What Kind of Marketing is Available in Lancaster, PA?
If you're looking for web design companies, SEO services, or a full-service Internet marketing agencies near Lancaster, PA, you have a lot of options. What do all these companies really offer you? And what do you really need?
On this page, we'll provide a short overview of some of the most commonly-offered services by the companies in our area and examine the qualities you should expect from the top Lancaster marketing firms who are vying for your business.
Traditional Marketing Offered in Lancaster, PA
Lancaster, PA is a marketer's dream. Its proximity to York, Harrisburg, Philadelphia, Baltimore, Washington, DC, and New York City give businesses in Lancaster a massive local customer base to sell their products and services.
Traditional marketing services offered by some Lancaster firms include advertising, branding, communications, database marketing, direct marketing, international marketing, market research, public relations, and many other forms of marketing.
The current downfall for marketing firms in our area is that traditional marketing channels are no longer as effective as the Internet and its low-cost marketing reach. Some firms have changed their methods, but others seem stuck in the past — and it's your business that is left to suffer from the lack of results.
Online Marketing: A New Chapter in Successful Local Marketing
The good news? With the right assistance and ideas, your local business can capitalize on the power of Internet marketing to amplify sales and revenue.
Internet marketing services available in Lancaster PA, thanks to SEO and web design companies like ours, can be broken down into four main categories: search engine optimization (SEO); pay-per-click (PPC) advertising; email marketing or e-newsletters; and press releases and online PR. With the right Lancaster Internet marketing agency on your side, you can take full advantage of all of these categories.
Search Engine Optimization
The first Internet marketing category that is most cost effective for many advertisers is search engine optimization.
Search engine optimization is the process of manipulating a website so that it shows up on the first page of search results in major search engines, which in turn drives traffic, leads, and sales. Through SEO, you can utilize inbound marketing in Lancaster and appeal to a worldwide audience to bring leads to your door instead of paying for their attention.
The second Internet marketing medium to cost effectively drive visitors to your website is pay per click advertising.
PPC advertising is a form of advertising on search engines and social media networks. Depending on what a user on one of those sites searches, they can trigger and view your ad. If they click on your ad, you pay a small amount of money to the search engine, and if a user doesn't click on your ad, you don't pay anything. It's performance-based marketing techniques at their finest.
Third, Internet newsletters can be effectively distributed via the Internet to potential customers' email inboxes. E-newsletters or "email blasts" allow Lancaster-based businesses to send their online newsletters to an almost unlimited target market.
Email is a great marketing channel for a product based business to increase online sales. It also allows businesses to stay in touch with current customers, increasing the likelihood of returning visits and continued purchases from repeat customers. When utilized correctly, email marketing can have the highest ROI of any other marketing technique at your disposal.
Online Public Relations
The final Internet marketing channel in Lancaster, PA is Internet press releases, which are used as part of online PR strategies.
As with email marketing, online press releases can provide Lancaster-based businesses with a cost effective way to get national media exposure for their product or service. They can also be distributed through a whole range of channels, including email, social media, and more.
The Qualities of a Top Marketing or SEO Company in Lancaster
If you're looking for a marketing company or an SEO company in Lancaster, PA, you already know it's important to find someone who is offering current, progressive services. But you should also try to find a company that has these qualities, too:
- An online portfolio, list of client websites, or case studies of past work
- Real results showing how clients have had their websites, rankings, or online presences improved
- A dedicated project manager on your account
- A 24/7 help system for emergencies, maintenance, or bugfixes
- A professional team made up of more than 1-2 people
Consider your options very carefully. If the company you're considering can't meet these basic expectations, look elsewhere. You deserve to be treated better than "just another client!"
Choose WebpageFX for Internet Marketing Services Local to Lancaster, PA
If the Internet marketing services offered by companies in your area seem like they're stuck in the last century, give WebpageFX a call. Located just a short drive away in Harrisburg, WebpageFX is a full-service Internet marketing firm and SEO company dedicated to your success. We love our clients, and we'd be happy to talk to you to find out how you could be one of them!
Give us a call or email us today. Tell us what you want to accomplish online. We'll reply as soon as we can to tell you how we can make it happen.
Ready to advance your presence online? Call 888.449.3239 or contact us online today start working with the best online marketing agency the Susquehanna Valley has to offer.