SEO for Companies in Harrisburg, York, & Lancaster
Search engine optimization (SEO) is the #1 way to grow your business when you work out of Central Pennsylvania.
That means your company has a ton of profit potential that you can use day after day, year after year. Whether you work in Harrisburg, York, or Lancaster, SEO will work for you.
For a quick introduction to SEO, check out the video below!
Video: SEO Pricing Explained
WebpageFX: Your Central Pennsylvania SEO provider
WebpageFX is headquartered in Harrisburg. In fact, our campus of three buildings sits on the edge of the Susquehanna River in the heartland of Central Pennsylvania.
During our time in Capital City, we've helped hundreds of businesses earn more customers, increase revenue, and grow beyond their competitors — all by using SEO.
Most of those clients have been from Harrisburg, York, and Lancaster.
There are a few reasons for this:
- These cities are in the middle of an economic boom
- These cities are growing in population
- These cities are cultural hubs of Central Pennsylvania
As a Central Pennsylvania company ourselves, we pride ourselves on helping others continue this economic boom, population growth, and cultural appreciation.
Small businesses in this area are especially important. Small businesses in every industry fuel the growth of Central Pennsylvania as a whole, whether your company works in manufacturing, education, retail, or any other industry.
So what does WebpageFX actually do for companies like yours?
How WebpageFX works with SEO
WebpageFX's SEO process is a combination of tried-and-true methodology with cutting-edge advancements. Our company has existed for nearly two decades, meaning we've worked during the rise of Google, the refinement of search algorithms, and other digital landmarks that brought new challenges to digital marketing.
In that time, we've learned the best and most reputable ways to promote companies online — especially mid-sized businesses around Harrisburg, York, and Lancaster.
Our talented team has worked so hard for our clients that we've earned prestigious awards for what we've done!
With that in mind, this is how we determine the best, custom-tailored approach to SEO for your company.
1. Company research
If we're going to promote your business, we have to understand it!
We start that process by looking at your website, finding your competitors, evaluating what you've already done, and talking with you (or other representatives from your company).
We do this because it lays the foundation for how we fine-tune your SEO strategy to work best for your company's needs. Once we know what you do and who your customers are, we can start thinking a little bigger.
2. Industry research
Because we have hundreds of clients, we also have team members with experience in just about every industry in Central Pennsylvania.
That's why this step typically doesn't take that long. We've worked with everyone from nonprofits to regional sales powerhouses, so we probably have someone who knows your industry as well.
In the unlikely event that you're our first client in a new industry, we have systems in place for that too! We'll take everything we've learned about your company and look at your competitors, compare your online presences, and identify areas where you can succeed.
We'll especially focus on how your industry works in your area.
So if you're in Harrisburg, we'll learn more about how the industry functions in Dauphin and Cumberland Counties. If you're in York, we may even look at your industry in the Baltimore region. And if you're in Lancaster, we might spend some time learning how your industry works from the Susquehanna River all the way through Berks County.
Once we have that under our belts, we'll take an ultra-close look at your website.
3. Website audit
Your website is the heart of your company online. It's where you'll make all of the SEO improvements that'll help your Pennsylvania business thrive.
As a result, it's essential that we look at your site to see what you're doing well and areas of opportunity.
Sometimes, companies may already have a strong blogging strategy, which tells us that we don't need to focus on that area as much.
But maybe the back-end code on your site is outdated. Or maybe your web design could use some touch-up. We won't know until we audit your website — but once we do, we'll have a clear idea of what to do next!
4. Crafting your strategy
Because every company is different, we hand-craft every SEO strategy for our clients. We understand that competition is growing in every part of the country — especially places like Harrisburg, York, and Lancaster — which is why we need to find unique ways to help your company grow.
Your SEO strategy will identify specific keywords we can use to get search engine users to your site. It may also include additional strategies that we feel would accelerate your growth.
These sub-strategies include:
- Local SEO
- Reputation management
- Web design
- Web development
We never suggest a strategy unless we firmly believe it'll help them grow. Of course, you always have final say in what we do and don't do for your company's online presence.
Once your SEO strategy is ready to go, we're ready to start!
5. SEO execution, reporting, and improvement
SEO works best when it's treated as an ongoing process instead of a one-time deal.
If you take the once-and-done approach, you won't get the results you want, and you'll actually lose SEO power over time.
But if you run an SEO strategy continually, you can adapt and improve to increase your ROI year after year.
At WebpageFX, we break the SEO process down into three structured parts:
- Execution: Carrying out your SEO strategy
- Reporting: Collecting data to see what's working and what isn't
- Improvement: Revising your SEO strategy to earn better ROI
This process repeats itself every time it completes. That means you have a money-making cycle that regularly pays dividends for your business!
While SEO takes time to start working, it's much easier to earn returns after you've started. The hardest part is taking the first step — after that, it gets much easier!
We help it get easier by assigning a single point of contact for your company. That means you'll always hear from one person about your SEO strategy, and if you ever want to get in contact with them, you'll have a direct line to their desk!
We work with our clients like that because it helps build long-lasting, mutually-beneficial relationships, especially in the Central Pennsylvania area.
After all — we're both Pennsylvania companies. Whether you're in Harrisburg, York, or Lancaster, we want you to succeed as much as we want ourselves to succeed.
With one of our SEO plans, we can both help each other succeed!
Testimonials from Central Pennsylvania Clients
Because we've worked with so many clients, we have hundreds of testimonials.
The three below are from some of our longest-lasting professional relationships. If you'd like to know more about WebpageFX, what we do, and the results we produce, just watch below!
WebpageFX is your Harrisburg SEO partner
With WebpageFX on your side, your business will thrive whether you're in Harrisburg, York, or Lancaster.
Are you ready to take the first step?
Contact us today to talk to one of our strategists!
Ready to start your local SEO campaigns? Call 888.449.3239 or contact us online today to learn more about how WebpageFX helps Central Pennsylvania succeed online.