SEO Pricing: How Much Does SEO Cost in 2018?

The cost of SEO services varies depending on what is included. Most SEO projects in 2018 cost between $350-$2,000/month based on the scope of the project. A one-time project will range between $5,000-$30,000 and hourly rates for consultants fall between $80-$200/hour.

View our SEO pricing plans

How much should I pay for SEO?

If you want to boost website traffic, reach more customers, and increase conversions, search engine optimization (SEO) can help.

When it comes to choosing an SEO partner and implementing SEO strategies, you’ll likely want to know how much it costs.

On this page, we’ll break down the average cost of SEO in 2018, so you know what to expect to pay to work with a top SEO partner, like WebFX.

If you want to learn more, just keep reading, or give us a ring at 888-601-5359 to speak with a strategist about custom SEO pricing.

Let’s take a deep dive into the world of SEO pricing!

Video: What's the Cost of Good SEO?

Tyler Bouldin, web strategy manager at WebFX, discusses SEO pricing, how WebFX works out pricing, and what you can do to get a free quote for your company's website.

What is SEO?

the definiton of the term seo

Key SEO factors

Here’s a break down of some of the most important SEO factors to pay attention to if you want to increase your site’s rankings in search results.

  • Add keywords to your URLs, page titles, meta descriptions, headings, and site content: When search bots crawl your site, they look for keywords to identify the topic of your content. This helps them display your site in relevant search results. Ultimately, when your site ranks higher in search results, more people can find and contact your business.
  • Optimize alt attributes: You will also want to add alt tags to your multimedia. Since search engines can’t “read” multimedia elements, you need to include alt tags — text descriptions of your multimedia. This gives helps search engines better understand and index your multimedia content.
  • Update your content regularly: Site visitors and search engines alike love freshly updated, quality content. Keeping your site updated on a regular basis will keep visitors and search bots coming back for more. Regular site updates can also help you establish yourself as a leader in your industry.
  • Optimize technical site elements: You can also take some time to optimize technical elements of your site like your coding and page speed. Cleaning up your code and ensuring that your page loads at top speeds can boost your rankings in search results and encourage people to spend more time on your site This year, page speed will also become a major mobile search factor, so you need to ensure your site loads quickly across a number of devices.
  • Implement responsive design: In order to improve user-friendliness, you’ll want to implement responsive design. With responsive design, you can ensure that your site looks great and performs well, no matter the device a visitor uses to access it. In other words, responsive design allows smartphone, desktop, and tablet users to have the same great experience on your site.
  • Streamline navigation: Search engines want to reward sites that provide great experiences for visitors. To make sure people can find the information they need on your site, you’ll want to streamline your navigation. Instead of cluttering your navigation with links, only link to the most important pages. From there, you can link out to other pages deeper in your site.
  • Answer users’ questions: You’ll also want to make sure your site provides valuable answers to visitors’ questions. You can do this by creating custom content. Be sure to conduct keyword research to discover trending topics in your industry, and publish fresh content to answer questions and improve users’ experience on your site.

If you want to improve your rankings in search results for keywords related to your business, paying attention to and optimizing these SEO factors is a great place to start.

Why is SEO important?

Why do you want to rank at the top of search results? The answer is simple.

Since 75% of people don’t look past the first page of first results. This means that if you want more customers to find and contact your business, you need to rank in top search results for keywords and phrases related to your business.

stat about 75 percent of search traffic

Research shows that the first page of organic search results has a 71% click through rate (CTR), while pages two and three have a combined CTR of only 6% — a drastic decline.

Moral of the story? The higher you rank in search results, the more people will find and visit your site. This means that you can reach more customers and earn more revenue for your business.

One Size Does Not Fit All

Select an SEO service to view custom SEO costs for your campaign

National SEO

Trying to rank a service or product keyword at the top of your favorite search engine? National SEO is the strategy to get there!

SEO Services

Local SEO

Beating out your local competitors can make a huge difference for your business. Make sure your local business shows up with Local SEO.

