Amazon Advertising Management Services That Lower Your ACoS

WebFX is the industry’s leading Amazon PPC agency, providing custom and data-driven Amazon PPC services that increase your sales, revenue, and market dominance, plus reduce your Advertising Cost of Sale (ACoS).

We've driven over
1 billion
in sales for our clients

We have more than
200
Amazon experts

We've created over
355,000
unique ads for clients

Increase your ecommerce sales with Amazon Advertising Management Services from WebFX

Competing on Amazon requires more than an aggressive search engine optimization (SEO) strategy — it also demands a competitive pay-per-click (PPC) campaign.

Almost 10 percent of clicks on Amazon now go to paid ads, demonstrating that if you aren’t advertising, you aren’t earning what you could on the world’s biggest ecommerce platform.

If you’re ready to start increasing your sales on Amazon, contact us online or call 888-601-5359 to speak with one of our award-winning strategists about our Amazon PPC services!

Amazon Advertising Management Services

We provide transparent and competitive pricing for our Amazon PPC services, which include access to our exclusive software for managing your Amazon PPC campaign — AmazonFX, which is powered by Google Data Studio. Learn more about our PPC services and prices, below.

Features
Basic Plan
Aggressive Plan
Market Leader
Enterprise
Features Basic Plan Aggressive Plan Market Leader Enterprise
Monthly ad spend Up to $5,000 $5,001 to $15,000 $15,001 to $50,000 $50,000+
Keyword research (Up to 30 keywords per product)
Dedicated Amazon Marketing Specialist
Online project management system
Product advertising suggestions
Campaign strategy development
Campaign setup
Negative Keyword Research
Ad Creation
Bid Adjustments
Sponsored Product Ads, Sponsored Brands, and Product Display Ads (Vendors only)
Promotion, Coupon, Lighting Deal Management
Subscribe and Save Recommendations
Management of both automatic and manual campaigns
Quarterly Competitive Analysis
Monthly Reporting (2 hours included)
Access to AmazonFX reporting dashboard for on-demand reporting
Amazon Retargeting through Amazon DSP
Progressive monthly management cost $1,000 $1,250/mo. or 14% of ad spend, whichever is greater $2,250/mo. or 12% of ad spend, whichever is greater $6,000/mo. Or 10% of ad spend, whichever is greater

If your business requires a custom plan to meet your inventory needs, call us at 888-601-5359 to chat with an experienced Amazon advertising expert.

What do our Amazon PPC services include?

Our Amazon PPC services focus on Amazon’s primary advertising options.

SPONSORED BRANDS

Your dedicated Amazon Marketing Specialist develops and creates Sponsored Brands — each ad promotes up to three products — that reach your target shopper as they search for relevant items on Amazon. Sponsored Brands convert at three times the rate of Google Shopping Ads.

SPONSORED PRODUCT ADS

Your dedicated Amazon Marketing Specialist develops, creates, and manages your Sponsored Product Ads — each ad promotes one product — that reach your target shopper as they search for relevant items on Amazon. Sponsored Product Ads offer the best sales-per-click when it comes to Amazon PPC, and we maximize the profits from those sales by including negative keywords, which lowers your ACoS.

PRODUCT
DISPLAY ADS

Your dedicated Amazon Marketing Specialist develops, creates, and manages your Product Display Ads — each ad promotes one product — that reach your target shopper as they search for relevant products on Amazon, view merchandising emails from Amazon, and browse similar product listings. 

We also provide you with additional services that maximize your company’s success on Amazon.

DEDICATED AMAZON MARKETING SPECIALIST

With more than 1.6 million hours of expertise, our Amazon Marketing Specialists offer unmatched experience when it comes to Amazon PPC. Their knowledge, combined with AmazonFX and ContentGeniusFX, produces PPC campaigns that push your Amazon sales past your expectations.

IN-DEPTH KEYWORD RESEARCH

With the industry’s leading tools and our award-winning expertise, we research 20 high-value keywords for each of your products. We look at several factors when choosing keywords, including their search volume, competition, and cost-per-click (CPC). Your dedicated specialist also uses negative keywords in your campaign to reduce your ACoS.

AUTOMATIC AND MANUAL CAMPAIGN MANAGEMENT

Our Amazon PPC services include automatic and manual campaign management to deliver the best results. By focusing on each area, our team can optimize your advertising campaigns and bids, which maximizes your return on investment (ROI) and decreases your ACoS.

