giveaway of your product, which can help your business earn valuable leads and exposure for your product.

45. Join Amazon’s Subscribe and Save Program

A newer strategy for businesses to increase their Amazon sales? Amazon Subscribe and Save. This service provides companies with a reoccurring source of revenue, as shoppers can sign-up for routine product deliveries. Plus, it helps improve brand loyalty.

the benefits of Amazon Subscribe and Save

If you’d like to make your products available for Amazon Subscribe and Save, you can do so in your Amazon Seller account. Note, Amazon requires that Subscribe and Save products maintain an in-stock rate of 85 percent — Amazon bases this percentage off the past 30 days.

46. Offer gift-wrapping options for select products

As more shoppers turn to Amazon for their purchases, it’s become a platform for buying and shipping gifts — directly to the recipient. That’s why it’s helpful to offer gift-wrapping options for your products. It’s a selling point that can sway shoppers to purchase your goods over your competitors.

Amazon, however, does limit gift-wrapping to Amazon Professional Sellers — as an Amazon Professional Seller, you pay a monthly subscription fee. If you’re an Amazon Professional Seller, you enable gift-wrapping in your account settings.

If you utilize FBA, you can turn on gift-wrapping at no additional charge.

47. Expand into international markets

Depending on your company and products, it’s worth considering the value of moving into global markets. By growing your target market, say from consumers in the U.S. to consumers in the U.S. and Canada, you can potentially increase your sales and revenue.

It’s critical, however, that your company researches the feasibility of expanding. You need to consider not only the demand for your product but also the competition in that market. Plus, should assess whether your company can meet the increased demand for your goods.

48. Use FBA Export for international orders

If a foreign expansion offers undeniable value for your business, it’s worth using Fulfillment by Amazon (FBA) Export. What is FBA Export? It’s an FBA feature that permits Amazon to fulfill your international orders using your existing FBA inventory, which resides in the U.S.

What FBA Export does for Amazon sellers

For many businesses, FBA Export is invaluable — plus it doesn’t include any additional fees. It also eases the process of entering a new market for your company, which minimizes your stress without reducing your Amazon sales.

49. Read Amazon marketing and advertising case studies

Another way you can increase your Amazon sales? Get some inspiration from fellow companies that advertise and market on Amazon. While you can browse our portfolio, you can also view Amazon’s curated selection of case studies, which come from companies of all sizes.

In most cases, you’ll notice that each business had a specific goal. They also utilized a lot of the tips we mention in this guide, from conducting keyword research to starting PPC campaigns to optimizing product listings.

Use these case studies to inspire your strategy for improving Amazon sales.

50. Partner with an Amazon marketing agency

It’s a time-intensive and skill-heavy process to manage and optimize your Amazon presence — especially if you want to increase your sales on Amazon. Due to the expertise and time that Amazon optimization requires, many companies partner with an Amazon marketing agency.

The benefits of partnering with an Amazon marketing agency

WebFX, for instance, is a full-service digital marketing agency that offers the following Amazon services:

Plus, we feature innovative and proprietary technology for creating a custom data-driven strategy. With our technology and expertise, we’ve generated more than a $1 billion in revenue for our clients and continue to maintain one of the highest client retention rates in the industry — 91 percent.

Ready to increase your Amazon sales by 20 percent?

With a history of increasing client revenues by 20 percent, WebFX is the trusted choice for companies that want to increase their Amazon sales. With the machine learning power of ContentGeniusFX, as well as our data-driven strategies, we can create a full-service plan for improving your Amazon orders.

Contact us online or call us at 888-601-5359 to start building a customized strategy!

Ready to start your Amazon marketing campaigns? Call 888.449.3239 or contact us online today to learn more about how WebFX can help with your SEO challenges.