How Much Does Social Media Marketing Cost in 2018?

Our world is becoming increasingly social. With more social networks then ever, marketers are turning to social media to engage potential customers. We all know social media marketing is important but deciding how much to spend can be tricky. This handy guide will show you average costs, spending data on social media networks and more. If you are interested in our services, scroll down to use our cost estimate calculator!

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Social Media Pricing: How much do social media management services cost?

Social media sites continue to gain popularity, and they are extremely effective for marketing. With social media, you can connect with current and potential customers. It also allows you to develop relationships that encourage them to purchase your products and services.

When it comes to social media marketing, most people want to know how much it costs. The answer? It depends on several factors: the experience of the employees at the agency you hire, the plan you choose, the number of social networks you use to market your business, and more.

At WebpageFX, an award-winning social media agency, we offer numerous social media plans to help you customize your strategy and make the most of your budget. For social media services from WebpageFX, you can expect to pay anywhere from $850 per month to $2,750 per month.

On this page, we’ll take a look at how much you’ll pay to market your business on each social network, as well as the various social media plans we offer.

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Video: Social Media Pricing

Jazmin De Jesus of WebpageFX discusses why social media marketing is important and how much you can expect to pay for it.

How much does social media marketing cost?

Signing up for an account on a social media platform is free — anyone can create a business Facebook page or a Twitter account. However, social media monitoring can be very time-consuming.

It may also be difficult to find someone on staff who has the experience and knowledge necessary to properly manage your social media accounts. If not executed correctly, a social media campaign can be very costly to your brand.

WebpageFX offers social media marketing plans for top social networks including: Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Our plans are a fraction of what it would cost to hire a dedicated social media manager, and you’ll get a fully maintained campaign.

Our experienced and informed staff will help you not only build an effective online presence, but also ensure that it is monitored and updated in a timely manner.

Wondering how much you should expect to pay for social media marketing? Let’s take a look at the cost to market your business on each channel, as well as custom social media pricing from WebpageFX.

How much does it cost to advertise on different social networks?

Wondering how much you should expect to pay to market your business on social media? Let’s take a look at the price of marketing on each social platform.

LinkedIn

Just like Facebook and Twitter, it costs nothing to set up a profile for your business on LinkedIn. However, you have several paid options to help you boost connections and brand awareness.

LinkedIn ads

With LinkedIn, you can create sidebar ads that display next to users’ feeds and pages they visit. These brief ads include a thumbnail image, and they are designed to encourage people to click to visit your website. You can create up to 15 different LinkedIn ads, each including a 25-character headline and 75-character description.

LinkedIn advertising also allows you to target your ads based on a user’s company size, industry, name, job title, category, and seniority.

Like Facebook, LinkedIn offers both cost per click (CPC) and cost per 1000 impressions (CPM). With the CPC model, you pay every time someone clicks your ad. While the minimum bid is $2, LinkedIn recommends that you bid at least $5.55 - $9.33. You can also set a daily budget of at least $10 and set your ad to run indefinitely or until a certain date.

If you decide to use the CPM model, you must submit a minimum bid of $2, but LinkedIn suggests you bid at least $2.85 - $4.62.

Sponsored updates

Your business can also sponsor updates on LinkedIn. This feature is very similar to Facebook’s sponsored posts and Twitter’s sponsored tweets.

Sponsored updates show up with other posts in users’ feeds, but they are tagged with the label “Sponsored” under your company’s name.

To sponsor an update, you will first need to choose an existing update from your LinkedIn. The targeting options are the same as regular ads.

For sponsored posts, the pricing model is similar to pricing for regular ads, but the suggested bids are slightly different.

If you choose the CPC option, you will pay a minimum bid of $2.50, but LinkedIn suggests you bid $5.67 - $10.09. On the other hand, you will pay a minimum of $10.50 for the CPM option with a suggested bid of $18.55 - $28.91. You must also have a daily budget of at least $10 for sponsored updates.

Instagram

It’s completely free to set up an Instagram page for your business, but you can create Instagram ads that appear as “Sponsored posts” in users’ feeds.

At first, these ads were only available to big brands. However, you can now access Instagram advertising options for your business via the Facebook ad manager.

On average, you can expect to pay $6.70 for every thousand views of your Instagram photo ad. You can also create video ads on Instagram, and you will pay around $3 for every thousand video views, with some businesses reporting paying $0.02 per view.

Pinterest

While it’s free to set up a Pinterest for your business, you can choose to promote your pins to reach more users.