Local SEO Services

ECommerce SEO

Selling products online? Want to keep inventory moving? Ecommerce SEO is the longterm strategy that keeps your warehouse busy!

Ecommerce SEO Services

How much should you spend on SEO services?

The amount you pay for SEO services will also depend on the size of your business and the extent of services you require. While SEO costs vary from agency to agency, it’s important to remember that you often get what you pay for when it comes to SEO services. When choosing an SEO agency, don’t compromise quality for “cheap” SEO services. Like many other professional services industries, ongoing consultation with an industry leader in SEO will be more expensive than with an inexperienced and unproven firm.

cost of most seo projects

While it is tough to estimate typical costs — given the wide range of campaigns — most SEO projects cost between $400/month to $10,000/month depending on level of service. A small business with a 15-page website will typically be on the lower end of the spectrum while an ecommerce store with 50,000+ products should plan on a larger budget for SEO.

In the end, your goals should determine precisely how much you should spend on SEO services. The bigger your website, the more extensive the SEO project will be. This means you should expect to pay more for SEO services. It’s also important to remember that SEO is an ongoing strategy. Instead of investing in one-time SEO strategies, you should think about a monthly SEO plan that will keep your site fresh and allow it to continually rank at the top of search results.

How is SEO pricing determined in 2018?

Unfortunately, there is no industry standard for average SEO prices.

there is no industry standard for seo pricing

This means any firm can claim they do SEO and charge whatever prices they desire. The burden is ultimately left to the consumer to determine a fair SEO price, especially if there is an ongoing charge for monthly SEO plans.

This fact only furthers the importance of understanding what you will get for your Internet marketing dollars. That way, you can conclude whether it's worth the investment based on the return you expect. Ultimately though, your decision should be based on the overall, long-term value of the SEO services included.

The huge variety of opportunities that SEO provides makes it more important to know how to price SEO.

Depending on the SEO services you choose, the scope of your project, and the agency you work with, you can expect to pay anywhere from $500 - $30,000 for SEO services. When it comes to SEO Pricing, most agencies follow one of these payment models:

cost chart of seo elements

For the monthly retainer, clients will pay a monthly fee for selected SEO services.

The fixed-price contract services allow clients to sign a contract and pay a set fee for specific SEO services. The services on the chart are ones that are typically included.

Project-based pricing is similar to contract-based services,but it allows clients to pay a determined fee for custom SEO projects.

Hourly consulting refers to a contract in which clients pay agencies an hourly fee in exchange for SEO services.

Note: If companies charge less than $750/month for SEO services, you’ll want to be careful. When it comes to SEO, you often get what you pay for with regards to results. Companies that offer “cheap” SEO services often lack the resources and experience necessary to help you earn the highest possible ROI.

It’s also important to remember that no matter what plan you choose, SEO takes time — you won’t see results overnight. That being said, SEO is extremely valuable, and it will position your business for long-term success. You can rest assured that you’ll earn an impressive ROI for SEO services when working with a top agency like WebFX.

Ready To Grow? Get Your Free Quote Today:

Our digital strategists have put together successful Internet marketing campaigns for businesses ranging from local coffee shops to publicly traded companies. They’ll do the same for you. Request a free quote and experience why WebFX is rated as the world's best SEO agency.

What do SEO services include?

As marketing channels continue to expand online, the definition of “SEO” becomes broader.

In 2018, common SEO plans include items like social media optimization, content marketing, conversion analysis, and other avenues of online marketing. Be sure that the SEO company you choose is well-versed in a variety of marketing services that can impact SEO results for your campaigns. Find out why WebFX is the best SEO company for the job.

It's important for firms include multiple services in their professional SEO packages so you can be sure you're working with a full-service provider.

If an agency doesn't offer everything you want to cover, they could be lagging in terms of service offerings or offering monthly SEO services that are lackluster. Every company should have SEO service pricing available for you and other potential clients to detail how they work — and if they don't, it's a good sign that you should find SEO packages prices somewhere else.

