WebFX is a leading social media marketing agency with a focus on driving impactful business growth through social media services. Whether you are looking to enhance your brand's social media presence or drive targeted leads through social media management, our team is ready to help you hit your goals.
Social platforms provide so many opportunities to connect with your audience, and you could miss out key growth opportunities if you aren’t utilizing a social media marketing campaign. In fact, marketing on these platforms is one of the most beneficial ways to advertise your business — so much so that social media spend is slated to increase 18.5% in the next five years. So whether you’re posting information, sharing links, or providing special offers to your followers, social platforms are a great way to interact, connect, and convert.
We’ve worked on over 1,000 marketing campaigns to date, which means we’re well-seasoned in creating an effective social media campaign for your unique business.
We’ll custom craft your social media campaign around your own specific lead-based goals and other important industry KPIs.
If you’re worried about a well-supported campaign, WebFX has all the resources necessary to ensure that your strategy is the best it can me. We have a team of 200+, which is made up of marketers, designers, and copywriters which will all have a hand in supporting your campaign.
So if you’re ready, so are we! Let’s talk about social media services! If you’d like to talk to a social media specialist before reading on, you can contact us directly at 888-601-5359.
Start by Building Your Custom Social Media Strategy
WebFX offers tiered social media pricing based on the number of social networks included. For a detailed list of the social media pricing packages, please see the chart above.
What Do Our Social Media Services Include?
In addition to choosing your platforms, you’ll also get to choose with social media services package is right for you. We offer two options — standard consultation and reporting which occurs monthly, or enhanced consultation and reporting, which occurs weekly.
Regardless of what your custom social media services plan looks like, there are a few key features that are included when you partner with WebFX:
Industry-specific Strategy & Plan
With WebFX, every social media client receives a social media marketing strategy that is custom to their industry and business. You’ll also receive a social media competitive analysis, which means that we’ll take an in depth look at some of your competitors in order to make the best suggestions for your campaign.
Social Media Brand Reputation Analysis
You’ll also receive a social media brand reputation analysis, which will go through any negative comments or posts about your business and make you aware of what we can do to diminish them.
Social Media Audit
We also take the time to give all of our clients a social media audit along with our recommendations for your campaign. Though you have the final say, we want to give you our professional advice based on our findings.
Dedicated Account Manager
In addition, you’ll receive a dedicated account manager who you work with throughout the campaign. They are responsible for developing overall strategy, post topics, implementation of social media, reporting, and more.
Editorial Calendar Creation
Our editorial calendar creation helps keep you and your team informed on when posts are going live on your social properties. With the fast-moving social landscape, our content publishing process keeps you in the loop and our project management agile.
...and much more!
Some bonuses include access to content publishing tools, social media contest tools, MarketingCloudFX, and network setup/optimization.
Social Media Advertising Pricing & Plans
WebFX also offers social media advertising, which is a great way to increase brand awareness and conversions through social media.
Social media management is useful if you want us to manage all of your social media platforms, including content, contests, etc. If you’re looking to advertise with social media however, a social media advertising plan could be right for you!
Many of our clients combine both packages to target their market on social media via both organic posts and paid advertising.
We offer two social media advertising packages below (standard and enhanced)and you can choose the number of social media platforms that you want to place ads.
All campaigns will receive audience targeting, custom image compression and delivery, mobile device optimized ads, installation of network tracking pixels, an account manager, and 48 business hour response time — just to name a few.
1 social network
2 social networks
3 social networks
4 social networks
5 social networks
Number of Advertising Campaigns/Target Audiences
up to 2
up to 3
up to 4
up to 5
up to 6
Number of Unique Ads
up to 4
up to 6
up to 8
up to 10
up to 12
Number of Unique Custom Advertising Images (WebFX Design Team)
Social Media Remarketing Campaign & Ad
Monthly Advertising Targeting & Copy Tweaks
up to 4
up to 6
up to 8
up to 10
up to 12
Keywords, Interest, User Intent Targeting
Company Size, Industry, Job Title, etc. Targeting
Custom Image Compression & Delivery of Source Files
Mobile Device Optimized Ads
Installation of Network Tracking Pixels on Website
Dedicated Social Media Advertising Account Manager
48 Business Hour Response Time
Up to 1 personal Social Media Consultations per Month
Jazmin De Jesus discusses social media marketing pricing and what you can expect to get for your investment.