All you need to do is choose a pin you want to promote. With promoted pins, you can select the keywords you want your pin to show up for in search results. You can also narrow down your audience by location, language, gender, and device.

Pinterest uses CPC pricing, so you’ll only pay when someone clicks the pin and visits your website. First, you’ll set a maximum CPC bid, the highest amount you’re willing to pay for a click to your website. The amount you are charged will never exceed your max bid, and you may pay less than your bid. For example, Social Media Examiner found that a client bid $1 and was only charged $0.13 per click.

You can also set a daily campaign budget and determine how long you want your campaign to run.

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WebpageFX social media management pricing

WebpageFX offers social media management plans to help you develop a custom strategy and social media pages that drive results for your business.

Our social media management plans allow you to choose the number of platforms you want to use to build a social strategy tailored to your budget and goals. Here’s a run down of how much you can expect to pay.

With all of our social media plans, you will receive network setup and optimization, a social media competitive analysis and brand reputation analysis, a social media audit and custom recommendations, a dedicated social media account manager, daily monitoring of your social media account, access to WebpageFX editorial calendar, content publishing tools, and social media contest tools, monthly reporting, access to MarketingCloudFX, cover photo and profile photo design, and more.

One network includes

  • 15 social posts per month
  • 6 custom images per month
  • 2 ad campaigns
  • $850
    per month
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Two networks include

  • 30 social posts per month
  • 8 custom images per month
  • 3 ad campaigns
  • 2 blog posts
  • $1,250
    per month
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Three networks include

  • 45 social posts per month
  • 10 custom images per month
  • 4 ad campaigns
  • 2 blog posts per month
  • $1,450
    per month
Get a Quote

Four networks include

  • 60 social posts
  • 12 custom images
  • 5 ad campaigns
  • 4 blog posts
  • One contest per year
  • $1,750
    per month
Get a Quote

Five networks include

  • 75 social posts
  • 14 custom images
  • 6 ad campaigns
  • 4 blog posts
  • One contest per year
  • $2,050
    per month
Get a Quote

WebpageFX social media advertising pricing

If you want to hone in on your social media ads, WebpageFX also offers social media advertising plans. All of our social ad plans include: custom ad images, advanced targeting options, a dedicated account manager, and much more.

Let’s look exactly what’s included and the pricing for social media advertising plans from WebpageFX.

One network includes

  • 2 advertising campaigns
  • 4 unique ads
  • 1 custom advertising image (WebpageFX design team)
  • 4 monthly advertising targeting and copy tweaks
  • $800
    initial campaign investment + $400 per month + 200 recommended third-party ad spend
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Two networks include

  • 3 advertising campaigns
  • 6 unique ads
  • 2 custom advertising images (WebpageFX design team)
  • 6 monthly advertising targeting and copy tweaks
  • 1 social media remarketing campaign and ad
  • Demographic targeting
  • Keywords, Interest, User Intent Targeting
  • $1,200
    initial campaign investment + $600 per month + 400 recommended third-party ad spend
Get a Quote

Three networks include

  • 4 advertising campaigns
  • 8 unique ads
  • 4 custom advertising images (WebpageFX design team)
  • 8 monthly advertising targeting and copy tweaks
  • 1 social media remarketing campaign and ad
  • Demographic targeting
  • Keywords, Interest, User Intent Targeting
  • $1,500
    initial campaign investment + $800 per month + 600 recommended third-party ad spend
Get a Quote

Four networks include

  • 5 advertising campaigns/target audiences
  • 10 unique ads
  • 8 custom advertising images (WebpageFX design team)
  • 10 monthly advertising targeting and copy tweaks
  • 1 social media remarketing campaign and ad
  • Demographic targeting
  • Keywords, Interest, User Intent Targeting
  • $1,800
    initial campaign investment + $1,000 per month + 800 recommended third-party ad spend
Get a Quote

Five networks include

  • Up to 6 advertising campaigns/target audiences
  • Up to 12 unique ads
  • 10 custom advertising images (WebpageFX design team)
  • Up to 12 monthly advertising targeting and copy tweaks
  • 1 social media remarketing campaign and ad
  • Demographic targeting
  • Keywords, Interest, User Intent Targeting
  • $2,100
    initial campaign investment + $1,200 per month + 1,000 recommended third-party ad spend
Get a Quote

Cost of enhanced social media consultation and reporting

With both our social media management and social media advertising plans, WebpageFX offers enhanced consultation and reporting for an additional fee. This option gives you access to weekly calls or campaign status updates, as well as standard weekly reporting and analysis.