In 2018, our SEO pricing is based on a variety of factors. WebFX has broken down SEO pricing into a tiered chart for your convenience, but keep in mind that this SEO marketing pricing only pertains to us. There's no industry standard saying what a corporate SEO agency has to charge — but we think it's important to post our pricing SEO company pricing for everyone to see.

There are never any hidden fees with us. We want you to know, up front, what you get with each one of our SEO pricing plans. This will help you make a well-informed decision and know what to consider when comparing the value of any SEO services package. Comparing an SEO package price with other services is an essential step in the purchasing process, and it can also help you choose the right SEO specialists for your business.

What to look for when researching the cost of SEO

The cost of SEO varies depending on the scope of your project. However, there are a few things to consider when researching the cost of SEO. As an authority in pricing SEO services, WebFX is qualified to educate you in what to seek out — and what a fair SEO service rate is — when comparing vendors, firms, or agencies.

SEO service rates are different everywhere, so learning what they reflect and how they could impact your business is critical to making the best choice for your business.

The process behind a strong SEO campaign include countless methods and strategies, and SEO is constantly being refined to meet the search engines' algorithm updates. You want to ensure that the SEO company you partner with is willing to adapt to the frequent changes search engines make to their algorithm. They should also take a proactive and forward-looking approach to best SEO practices.

Moreover, because each company is unique and should be treated as such, it is important to be vigilant.

partner with an agency that adapts

Avoid companies that offer a “one size fits all” package, and beware of companies with search engine optimization service prices that are high and set in stone. We know you have unique needs, and that’s why WebFX offers three different plans, and even has custom Internet marketing packages for when your needs just don't fit within the scope of our standard SEO plans.

WebFX has been in the business of SEO for many years and has some of the best Internet marketers in the business. With our history and expert team of SEO specialists, we've created a systematic approach to SEO pricing. We're experts when it comes to search engine marketing, and we know how much effort goes into a successful SEO campaign. That means we also know the best price for SEO depending on a customer's needs.

SEO plans from WebFX

At WebFX, we offer standard, local, enterprise, and ecommerce SEO plans, all with various tiers to fit your needs and budget.

In addition to our SEO services, clients receive access to MarketingCloudFX — our proprietary, all-in-one software that combines lead tracking, advanced visitor targeting, call tracking, automated email marketing, and more. The best part? Our SEO plans and MarketingCloudFX features are designed to earn you the highest possible ROI for your campaigns.

To get an idea of how much you should expect to pay for our SEO services, check out the tables below.

Features
Aggressive Plan
Market Leader
Market Leader w/ Earned Media
Enterprise
Need more information? Call Us: 717-609-1553
$800/moafter initial campaign investment
$1,300/moafter initial campaign investment
$2,500/moafter initial campaign investment
Custom Pricing
Features Aggressive Plan Market Leader Market Leader w/ Earned Media Enterprise
Number of keyphrases optimized
(Keyphrases with less than 1M results)
What's This?

Results - 1 Million

"Diapers" is one keyphrase, and "Diapers for babies" is another keyphrase. Wondering if your term has less than 1M search results? Go to Google, type in your term, then see how many results it returns. If less than 1M are returned, you're covered.

Up to 80 Up to 150 Up to 300 Custom
Web server and on-page analysis & reporting
What's This?

Common errors include having Javascript files embedded incorrectly and poor navigational structure. We will take a look at how your server is set-up and make changes as necessary.

Custom
Keyphrase research and selection
What's This?

Great keyphrase research is the solid foundation of any SEO campaign. We will analyze keywords to determine what phrases will convert, which phrases will drive traffic, and which will do both.

Custom
Predictive keyword analysis
What's This?

In addition to our own keyword research using tools such as the Google Adwords Keyword Planner, we will analyze your keywords using our proprietary predictive keyword analysis tool to estimate the amount of traffic/leads/sales that can be gained by improving each keywords position.

Custom
Meta tags (Title & description)
What's This?