How do social media services impact business goals?
Social media lives up to its name — it allows you to be social with your followers.
This doesn’t just mean you post an update every now and then, and scroll through your feed to see what they’re up to. But rather social platforms allow you to get to know your audience, what they like, what they’re looking for, and how you lived up to their expectations.
Social media services work in a variety of different ways. Let’s talk about the five major ways that social media can impact your business.
1. Social media allows you to inform
First and foremost, social media platforms allow you to inform your audience. No matter what you post, you’re essentially informing them on an aspect of your business or industry.
For example, if you share a statistic about your industry, like how many of a specific product you sell in a calendar year, you’re informing your audience. If you share a link to the latest blog post on your website, you’re informing your audience. And even if you tease an upcoming event, you guessed it! You’re still informing your audience.
Providing information to your friends and followers allows you to become a trusted leader in your industry, and it shows your followers that you will provide them with beneficial information and not just sales pitches.
Not to mention, the more they know about your products and services, the more likely they will be to purchase!
2. Social media allows you to share
But information is nothing if it’s not shared, which is why social media services are so effective.
Social media platforms are literally built to share information to a wider audience. Your followers can like and share your content, which allows their followers to like and share your content — and the process continues in a cyclical fashion.
That means that just by sharing one blog post to your 700 followers, 700 can double, triple, and even quadruple thanks to the nature of social media platforms.
That’s not to say that everything you share will go viral, or even that it will get 50 likes, but social media services open the door to that possibility.
3. Social media allows you to give your audience a preview
Providing previews to your audience is a great way to engage them, and a great way to ensure that they return to your page often.
When you show them that new products, services, specials, or events are in the works, you can guarantee that they’ll be back to learn more.
For example, if you have a surprise 25% off sale coming up soon, and tease it every morning at 9 A.M., users will be waiting on your update, which means they will stay engaged with your brand. Not to mention, they’ll be the first to know about the awesome sale, and if they’ve been that interested in the process, they’ll likely be the first ones to make a purchase as well!
4. Social media allows you to connect
Not only are social media platforms beneficial for sharing information, but it’s also a great way to connect with other figureheads in your industry, learn from them, and even build relationships that allow you to strengthen your authority within your industry.
For example, if you connect with a boat dealer on Facebook, and you sell parts that improve their boats, you may create a relationship that allows your business to flourish.
You might even build a few partnerships along the way, which is sure to increase your sales.
5. Social media allows you to learn
Social media is also a great place to learn — namely about your competition, what your target audience likes, what they react to and engage with, and more.
You can watch how your competition uses social media and watch how users respond. It’s almost like using your competition as Guinea pigs to see what post strategies work, and which don’t.
Take notes, so that if something flops, you’ll know not to bother trying it.
What platforms can I advertise on?
At WebFX we specialize in marketing on five different advertising platforms for your social media marketing campaign. They’re the most popular ones, and as far as we’re concerned, they’re the most effective too!
We offer social media services on the following platforms:
All of these platforms work in their own unique way to drive results for your business.
As opposed to Facebook, Twitter is unique because it allows users to only write in 280-character blocks of text. This means that if you’re looking to share a long-winded story about a product or service, this platform isn’t the place to do it.
Rather, this is the place for short, punchy updates. However, you can also share videos and images on Twitter, and users have the option to like and retweet your content.
There is also a direct message feature on Twitter which allows for customer service, and an ad platform as well.
Pinterest isn’t just great for recipes and home décor — it’s also a great platform to market your business!
If you’re wondering how Pinterest works for your business, consider this — 86% of daily users have used Pinterest in stores to find products, and 89% of daily users have bought something that they found on Pinterest.
This makes it a great place to increase brand awareness for your business, and to increase sales too!
LinkedIn is sometimes known as the more professional version of Facebook. That’s because the features and the visual interface are very similar.
On the platform boasting over 260 million users, you can share written content, links, photos, and videos, and it’s a great platform to connect with other industry leaders in your niche.
Instagram is another great social media hub for sharing information with your followers and converting them into paid customers. Instagram has an impressive 800 million-person following, which means when you share your content on Instagram, it has the potential to be seen by tons of people.
Instagram is a photo-heavy social media site that allows you to share pictures and a caption. You can also include links in your caption, and tag people in your photos.