For our social media management plans, the price for enhanced social media consultation and reporting is:

  • One social network: $1,550 per month
  • Two social networks: $1,950 per month
  • Three social networks: $2,150 per month
  • Four social networks: $2,450 per month
  • Five social networks: $2,750 per month

The cost for enhanced consultation and reporting for our social media advertising plans is:

  • One social network: $800 per month
  • Two social networks: $1,000 per month
  • Three social networks: $1,200 per month
  • Four social networks: $1,400 per month
  • Five social networks: $1,600 per month

How much should you spend on social media marketing?

The amount you spend on social media depends on a number of factors, such as the number of platforms you use, the paid ads you create, and whether you choose to outsource your social media marketing.

On average, companies that outsource their social media marketing spend $200 - $350 per day. This equates to $4,000 - $7,000 per month or $48,000 - $84,000 each year.

In 2016, companies spent an average of 11.7% of their total marketing budgets on social media.

Ultimately, you must choose a budget that fits the needs and goals of your business. WebpageFX offers affordable social media plans to help you manage and optimize your social presence to reach more customers and earn more revenue online.

A wide array of services are included with each social media pricing level that WebpageFX offers. We'll work with you to review your goals, your marketing budget, and your industry to determine the best social media pricing marketing package for you. That way, we can make sure we're offering social media management packages that match up with your needs at a price that works for your company.

If you have never used social media before, you may want to start with our basic plan. WebpageFX will create a Facebook page for business for you, optimize it for likes and maximum engagement, and install any Facebook apps that you would like. We will post three weekly updates and set up an advertising campaign. This affordable social media pricing level is perfect for small businesses who are new to the world of social interaction.

If you have a larger business and you're serious about social media, our aggressive or market leader social media marketing pricing packages are right for you. With these plans, we will create profiles on additional social media channels, like Twitter, Pinterest, LinkedIn, and many more. WebpageFX’s dedicated team of social media strategists will post content for you on a daily basis, and they'll even write blog posts for your social platforms.

What does WebpageFX base its social media marketing pricing on?

Unlike other forms of Internet marketing, social media should focus on providing valuable content to your target audience that moves them to recommend your site to others. Viral word-of-mouth is the goal.

WebpageFX has found the social-media-visitor-to-subscriber conversion method to be the most cost-effective way to take advantage of the massive social media traffic potential.

Our social media pricing is based on the many different approaches we use to do just that. From Twitter and Facebook to blogs and online contests, WebpageFX's social media pricing is based on all the different strategies we use to create an effective online presence for your company.

Altogether, our social media prices are based on what we provide for your business and how well your campaign performs.

Even though it can be tempting to go with a cheaper social media campaign, cheaper rarely means better. For example, if an agency promises social media plans for $99 per month, they probably lack the tools and experience needed to help you get the best possible ROI for your social campaigns.

WebpageFX is a leader in social media marketing

As one of the top social media firms in the industry, WebpageFX can help you establish, grow, and maintain your company's interactions with customers online.

We have a variety social marketing bundles, so you can find the social media marketing package that works best for your needs. When you partner with us, we don't give you a generic, cookie-cutter solution for your company's needs — we make sure you get the social media services that works for you.

In addition, we believe that transparency helps create and nurture our relationships with clients. That's why you can find our social media pricing and social media consulting rates right on the page.

We want you to know exactly what you get for your social media price, and we want to make sure you get the most value out of your spending as possible. When you know what you're buying, you can feel more confident when you spend — and we want our clients to be comfortable with us while knowing all of our social media marketing pricing.

WebpageFX, a leading social media firm, knows exactly what it takes to create an online buzz by reaching your audience with a systematic social media strategy. WebpageFX can help you:

  • Establish a social presence through top social media channels and networks
  • Actively engage with users to foster new relationships that compel them to purchase, and move them to recommend your site to others
  • Craft valuable content to meet your needs and expectations with an effective social media pricing plan

What’s the next step?

When you partner with WebpageFX, we focus on reaching your goals and driving revenue for your company through successful social media management. To date, we've driven over $1 billion in sales and more than 3 million leads for our clients.

Whether you want to establish a more influential presence on social media, engage more effectively with customers, create helpful content, or move more customers to your site, we're the agency for you!

We've worked with over a dozen different industries, and we have the experience and knowledge you seek.

If you want to experience the benefits of social media, contact our dedicated team or call us at 888-601-5359 to get a free quote and learn more about how social media can have a positive impact on your business!

Ready to create a social media plan that drives results?

Call 888-601-5359 or contact an expert to learn more about world-class social media services from WebpageFX.

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