Meta tags tell the search engines what your site is about. It also shows up to viewers when they do a search in Google. You want this written well from both a search engine and a user perspective. It is important these tags incorporate keywords but also compel users to click.

Custom
Optimization of robots.txt & GoogleBot crawls
What's This?

The robots.txt file allows the search engine "robots" to know those folders that should not be included in their index (i.e. pages that are not for users to see).

Custom
Creation & registrations of sitemap.xml
What's This?

Shows the search engines every page on your site, the importance of these pages, and how often they're updated.

Custom
Quarterly Earned Media Content Assets - Content, Outreach, UX, or CRO Assets
What's This?

With every campaign being unique, our SEO plans incorporate earned media content assets which can take many different forms depending on the goals of the campaign.

3 Content, Outreach, UX, or CRO Assets 4 Content, Outreach, UX, or CRO Assets 4 Content, Outreach, UX, or CRO Assets Custom
Monthly Earned Media Content Assets - Content, Outreach, UX, or CRO Assets
What's This?

Content assets provide a diverse set of earned media options to help improve your website's design, user experience, PR efforts, and more.

    2 Content, Outreach, UX, or CRO Assets Custom
Google My Business optimization
What's This?

WebpageFX will claim, setup and optimize your Google My Business business profile with Google.

Custom
Mobile site optimization (if applicable)
What's This?

If you have a separate mobile site, we will optimize it for the search engines as well.

Custom
Information architecture audit
What's This?

We will make sure your navigational structure is SEO friendly and that your internal linking maximizes your SEO capabilities.

Custom
Google Analytics setup w/ conversion tracking
What's This?

If you don't have Google Analytics installed already, we'll do this for you. We'll also set up new goals (filling out a form, calling a phone number, etc) based on what your individual goals are.

Custom
Google Analytics traffic analysis
What's This?

We'll perform a full analysis of where your traffic is coming from, where they went on your site and from which pages they left.

Custom
Custom Dashboards/Data Views
What's This?

Google Analytics dashboards are built using personalized web analytics data and generate an actionable metrics based report. These custom data-driven reports are created to provide additional insights into your website and how to best grow your online business.

4 dashboards 8 dashboards 8 dashboards Custom
Not provided analysis reporting
What's This?

Google switched from unsecured to secured search and in doing so all keyword data from Google searches was lost. To combat this loss of data, WebpageFX will create custom filters to your Google Analytics profile so that page level and meta tag data is reclaimed to improve marketing decisions.

Custom
Local search optimization
What's This?

We'll create, claim and optimize your Google Places page so your local listing returns higher in the map results.

Custom
Setup of website sitemap
What's This?

A sitemap is visible to readers and is helpful with navigation. Google recommends each page on your site be within 2 clicks of the home page, a sitemap enables this possibility. This varies from the sitemap.xml file, which is for search engines to read.

Custom
Image optimization
What's This?

Google can't read images, they can only read text. We'll add text to the image properties so Google gets a clear snapshot of what your site is about.

Custom
Link redirect audit
What's This?
Custom
Custom 404 error page setup and optimization
What's This?

A custom 404 error page will tell search engines and users where to go if they type in the wrong page.

Custom
Schema HTML tags
What's This?

Schema refers to an HTML tag that marks up the content on your pages in a mark up language recognized by major search providers, making it easier for search engines to understand the relevancy of your site to a specific search query.

Custom
Canonicalization analysis & domain unification
What's This?

Having a consistent domain format allows search engines to understand how your site should properly display to users

Custom
Initial SEO copywriting articles or blog posts (Interchangeable with other Earned Media assets)
What's This?

WebpageFX's skilled SEO copywriters craft your content to professionally market your business while incorporating keywords at the correct keyword density for the most successful search engine ranking results.

Up to 8 pages of SEO Copy or 4 pages of Sales/Technical Copy Up to 16 pages of SEO Copy or 8 pages of Sales/Technical Copy Up to 16 pages of SEO Copy or 8 pages of Sales/Technical Copy Custom
Quarterly web page freshness updates
What's This?