CUSTOM DATA-DRIVEN STRATEGY

We’ve generated more than $1 billion in revenue for our clients by focusing on data-driven strategies. That’s why our Amazon PPC campaigns utilize ContentGeniusFX, a revolutionary software that uses machine learning to inform, optimize, and enhance your custom PPC strategy.

COMPETITIVE ANALYSIS

We investigate your competitors every quarter, identifying new ways to advertise your products and enhance your existing PPC campaign by analyzing the product listings and product advertisements of your competition. Our proactive approach enhances our keyword research, plus allows our team to identify the best opportunities for your ad copy — resulting in more sales for you, and even fewer for your competitors.

AMAZONFX POWERED BY GOOGLE DATA STUDIO

As your Amazon PPC agency, we provide you complete access to AmazonFX. Google Data Studio powers AmazonFX, which offers you 24/7 access and in-depth insight into the performance of your Amazon PPC campaign. Watch in real-time as our data-driven strategies grow your sales and revenue, as well as lower your ACoS.

MONTHLY REPORTING

We understand the importance of data, which is why our advertising management services for Amazon include monthly reporting. With AmazonFX, your company receives in-depth insight into the performance of your ad campaign. This feature allows your team to see how our data-driven strategies not only increase your sales but also reduce your ACoS.

SUBSCRIBE AND SAVE RECOMMENDATIONS

We increase your sales further by offering product recommendations for Amazon Subscribe and Save. With routine orders from Amazon Subscribe and Save, you establish a source of recurring revenue that you can reinvest in your PPC campaign.

LIGHTING DEALS, COUPON, AND PROMOTION MANAGEMENT

Our Amazon PPC services also include management for Lightning Deals, plus promotions and coupons. With our team managing your promotions, your business can capitalize on high-traffic shopping days — Amazon continues to claim more than 50 percent of all online Black Friday sales — and maximize every opportunity for earning new sales.

ENHANCED BRAND CONTENT

If you’re an Amazon Seller, as well as an approved brand owner, our Amazon PPC services include Enhanced Brand Content. Our award-winning team of designers, copywriters, and marketing specialists create eye-catching product descriptions, from the copy to the images, that help drive sales from your advertising campaign.

A+ ENHANCED MARKETING CONTENT

Does your business use a vendor account? As a part of our Amazon PPC services, we optimize your A+ Enhanced Marketing Content to create a stunning user experience. With improved product detail pages, your company provides shoppers with helpful information that can increase your sales and move even more inventory off the shelves.

If you’re ready to start lowering your ACoS and collaborating with your Amazon Marketing Specialist, contact us online or give us a ring at 888-601-5359 to chat with our award-winning specialists about building a custom and data-driven campaign for your business.

How does our Amazon PPC agency help your business?

With more than $1 billion in revenue generated for our clients, WebFX is the choice for companies that want to decrease their ACoS, plus increase their sales, revenue, and market dominance. Choose WebFX as your Amazon PPC agency, and your business gains the following marketplace advantages:

ADVANCED AI AND REPORTING TECHNOLOGY

We’ve developed some of the most advanced software and tools for Amazon. With AmazonFX and ContentGeniusFX, we provide your business with in-depth and actionable insight into your PPC campaigns. That results in cutting-edge campaigns that maximize your revenue.

MORE THAN 225 AMAZON PPC EXPERTS

Unlike other Amazon PPC agencies, we feature a team of more than 225 Amazon Marketing Specialists. With their expertise and passion for the platform, they can develop campaigns that your competition can’t touch. Plus, they work with you one-on-one, so you’re always working with a familiar face.

CUSTOM PPC STRATEGIES

In digital marketing and advertising, “cookie-cutter” strategies don’t cut it. Our Amazon Marketing Specialists customize your Amazon PPC campaign to your company, products, and goals. We also take the time to learn your business, which maximizes your campaign’s results even further.

UNMATCHED CLIENT RETENTION

We’re passionate about helping your business succeed — and it shows too. We have a client retention rate of more than 90 percent, emphasizing that our Amazon PPC services deliver. Not to mention, our clients see their revenues increase by an average of 20 percent.