Another great feature of Instagram is the stories. You can capture small video snippets of events to post on your story, which you can provide a text caption for, graphics, and more.
You can also use Instagram ads to create a place for users to jump straight to your site and buy the product in your ad.
Ready to kickstart your new social media strategy? Partnering with WebFX is a great way to save time and hit your goals through our social media services. Below are some questions that you can expect us to ask as we get started in partnering with you. Information sharing is key to any successful social media campaign and we can't get to get to know more about you, your business, and your vision for the social campaigns.
At WebFX, we don’t believe in cookie-cutter services. Every one of our clients has a specific social media service strategy catered specifically to their business and their needs. We know that your business is unique, and you have your own set of goals, your own brand guidelines, and more.
We’ll start by getting to know you, your competition, your goals, and what you’re looking to accomplish with our social media services. We don’t want to leave any stone unturned in terms of your campaign, so we’ll ask a lot of questions that will help us craft the perfect strategy for you.
How many social media platforms should I target with my campaign?
WebFX offers marketing strategies for all of the mentioned platforms, and we can’t wait to help your business grow!
Simply pick any combination of social media services to get started.
Though it’s not necessary to create a campaign on each platform, it sure is beneficial to use a combination of platforms. It all depends on your budget and goals.
When you use more than one social media platform, you can put a variety of social media buttons on your website, instead of just one or two. This will show your audience that you’re widely available, and you can reach your audience in a variety of ways.
Give us a call and we can help you narrow down which networks make the most sense for your online presence.
What role does social media play in your specific industry?
We want to know all about your industry. Is it competitive, or is your business extremely unique? Social media for heavy equipment dealers looks a lot different then social media for a local winery.
We want to know exactly what you do, what you sell, what you provide, and what others in your industry do similarly and differently.
This will help us to put ourselves in your shoes, so that we can better understand how to market your business on social media.
What is the competitive landscape like in your niche?
We also want to know about the competitors that you’re most worried about. In knowing and studying your greatest competition, we can put together a strategy that will help you win customers over.
We want to see who your competition is marketing to, what kinds of content they post, and how users interact with them. We can learn a lot by looking out for successful and unsuccessful strategies on your competitors’ social media pages.
What goals do you hope to accomplish through social media services?
We also want to know about your specific goals for your social media campaign. This includes things like how many people you want to reach, what info you want to provide, the overall style of your profiles, and more.
If your brand has a certain color scheme, we want to incorporate that into your social profiles! If you have a slogan that is meaningful to your brand, we want to add it to your header image! Small things like this can make your social profiles even more effective because they really go the extra mile to tell your audience about your brand, and to create brand awareness.
Other information that is helpful for us is to know what kind of following are you looking to have — is there a specific number you have in mind? Do you want to steal the spotlight from one specific competitor? Let us know!
What audience do you want to target through social media?
Who do you serve? Is your primary audience female or male? Young or old? Are they more interested in reading or watching videos? Do they interact more with photos or content?
If you don’t know the answers to all of these questions, it’s okay! We’re here to help you learn things too, and the more we work on your campaign, the more we’ll learn about your audience together.
The more we know about the demographics of your audience, the better we’ll be able to target them properly with your social media services.
Ready to take the next step?
WebFX is a full-service Internet marketing agency in Harrisburg, PA. Since we’re full-service, we don’t only know the ins and outs of social media, but we also know tons about other Internet marketing strategies including SEO, PPC, email marketing, content marketing, and even web design.
We’re in the top of our class for the services we provide, and our over 500 satisfied clients speak to our superiority. We have over 422 client testimonials to prove that we’re not just an Internet marketing company, we’re one of the best.
In just one year, we’ve seen companies increase their search engine traffic anywhere from 31% to 668% — that’s huge!
So what are you waiting for? WebFX can help your business create the best social media campaign possible.
Contact us online or give us a call at 888-601-5359. We can’t wait to improve your business with our social media services!
Explore Social Media - Additional Resources
We offer a variety of social media services and resources, all designed to help you find your social footing. We can connect you with the biggest influencers in your industry, curate your online reputation, and build trust with your users.
We also offer award winning responsive web design, conversion rate optimization, and user experience design services to keep your social presence looking modern and consisteny across all of your profiles.
Just looking to learn? We have you covered there too! Our expert team of social media specialists has hundreds of free, comprehensive social media guides and resources across our site. Check out some of our most popular articles and resources below!