Google's algorithm rewards fresh and newly published content. As part of our copywriting services, WebpageFX will update and add your quarterly copy to your website to take advantage of Google's freshness favoritism.

Custom
Initial link analysis and disavow
What's This?
Custom
Dedicated account representative Custom
Online project management schedule
What's This?

Our online project management system clearly outlines all deliverables and due dates so the project is kept on track at all times.

Custom
Ongoing quarterly keyword reporting
What's This?

Every month is a new strategy. We'll show you where your keywords are ranking and our plan to move them up in the SERPs.

Custom
Ongoing monthly ROI, traffic, & goal reporting
What's This?

Driving traffic is one thing, focusing on keywords that convert is another. We'll set up goals (fill out a form, purchase an item, call a number, etc) and track the progress of your campaign based on these goals.

Custom
Google data highlights
What's This?

Google allows webmasters to highlight structured data on their websites, which allows Google to more easily index and display this structured data in rich snippets in the search results.

Custom
Canonicalization analysis
What's This?

A domain should be directed to http://www.site.com even if www.site.com, site.com, or http://site.com is typed in. A canonical domain issue causes duplicate content, a huge no-no in Google's eyes.

Custom
Ongoing quarterly competitor opportunity reports
What's This?

We'll research those in your industry to gain link sources, produce unique content and strategize on how to gain the maximum visibility in your industry.

Custom
Internal linking restructuring & optimization
What's This?

Outside links are helpful, but your internal linking structure is also important for SEO. We'll incorporate an internal linking structure ensuring all pages create an internal 'web' to help increase your SEO.

Custom
Linkable content promotion
What's This?

Having great content that people will naturally link to is one thing, actually getting the word out about that content is another. We'll promote your content so the links start coming in naturally.

Custom
Header Tags Optimized (Ex. H1s)
What's This?

An h1 tag is like the title of a book, and should be written to include appropriate keywords. Header tags should be in order and not deviate from an order that sequentially makes sense.

Custom
Duplicate content analysis
What's This?

Content on a site should always be unique. We'll analyze any duplicate content and correct any issues found.

Custom
Social media monitoring software
What's This?

What are people saying about your brand? Log in and see at any time what visitors are saying in the social media world.

Custom
Keyword rank checker access with weekly updates (if requested)
What's This?

Log in and see where your keywords are ranking at any time.

Custom
Website usability analysis
What's This?

Is your site set up for optimal conversions? Once people arrive at your site, is it easy to navigate? We'll give you an analysis of your site's usability.

  Custom
Universal SEO (Video, Maps, Images, News)
What's This?

Shopping results, video results, image results and news are working their way into Google's search results. We'll optimize your videos, maps, images and news to show up organically.

  Custom
Continual building of relationships with online bloggers and webmasters
What's This?

Not all links are created equal. Some of the most powerful links are created from outreaching to authority websites and online influencers, and we'll produce compelling content and contact influencers to share the content to drive traffic and valuable links to your site.

  Custom
Link reclamation
What's This?
  Custom
Creation of text navigation (if possible)
What's This?

Search engines have a tough time reading Flash files, so we'll recreate your navigation to be text-based if possible.

  Custom
Up to 100 web lead phone calls tracked per month
What's This?

Tracking only online conversions can miss out on those that wish to call instead of fill out a form. Our call tracking will allow integration directly with Google Analytics, allowing for simple reporting.

Custom
Up to 25 web lead phone calls transcribed per month
What's This?

Transcribing your phone calls will allow you to review events and take action without having to refer to scribbled, near-incomprehensible notes.

Custom
Website design analysis
What's This?

Is your purple background with yellow text distracting to visitors? We'll give you ideas on how to increase conversions through great design.

  Custom
Video and image xml sitemaps
What's This?
  Custom
Searcher experience analysis (long-clicks, pogo-sticking, bounce rate, etc.)
What's This?