TRANSPARENT PRICES AND RESULTS

Since our start more than 20 years ago, we’ve valued transparency. That is why we publish all our prices and deliverables online, providing your company with the information you need to make a decision. It’s also why we developed AmazonFX, which offers transparent reporting on your campaign.

MORE THAN 20 YEARS OF EXPERIENCE

With more than 20 years of experience in the ecommerce market, WebFX offers a unique advantage. Our expertise, as well as familiarity with Amazon, ensures you receive a competitive campaign that drives product orders and satisfies shoppers.

Why use Amazon PPC services?

If you’re debating about investing in Amazon PPC services, don’t. Companies are spending almost 170 percent more on Amazon’s advertising options, emphasizing that success on Amazon requires a two-pronged approach — SEO and PPC.

Why else should you use Amazon PPC services?

1. DECREASE YOUR ACOS

As a seller on Amazon, you understand how critical a low ACoS is to the success of your advertising campaign — specifically your Amazon Sponsored Products ads. While you may sell a lot of products, if your ACoS is too high, it’ll wipe out your profits.

That’s why companies partner with our Amazon PPC agency.

With our expertise, as well as ContentGeniusFX, our team can discover and research high-value keywords with a low CPC. We can also find negative keywords to incorporate into your Amazon Sponsored Products ads.

For your business, that results in more sales and a lower ACoS.

2. INCREASE YOUR PRODUCT ORDERS

Amazon drives more than 40 percent of all online sales — which is why a presence on Amazon is critical for ecommerce businesses. When you invest some of your marketing budget into advertising on Amazon, however, you can take a bigger chunk of those sales.

You can also use PPC to increase orders for the following kinds of products:

  • New
  • Seasonal
  • High-selling

Our Amazon Marketing Specialists will collaborate with you too, helping you select the best products to promote. Depending on your business strategy, you may even advertise your entire product line to maximize your ROI.

3. IMPROVE YOUR BRAND AWARENESS

With our Amazon PPC services, you can promote your business and its products across Amazon. From appearing in relevant search results to relevant product listings, shoppers will discover your brand and products.

Even if your business doesn’t offer products on Amazon, you can benefit from this feature. Big-name companies like Verizon, Geico, and AT&T, for example, advertise on Amazon to promote their services alongside relevant products.

Why? Amazon is the new home for shoppers.

By increasing your brand awareness and sales through an ongoing Amazon PPC campaign, you’re earning an immediate and long-term return on your investment. Even better, improved brand awareness can contribute to your digital marketing efforts outside of Amazon, like social media.

4. GROW YOUR MARKET DOMINANCE

Our Amazon PPC services aim to build your market dominance. With increased sales, brand awareness, and online visibility, your business — and products — become the go-to choice for shoppers. That can lead to immense changes for your company.

A few examples of the positive impact our Amazon PPC agency can make on your company include:

  • A new product for your business
  • A series of new positions at your company
  • A new location for manufacturing, processing, or developing your products

With this kind of growth, your business can become a force in its industry.

5. ENHANCE YOUR AMAZON SEO STRATEGY

For the best results on Amazon, you need an SEO and PPC strategy. Why? Without SEO, your products become vulnerable to losing their Buy Boxes — and if your product isn’t winning its Buy Box, you can’t advertise it on Amazon.

That’s why we often recommend our Amazon PPC and Amazon SEO services. This approach enhances your digital marketing strategy on Amazon and makes your company more competitive against the competition, which can improve your ROI.

6. REACH YOUR TARGET SHOPPER

More than 50 percent of shoppers start their product search on Amazon. For companies not on Amazon, they’re missing out on half of the marketplace — that’s a massive loss, as well as an immense opportunity.

By adopting an integrated approach to Amazon, such as with Amazon SEO and Amazon PPC, your company can reach its target shopper. That connection translates to sales on your Amazon Store, which improves not only your bottom line but also your market competitiveness.

Decrease your ACoS with the industry’s leading Amazon PPC services

WebFX is a world leader for marketing and advertising on Amazon. With our award-winning services, industry-leading tech, and hands-on approach, we not only increase your sales on Amazon but also build your market share on the world’s biggest ecommerce platform.

Ready to decrease your ACoS, increase your sales, and partner with the best team for advertising on Amazon? Contact us online or give us a ring at 888-601-5359 to learn more about our Amazon PPC services, as well as receive a free custom quote!

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