Search engines use the user experience of web searchers to determine which web pages to rank in the highest SERP positions.

    Custom
Link baiting and content development
What's This?
    Custom
Channel Specific Call Tracking
What's This?

Track phone calls generated by each of your marketing channels with dynamically updating phone numbers on your website. Part of MarketingCloudFX.

    Custom
Monitor competitors' search rankings on a monthly basis
What's This?
Custom
Monitor competitors' website changes on a monthly basis
What's This?

It's important to keep an eye on competitor websites to see the changes they're making that potentially help them rank.

Custom
Monitor competitors' content and link additions on a monthly basis
What's This?

By looking at competitors' content, you can get an idea of what kind of content your customers are interested in.

Custom
Analyze your leads to project the # of leads competitors receive on a monthly basis
What's This?

Get an idea for the number of leads your competitors are gaining on a monthly basis.

Custom
Predict your and your competitors' market share on a monthly basis
What's This?

Market share is an important part of your strategy, and it's beneficial to understand your competitors' market share as well as your own.

Custom
Competitor intelligence login to view competitor data
What's This?

This is part of our proprietary software, MarketingCloudFX, which is offered for free to our clients!

Custom
200+ SMEs behind campaign driving results
LeadManagerFX
What's This?

LeadManagerFX is proprietary software that tracks and manages web leads for WebpageFX customers. Lead sources, landing pages, converting search terms are all data warehoused where the power of artificial intelligence (AI) is utilized on the LeadManagerFX platform to improve marketing ROI.

Includes
LeadManagerFX
Includes
LeadManagerFX
Includes
LeadManagerFX
Custom
CompanyTrackerFX
What's This?

CompanyTrackerFX is proprietary marketing automation software which tracks which companies are visiting your website and the content that these companies are viewing. Give your sales team the tools they need to increase sales with the identification of these business prospects!

Includes
CompanyTrackerFX
Includes
CompanyTrackerFX
Includes
CompanyTrackerFX
Custom
Website conversion analysis implementation
What's This?

Our talented web development team will implement conversion strategies to help maximize the visitors that are currently coming to your site.

Custom Custom Custom Custom
Includes ContentAnalyticsFX
What's This?

Access to our content marketing platform

ContentGeniusFX
What's This?

ContentGeniusFX harnesses the power of AI to help better plan, launch and monitor new content created for your website.

Includes
ContentGeniusFX
Includes
ContentGeniusFX
Includes
ContentGeniusFX
Custom
Initial campaign investment:
(Two month duration)
What's This?

Initially we're building links, adding copy, doing our keyword research, etc. This is a 2-month campaign. Once completed, you'll move into the Progressive monthly optimization.

$3,750-$4,250 $5,250-$5,750 N/A Get Quote
Progressive monthly optimization:
(1 year commitment - Subsequent 10 months)
What's This?

After the initial campaign, you will probably see some keywords ranking on page 3, some on page 2 and maybe a few on page 1. The monthly optimization will formulate a strategy every month to move these terms from page 3 to page 2, from page 2 to page 1, and from the bottom of page 1 to the top. The monthly optimization lasts for a minimum of 10 months.

$800 $1,300 $2,500 Get Quote

In addition to our traditional plans, we also offer SEO plans with weekly reporting options, so you will always know exactly where your money goes. Our weekly reporting plans include strategy reports, created once a week, and a weekly strategy call or campaign update.

No matter the SEO plan you choose, we’ll always keep you updated with custom reports. But if you’re looking for a little extra peace of mind, our weekly reporting plans are a great option for you.

What’s the next step?

Interested in learning more about how SEO can help grow your business?

WebFX is an award-winning SEO company with more than two decades of experience. We know what it takes to create SEO campaigns that drive results, and we work with clients in a number of industries. 

Contact us today to speak with a strategist and receive a custom quote.

We look forward to working with you!

Ready to create SEO campaigns that drive results?

Call 888-601-5359 or contact an expert to learn more about award-winning SEO services from WebFX.

Talk to an expert